Recently, there has been constant news of a recovery in the manufacturing industry, and factories across the country have significantly accelerated the pace of upgrading automated production lines.
As the core equipment of intelligent manufacturing, the market order volume of industrial robots has maintained growth for many consecutive months.
Many investors and industry practitioners want to lay out the robot track, but it is difficult to distinguish among the many companies who are the real leaders.
Today, we will comprehensively dismantle the top ten domestic industrial robot orders.
This ranking refers to the two core dimensions of annual shipments of domestic complete robots and new contracted orders, covering domestic independent brands and foreign-invested enterprises in China, and distinguishes the two core tracks of ontology manufacturing and system integration. All information comes from corporate annual reports, public data from industry associations and announcements from listed companies.
The first place is Inovance Technology, which is the absolute leader in local industrial robots, and its order scale far exceeds the second place.
Inovance Technology started with inverters and servo motors, and later extended to develop a variety of robots to achieve integrated production of parts + complete machines.
Its orders cover multiple tracks, and the new energy industry chain is its main base.
The order structure is balanced and there are many offline service outlets. However, the competitiveness of high-end heavy-duty six-axis robots is weak and the overseas market deployment is late.
With the advancement of domestic automation transformation and the implementation of humanoid robot parts supporting business, the stability of long-term orders is guaranteed.
Second place Eston is the pure leader in domestic robot bodies.
It has a rich product line and its core customers are automotive parts processing and new energy batteries.
Enterprises acquire overseas companies to acquire mature technology systems, and collaborative robots have a high market share.
It has exclusive supply qualifications in the field of military industry and high-end equipment, and has mature overseas market layout. However, the self-sufficiency rate of upstream parts is low, and the cost performance of 3C electronic small parts processing robots is insufficient.
The mass production of humanoid robot joint parts, the wave of overseas new energy plant construction and the localization of automobiles will support the growth of its orders.
The third place, KUKA (Midea Holdings), is an established foreign giant.
It focuses on medium and large heavy-duty six-axis industrial robots and occupies a dominant position in the fields of automobile manufacturing and large engineering machinery.
Backed by Midea Group, orders for home appliance automation production lines are stable.
Heavy-duty robots have high technical barriers and large single orders, but small light-duty robots are expensive and have high operating costs.
The transformation of domestic traditional fuel vehicle factories and the automation upgrade of construction machinery will bring a large number of orders.
The fourth-placed Yaskawa Electric is a veteran Japanese leader.
Its special six-axis robot for welding and high-precision servo motor are its flagship products, with strong customer stickiness.
The equipment has high durability and a mature distributor system, but product pricing is high and the layout of emerging circuits lags behind.
Steel structures, shipbuilding automation transformation and overseas infrastructure will drive the growth of its orders.
The fifth-placed Xinsong Robot is the leader in state-owned assets.
It has the most complete product line and has exclusive advantages in the special robot track.
Special-scenario robots monopolize the high-end market, and payment collection for state-owned projects is safe, but general-purpose civilian robots are cost-effective and have cumbersome corporate systems and procedures.
The expansion of domestic semiconductor factories and investment in the military industry will increase its orders.
Sixth-ranked Fanuc is the world’s largest company in robot shipments.
Small high-speed six-axis robots and drilling robots are the core products. They have high repeatability positioning accuracy and many branches around the world. However, the prices are high and the progress of localized production is slow.
The recovery of the consumer electronics industry and the procurement of overseas high-end manufacturing plants will stabilize its export orders.
Topstar, ranked seventh, started out as a system integration company.
The core advantage is automated production line integration services, providing one-stop transformation solutions for small and medium-sized factories.
One-stop service lowers the threshold for factory transformation, but the self-developed high-end ontology technology is weak and the gross profit margin of the integrated business is low.
The machine substitution policy of traditional manual processing factories across the country will release a large number of orders.
The eighth-placed ABB Robot is a veteran European giant.
Flexible collaborative robots and large logistics palletizing robots have outstanding advantages, and electrical supporting equipment is sold collaboratively.
Flexible collaborative robots are highly safe and can be purchased uniformly by overseas factories of multinational groups. However, equipment repair and maintenance parts are expensive and the local R&D team is small.
The energy storage industry’s capacity expansion and smart storage equipment replacement will increase its orders.
The ninth green harmonic is the core component of the invisible faucet.
Mainly engaged in harmonic reducers and RV reducers for robots, most of the domestic independent robot brands are its long-term customers.
The advantages of localized substitution of domestic reducers are obvious, but there is a gap in the performance of high-end heavy-duty RV reducers, and the market recognition of the self-owned robot body is low.
The localization of robot replacement and the implementation of humanoid robot reducers will drive the growth of its parts orders.
The tenth-placed Bronte is a representative of affordable industrial robots.
It focuses on low-priced general-purpose six-axis robots and adopts an online direct sales model with obvious price advantages.
Hardware costs are extremely reduced, and order signing efficiency is high. However, core components are purchased externally, equipment stability is poor, and there are few high-end track customers.
The popularization of replacement of low-end manufacturing machines will increase their market space.
To summarize the industry rules, firstly, domestic substitution is the long-term main line, but there are still technical barriers to foreign investment in the high-end track; secondly, the quality of orders is divided into three levels, and we cannot just look at the quantity of shipments; thirdly, the segmented tracks are severely differentiated, and the risk of dependence on a single industry is high.
At the same time, the industrial robot track also faces risks such as fluctuations in the manufacturing investment cycle, intensified industry price wars, core technology breakthroughs that are less than expected, and overseas trade barriers.
After reading the dismantling of the ten robot faucets, everyone is welcome to leave a message in the comment area to exchange: Among these ten companies, which one are you most optimistic about the long-term development?
Do the factories around you use industrial robots? Is there a big gap between the use of domestic and foreign equipment?
In the next three years, can domestic robots completely seize foreign high-end market share?
Ordinary people are deploying in the automation industry. Which track has greater potential, parts companies or complete machine companies?
