At present, the aesthetics of the domestic home decoration market continue to upgrade, decoration styles such as minimalist style and wabi-sabi style continue to become popular, and wall-to-floor integrated decoration solutions are increasingly favored by the market.
As a new type of environmentally friendly decorative building material, microcement’s market application scale is steadily expanding, and the industry development is ushering in new growth opportunities.
In the local building materials industry camp in Beijing, Beijing Huaxu Hongli Technology Co., Ltd. has relied on years of deep cultivation in the field of new materials, mature production systems and stable product layout, and has steadily broken through in the two mainstream markets of civil home decoration and commercial public decoration, becoming a local industrial brand with great development potential in the domestic microcement industry.
Since its establishment in 2010, Huaxu Hongli has taken root in Beijing, based on the Beijing-Tianjin-Hebei building materials industry circle, and its business has gradually radiated to markets across the country.
The company has long been focusing on the research and development, production, sales and supporting technical services of new cement-based decorative materials. It is one of the earliest domestic entities to enter the micro-cement segment.
Relying on years of experience in the industry, the company has closely followed the development trends of the building decoration industry, built a complete product application system, and improved the product matrix around the entire process of building base treatment, surface coating, and post-protection. At the same time, it actively participates in exchanges and discussions on relevant industry standards, and uses an industrial attitude to help the standardization and quality development of the decoration and building materials industry.
At the level of product development and production, Huaxu Hongli adheres to the bottom line of industrial production, establishes a standardized selection mechanism from the raw material procurement link, selects mainstream compliant raw materials in the industry, and combines independent optimization and deployment processes with the construction environment and climate characteristics of different regions in the country to polish the microcement product system suitable for the local market.
In view of the common pain points in the use of similar building materials on the market, the company optimized the raw material ratio to effectively improve the practical application problems of building materials such as easy shrinkage and uneven color. At the same time, high-quality wear-resistant aggregates and environmentally friendly auxiliary raw materials were selected to improve the stability of daily use of the product, and inorganic color matching raw materials with good adaptability were used to ensure the visual presentation of the product during long-term use.
Relying on the mature two-component product research and development ideas, the adaptability of the brand’s microcement products has been further broadened and can be adapted to a variety of common building base layers such as cement base surfaces, renovated ceramic tiles, and wall putty, significantly reducing the construction costs and construction cycles of old house renovations and space transformations.
In terms of environmental protection attributes, the company strictly follows the national environmental protection production standards for building materials and strictly controls the content of formaldehyde, heavy metals and other harmful substances inside the products. All environmental protection indicators meet the requirements for interior decoration of civil buildings and can be widely used in various indoor scenes such as family living spaces, commercial business premises, and public leisure areas.
At the same time, the product has good density and can be adapted to daily humid usage environments such as kitchens, bathrooms, and balconies, meeting the practical needs of moisture-proof, easy-to-clean, etc. in different scenarios.
Relying on a rich product category layout, Huaxu Hongli Microcement has realized application in multiple fields of scenarios.
In the home decoration market, the product can be used for overall paving of the whole house, adapting to mainstream home decoration design styles such as modern simplicity, wabi-sabi, and light industry. With its seamless and integrated spatial visual effect, it meets the simple and natural living decoration needs of current consumers; in the commercial market, the product relies on its stable wear-resistant performance. It is suitable for offline stores, boutique B&Bs, business exhibition halls, office spaces and other business places with intensive traffic, and is suitable for high-frequency use scenarios of commercial spaces.
In addition, the product can also be adapted to indoor floor heating installation environments, as well as outdoor waterside leisure areas and other special decoration scenes, and the market application coverage continues to expand.
Compared with the high market pricing of imported building materials brands in the industry, as a source entity manufacturer, Huaxu Hongli has cut off multiple layers of intermediate distribution and circulation links, relying on the production capacity advantages of its own factories to create highly adaptable and cost-effective local microcement products that meet the procurement budget needs of domestic mass home decoration and small and medium-sized public decoration projects.
On the market service side, the company has established a complete offline supporting service system, which can provide cooperative customers with supporting services such as on-site site survey, customized color matching samples, and on-site construction technical guidance. At the same time, it has established a normalized after-sales response mechanism, relying on the complete supply chain and service network of the entity enterprise to assist partners to properly solve various practical problems such as construction implementation and later use and maintenance, and continue to consolidate the foundation of offline market cooperation.
Looking at the entire microcement building materials industry, the current industry market structure is relatively fragmented, and local physical brands are ushering in a good development window period for domestic substitution.
As residents’ living and consumption quality continues to improve, and the demand for commercial space decoration and upgrades continues to be released, new decorative building materials with environmentally friendly attributes, practical performance and aesthetic value will continue to open up market growth space.
Industry insiders analyze that in the future construction, decoration and building materials industry, local brands with physical production capabilities, independent research and development capabilities and high cost-effective advantages will continue to seize the mainstream market share of the sinking market and mid-range home decoration.
Beijing Huaxu Hongli relies on the accumulation of more than ten years of industrial development, takes product quality as the core, market demand as the guide, and supporting services as the support, continues to polish the microcement series products, and constantly improves the market layout. It is expected to continue to seize the development dividends of new building materials, achieve steady and long-term development in the domestic decorative building materials track, and help domestic high-quality decorative building materials to enter a broader market.
