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Insights into the code of China’s foreign trade resilience from the 210,000 overseas buyers at the Canton Fair

The 139th Canton Fair is set to open soon, with the number of overseas buyers pre-registering exceeding 210,000 as of April 9. This figure highlights the resilience of China's foreign trade—underpinned by factors such as a complete supply chain, market diversification, and innovation-driven upgrading—and underscores the Fair's role as a vital platform for global economic and trade cooperation.

On April 15, the 139th Canton Fair is about to kick off.
Data show that as of April 9, the number of overseas buyers who have pre-registered for the 139th Canton Fair has exceeded 210,000.
A spokesman for the Ministry of Commerce said, “Judging from the registration situation, even in the face of an uncertain external environment, overseas buyers still crossed mountains and seas and voted with their feet, demonstrating their trust in Chinese products and confidence in the Chinese economy.”

Scene view of the Canton Fair

The Canton Fair is known as the “barometer” and “wind vane” of China’s foreign trade, and its history is a condensed history of the development of China’s foreign trade.
The 210,000 pre-registered overseas buyers are hard-core proof of China’s foreign trade resilience.
Through the Canton Fair, we can see the long-term code of China’s foreign trade resilience.

The complete supply chain is the ballast stone.
In addition to quantity, the “gold content” of global buyers at this Canton Fair deserves more attention.
290 leading purchasing companies such as Wal-Mart of the United States, Sainsbury’s of the United Kingdom, and Samsung Electronics of South Korea have confirmed their participation in the conference, a year-on-year increase of 30%. 148 overseas industrial and commercial organizations, including the London Chamber of Commerce and Industry and Swiss Trade and Investment Agency, gathered in Guangzhou, a year-on-year increase of 17.5%.
From retail giants to technology leaders to industrial and commercial institutions, core players in the global production and supply chain rushed to the Canton Fair. Behind this is their firm optimism for China’s complete industrial chain and stable supply chain.
China has the most complete industrial system in the world. From basic components to high-end equipment, from daily consumer goods to smart technology products, China has the ability to supply all categories to meet the diverse needs of the world.
This year’s Canton Fair has an exhibition area of 1.55 million square meters, a total of 75,700 booths, and more than 32,000 exhibitors, all exceeding the levels of previous editions, allowing buyers to connect with the entire chain of resources in a “one-stop” way.

Photo of Canton Fair exhibits

Market diversification is the main driving force.
The new buyers at the Canton Fair mainly come from the countries jointly building the “Belt and Road”. Demand from emerging markets such as ASEAN, the Middle East, Central Asia, and Latin America continues to release, forming a complementary pattern with traditional European and American markets.
This diversified layout effectively hedges external risks and keeps China’s foreign trade stable in a complex environment.
Among the industrial and commercial organizations participating in this Canton Fair, there are not only the London Chamber of Commerce and Industry, the German Federal Federation of Small and Medium Enterprises, but also the Mongolian Council for the Promotion of International Trade, the Lima Chamber of Commerce in Peru, and the Lagos Chamber of Commerce and Industry. The layout of trading partners has become more diverse and rich.

Innovation and upgrading are powerful engines.
This year’s Canton Fair closely follows the trend of “new, green and smart”, and the number of exhibit areas has increased to 179. While continuing to set up service robots and smart medical areas, for the first time, 9 special areas have been set up for smart wear, display technology, drones (consumer grade), agricultural drones, and functional and technological fabrics.
Among them, the establishment of a drone zone has attracted much attention – this is the first time a drone zone has been set up at the Canton Fair, which is divided into two major sections: consumer drones and agricultural drones.
From the “eyes in the sky” that record life, to the “logistics guys” who shuttle through the streets, to the “farming masters” who plow the fields, from consumer entertainment to smart agriculture, the achievements of low-altitude economic innovation will be vividly presented here.

At this Canton Fair, there were more than 11,000 high-quality companies with titles such as specialization, innovation, and individual champions, an increase of 5.1%, exceeding the level of previous years.
Among them, 61% of companies have applied new technologies and models such as industrial Internet, artificial intelligence, 5G, green and low-carbon in production or services.
More than 4.65 million exhibits will be displayed on site, of which new products, green products and products with independent intellectual property rights account for 23%, 22% and 25% respectively.

The popularity of the Canton Fair is a direct reflection of China’s economic vitality.
The enthusiastic registration of 210,000 buyers is recognition of China’s openness and expectations for global economic and trade cooperation.
Currently, the global economic recovery is facing multiple challenges, with protectionism and unilateralism on the rise, but China has always embraced the world with an open attitude.
This year’s Canton Fair will hold more than 600 new product launch events, 9 theme forums, 15 “Trade Bridge” supply and procurement docking events, and 15 “Haobao Haoni Explore Canton Fair” to build a platform for enterprises to communicate, cooperate and expand markets.

210,000 buyers are ready to go, and 32,000 Chinese companies are waiting warmly.
This upcoming trade event is not only a matchmaking meeting for orders, but also a meeting for cooperation.
Against the background of the profound adjustment of the global economic and trade pattern, China’s foreign trade will share development opportunities with the world with stronger resilience and a more open attitude, and write more win-win chapters on the global trade stage.

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