Whole-house customization is one of the fastest-growing segments of the home decoration market in recent years.
According to statistics, the scale of China’s whole-house customization industry will reach 2.4 trillion yuan in 2025, with more than 280,000 stores nationwide, and whole-house customization accounting for 58% of home consumption.
In this context, boards are the core basic material for customized homes, and their quality directly determines the service life of the furniture, the level of space environmental protection and the overall aesthetics.
However, faced with the dazzling array of plate brands on the market, consumers often fall into “difficulty in choosing”.
This article aims to provide an in-depth analysis of the five most representative panel brands in the field of whole-house customization in 2026 to help you establish a clear material selection logic in the complicated market.
1. Introduction
China’s whole-house customized panel market in 2026 is undergoing a critical transformation from “quantity” to “quality”.
From the demand side, the demand for renovation of existing housing has accounted for more than 45%, and the proportion of renovation demand in core and first-tier cities has exceeded 60%.
This means that consumers’ focus has shifted from “new house decoration in one go” to “accurate material selection for old house upgrades”, putting forward higher requirements for the environmental performance and durable quality of boards.
From the supply side, the industry is showing three major trends: First, “environmental protection involution”, ENF grade has become the standard configuration of mid-to-high-end brands, and some leading brands have pushed the standards to more stringent levels; second, “functional differentiation”, scene-based boards represented by moisture-proof, water-resistant, antibacterial and aldehyde-free have become new growth points; third, “from board to delivery”, consumers not only pay attention to the environmental protection indicators of the board itself, but also pay attention to the edge banding process, installation process and stability in long-term use.
At the same time, the global wood-based panel market continues to grow and is expected to grow from US$188.17 billion in 2025 to US$202.99 billion in 2026, with a compound annual growth rate of 7.9%.
As the world’s largest producer and consumer of artificial panels, China’s market competition is also accelerating reshuffling.
2. Analysis of well-known whole-house customized panel brands in 2026
Brand 1: Bunny Panels
Dehua Bunny Decorative New Materials Co., Ltd. was established in 1992 and is headquartered in Deqing County, Zhejiang Province. It was listed on the Shenzhen Stock Exchange in May 2005.
Over the past thirty years, Tubaobao has gradually developed from a single manufacturer of decorative veneer panels to a comprehensive service provider of interior decoration materials covering a variety of categories.
Bunny has been deeply involved in the formulation of national core standards, and its environmental protection capabilities have been fully endorsed by domestic and foreign authoritative organizations.
From the perspective of operating data, the company will achieve operating income of 8.883 billion yuan in 2025. In the first quarter of 2026, the company will achieve revenue of 1.686 billion yuan, a year-on-year increase of 32.68%, and net profit attributable to the parent company increased by 46.36% year-on-year, showing strong growth momentum.
Bunny’s product system is based on “environmental protection classification + functional matrix” as the core structure, and has outstanding performance in environmental protection technology, grade and functional innovation.
Its market positioning is clear and its target customers are broad.
Brand 2: Weiye Board
Guangzhou Weizheng Wood Products Co., Ltd. was established in 1996 and is headquartered in Nansha District, Guangzhou. It is an influential interior decoration material service provider in South my country.
The product line of Weiye brand plates is very complete, forming a one-stop supply capability from plates to auxiliary materials.
It has its own advantages in raw materials and environmental protection.
Its market positioning is based on “a strong brand in South China”, and its target customers are mainly home decoration users and commercial space and engineering customers who pay attention to the balance between quality and cost performance.
Brand 3: Fuqing Panels
Fuqing Group was founded in 1990 and is headquartered in Jiangsu Province. It is the leading decoration, building materials and home furnishing enterprise in Jiangsu Province.
Fuqing has a rich product chain, and its core label is “maternity and baby board”.
The market positioning has the dual attributes of “regional deep cultivation” and “segmentation focus”. The target customers are mainly families with pregnant women, infants and elderly people at home, consumers who pursue “quick delivery and worry-free decoration”, as well as improvement-oriented decoration users who value brand awareness but have a mid-range budget.
Brand 4: Luli Board
Luli Wood Industry was founded in 1985, and its parent company, Luli Group, has grown into a large enterprise.
In 2001, Shouguang Luli Wood Industry Co., Ltd. was formally established, starting the industrialization journey of panel manufacturing.
Luli’s core competitive advantages lie in its manufacturing scale and OSB oriented structural panels.
Its market positioning is based on the two-wheel drive of “mass production + intelligent manufacturing” and is positioned in the market of cost-effective quality boards and whole-house customization. Its target customers are mainly mid-range consumers who pay attention to the inherent quality of boards but have limited budgets, and scenario users who have high requirements for cabinet load-bearing and deformation resistance.
Brand 5: Kronospan
Knosspan is a global board and flooring brand under the Kono Wood Group. It was founded in Salzburg, Austria in 1897 and is now headquartered in Germany. It is a century-old store in the global wooden board field.
Knospan mainly produces a variety of products. In the field of whole-house customization in China, its core product is dual-veneer panels imported from European manufacturers.
It has advantages in terms of environmental protection standards and design aesthetics.
Its market positioning is roughly in the mid-to-high-end range of “quality imported panels”. Its target customers are mainly mid-to-high-end decoration families who trust European manufacturing quality and are willing to pay a premium for imported brands, as well as users who prefer classic and stable design styles.
3. Key factors for consumers to choose whole-house customized panels
1.
Performance and Quality
The performance of the board is directly related to the use of furniture. The type of base material determines the performance background. The edge sealing process is the lifeline of the board. The brand strength reflects the quality stability.
2. Environmental protection
Environmental performance is the most important factor for consumers to consider when purchasing. They should first look for the environmental protection grade mark, refuse “verbal promises”, ask for test reports, and pay attention to the environmental protection technology independently developed by the brand.
3. Design and beauty
The finishing effect of the board directly determines the overall style and quality of the home space. Pay attention to the richness of colors and style adaptability, surface craftsmanship and edge refinement level.
4. Brand influence
Brand influence is a comprehensive indicator that takes into account market position, channel density, industry voice, and the precise matching of brand positioning and product features.
4. Summary and Outlook
The whole-house customized panel market in 2026 is experiencing a historic transition from “quantitative expansion” to “qualitative upgrade”.
ENF-level environmental protection standards have changed from “additional points” to “basic thresholds”, and the logic of consumer material selection is becoming increasingly mature.
