On June 23, 2026, Guangzhou Hongya CNC Machinery Group Co., Ltd. held an investor exchange event at its headquarters. Through on-site visits and face-to-face communication, it conducted in-depth exchanges with 35 investment institutions around core issues of corporate development. The company’s core management made detailed disclosures on global market layout, second growth curve creation, domestic and overseas business planning and other issues.
From the perspective of the global market structure, the current global panel furniture equipment market size is approximately 40-50 billion yuan. Hongya CNC currently ranks first in the domestic industry and among the top five in the world, but there is still considerable room for improvement in global market share.
The company’s core competitive advantages are very prominent: First, it has a cost advantage across the entire industry chain, with a self-made rate of about 70% of core components. By 2025, core standard components such as servo motors and screw rods have been fully domestically sourced; second, its technical strength is on par with European industry leaders, and its self-developed control system has been adapted to the sealing industry.
All types of machines, such as edge machines and five-axis machining centers, are equipped with intelligent functions such as edge banding switching and AI intelligent path planning; third, the global channel network covers more than 70 countries and regions, with more than 50 overseas dealers; fourth, it has leading profitability and is one of the companies with the highest net profit level in the global furniture equipment industry.
At present, the price of the company’s products is only 1/2-1/3 of similar products in Europe. It has significant cost-effectiveness advantages and is expected to continue to capture global market share.
Based on the traditional panel furniture equipment business, Hongya CNC is actively creating three second growth curves to inject new impetus into the company’s long-term development: First, expand automated connections, flexible production lines and whole-plant intelligent manufacturing businesses, independently
The research and development of “one-person line” and other process section automation solutions have been widely recognized by the market; the second is to deploy special robots for furniture manufacturing scenes through subsidiaries, focusing on solving the automation needs of loading and unloading, handling and other processes; the third is to develop the precision transmission parts business, and the products are adapted to robot joints and precision transmission systems.
Currently, the emerging business is mainly supporting internal orders. In the medium and long term, as the whole plant general contracting business increases, external business will gradually contribute incrementally and become an important growth engine for the company.
Overseas markets are the company’s mid- to long-term core strategic direction. In 2026, the company’s goal is to continue to optimize the revenue structure and increase the proportion of overseas revenue.
From a regional perspective, the Southeast Asian market has benefited from the global furniture industry transfer trend and has great growth potential; the European and American markets have seized more shares through breakthroughs in high-end products.
In terms of channel construction, new dealers need to go through stages such as product introduction, customer verification, and bulk purchasing from signing a contract to generating substantive orders. The conversion cycle varies depending on the maturity of regional markets and customer decision-making processes. The company will provide business and technical support to new dealers to help them achieve sales as soon as possible. The growth trend of overseas orders has a high degree of certainty.
As for the domestic market, due to the current impact of the industry environment, the domestic furniture manufacturing industry’s new and updated demand is still in the adjustment stage, but the automation upgrade of existing equipment and the demand from export-oriented customers are relatively resilient.
In 2025, the company’s domestic revenue will reach 1.455 billion yuan, mainly relying on the continued improvement of market share to hedge against industry fluctuations.
Facing the opportunity to update existing equipment, the company is focusing on the research and development of intelligent new products such as magnetic levitation high-speed flexible edge banding machines and robotic CNC sawing centers, and is promoting the second phase of the Foshan production base project to be put into operation in the second half of 2026, providing sufficient production capacity guarantee for market expansion.
In terms of business integration, the Italian high-end five-axis machining center brand acquired by the company in 2018 has turned a profit. It has strengthened the high-end product line through technological synergy, and formed a dual-track development pattern of “independent brands + high-end international brands” on the market side.
In the future, the company’s mergers and acquisitions will focus on the synergy of the main business, focusing on high-quality targets in the fields of woodworking machinery, intelligent control and other fields.
In addition, the company’s stock option incentive plan launched in 2025 has set assessment targets for revenue and net profit attributable to parent companies to be no less than 10%, 20%, and 30% respectively from 2026 to 2028. This, coupled with the controlling shareholder’s shareholding increase plan, fully demonstrates the company’s confidence in long-term development.
