In some family living rooms, the posture of the sofa can be adjusted with just one command; various operations and adjustments can be easily completed without using hands.
Nowadays, such intelligent scenes are no longer uncommon, and are gradually entering the daily lives of more families, becoming a microcosm of the upgrade of home consumption.
Data show that the total retail sales of furniture in my country will be approximately 209.2 billion yuan in 2025, a year-on-year increase of 14.6%, continuing a rapid growth trend.
At the same time, relevant departments have clearly included smart home and aging-friendly products as key support areas to promote the industry to upgrade to higher quality and better experience.
Currently, the smart home industry has entered a stage of deep integration. As the core entrance to the home scene, the smart living room has become an important carrier for technology implementation and experience upgrades.
When you walk into the front lines of enterprises, you can see that this change is coming from the continuous exploration of the industry.
Chivas First Class has launched an experiment around “intelligent voice + functional sofa”. The company has introduced AI voice recognition and other functions, introduced voice interaction into the core furniture of the living room, and embedded AI capabilities into daily use scenarios through designs such as offline voice, localized processing, and minimalist instructions, so that the sofa can be upgraded from a traditional “seat” to an interactive life partner.
Behind this exploration is the deep upgrade that the entire industry is experiencing.
With the accelerated penetration of the Internet of Things and artificial intelligence technology, home products are transforming from single functions to comprehensive experiences. Intelligence and sceneization have become important trends. The living room has also gradually evolved from a traditional guest space to a home center that integrates leisure, entertainment, wellness and other functions.
On a weekend afternoon, in a community home in Chaoyang District, Beijing, Ms. Zhang, who was raising her baby, was coaxing her baby and adjusting the angle of the sofa with her voice.
“In the past, you had to find the remote control and press the buttons, but now you can just say a word, which is especially convenient when you can’t move your hands.” She said that when choosing such products, what matters more is “worry-free” and “comfort.”
“We found in the survey that the real pain point of many users is not insufficient functions, but complicated operations and high barriers to use.” The person in charge of Chivas First Class said that during the research and development process, the company captured high-frequency scenarios such as “busy hands, dirty hands, and not wanting to do anything” through in-home interviews, introduced AI technology capabilities such as speech recognition, and combined them with specific usage scenarios to simplify voice interaction into a small number of core instructions, and achieve offline operation and local processing, reducing learning costs while improving security.
Intelligence is no longer “the more, the better”, but “the simpler, the more effective”.
By reducing redundant functions and strengthening stability and privacy protection, home products are shifting from “technology-oriented” to “experience-oriented” and are closer to real-life needs.
“We always adhere to the three requirements of ‘ease of use, stability, and security’ and clarify the principle of ‘experience over function’.” The above-mentioned person in charge said at the recent “Smart Voice Makes First Class Life More Comfortable” new product launch conference that the company is committed to transforming the sofa industry from “hardware manufacturing” to “experience services” and constantly promoting high-quality development of the home furnishing industry.
