China’s merchandise export trade has maintained overall growth, and cross-border e-commerce exports have continued to grow at a rapid pace, becoming a key force in optimizing the export structure and high-quality development of foreign trade.
Currently, Chinese overseas sellers are facing market changes such as geopolitics, trade policy swings, diversified competition from e-commerce platforms, and accelerated application of innovative technologies.
Cross-border e-commerce SaaS service providers use full-link digital tools to solve the operational problems of overseas sellers. The ERP system is located at the core of the cross-border e-commerce SaaS system and plays the role of the “operational brain” of overseas sellers.
Global macroeconomic fundamentals provide solid support for the development of the cross-border e-commerce industry.
From the perspective of trade and growth, global GDP will continue to expand from 2021 to 2025, and the total global merchandise export trade will increase simultaneously, demonstrating the resilience of global trade and the vitality of cross-border circulation, and providing a solid market foundation for the expansion of cross-border e-commerce.
From the perspective of consumer dynamics, the per capita disposable income of the world’s major economies continues to grow. The structural improvement of global consumption capacity continues to release cross-border consumer demand, creating favorable conditions for cross-border e-commerce to upgrade from scale expansion to branding and high customer unit prices.
In the past five years, the world’s major regional markets have achieved a steady increase in total volume amid fluctuations, but the growth momentum has shifted from “keeping pace with each other” to “increased differentiation.”
Mature markets (North America, Europe) are huge, and consumption upgrades and inventory games coexist; emerging markets (Southeast Asia, South America, Africa, etc.) have obvious growth rates but a low base, and their potential and volatility are simultaneously amplified.
In addition, other regions have contributed a non-negligible incremental share and become a new fulcrum in the global trade map.
According to data from the General Administration of Customs, the scale of China’s cross-border e-commerce exports continues to expand, and its contribution to the economy has steadily increased.
In terms of market structure, although the United States is still the main export destination, its proportion has declined; while the proportion of emerging markets represented by Southeast Asia, Latin America, and the Middle East has jumped significantly, becoming a new engine of growth.
This shows that China’s cross-border e-commerce is accelerating its market diversification strategy and demonstrating stronger development resilience and global layout capabilities.
As of the first half of 2025, the stock of cross-border e-commerce companies in China has reached 32,000, a net increase of 3,000 compared with the whole year of 2024. The vitality of market entities continues to increase, and industry prosperity continues to rise.
From the perspective of regional distribution, new companies are highly concentrated in East China and South China, which have strong industrial foundations. The two together account for more than 70%, forming a gradient development pattern.
With the intensification of geopolitical frictions and the restructuring of global tariff policies, the supply chain layout is undergoing a fundamental shift from “global efficiency first” to “regional security first”.
This change has had a profound impact on the logistics model of cross-border e-commerce. The strategic value of overseas warehouses has become unprecedentedly prominent, and cross-border direct mail faces dual challenges of timeliness and cost.
In 2026, the platform structure for Chinese sellers going overseas has shifted from “Amazon is the dominant one” to “layered configuration and diverse coexistence”.
Platform competition has evolved from a mere competition for traffic to a comprehensive competition of supply chain efficiency, operational capabilities and compliance systems.
Sellers need to accurately layout products according to the ecological positioning of different platforms to achieve optimal efficiency at the global operational level.
In 2026, the cross-border e-commerce industry is shifting from “scale worship” to “profit return”, and sellers need to upgrade from traditional periodic reconciliation to refined and real-time profit accounting.
At the same time, the supply chain has jumped from “backend support” to the “strategic lifeline” of cross-border e-commerce, and sellers’ demand for the supply chain has been upgraded from “able to ship goods” to “visible, predictable, and adjustable.”
Cross-border e-commerce ERP is a key digital infrastructure for sellers to go global. Its capability evolution focuses on two major directions: the in-depth deepening of the underlying core modules in all scenarios and the boundary expansion of the entire industry chain ecosystem.
“ERP +” full-link ecological integration capabilities have become an important dimension to measure the long-term competitiveness of ERP platforms.
Different types of sellers have different demands for cross-border e-commerce ERP products. The differentiation of business models drives ERP from general capabilities to scenario adaptation. Scale stratification drives ERP from standard products to a hierarchical capability system.
In 2025, China’s cross-border e-commerce ERP market will continue to expand, the industry competition landscape will stabilize, and the concentration of leading brands will increase.
Leading Star ERP ranks first in market share and market growth among cross-border e-commerce ERPs.
Leading Star ERP was established in 2017 and has served more than 700,000 cross-border enterprises.
It builds a full-process, collaborative, efficient, and scalable cross-border e-commerce ERP platform, builds strong user stickiness, and forms a sustainable long-term growth closed loop under the subscription model.
In the past ten years, cross-border ERP e-commerce has been upgraded from an efficiency improvement tool to a global commercial operating system.
Currently, the AI process of cross-border e-commerce is accelerating, and AI Agent will drive autonomous operation closed loops and directly help make decisions and execute them.
At the same time, within the compliance framework, data is transformed from a cost into a growth engine, and the integration of data assetization and privacy compliance is achieved.
