As domestic cross-border trade steadily expands and companies continue to accelerate their overseas expansion, the cross-border payment market is seeing room for continued growth.
The reporter learned that Helibao, a company headquartered in Guangzhou, has focused on the cross-border payment track in recent years and achieved leapfrog growth. The annual cross-border payment transaction volume in 2025 will be close to 200 billion yuan.
Founded in 2013, Helibao has now developed comprehensive comprehensive payment service capabilities, serving more than 13 million merchants in total, and its transaction scale ranks at the forefront of the domestic market.
In the process of serving Chinese enterprises’ “going out” and “dual circulation” strategies, cross-border payment business is becoming Helibao’s new growth engine.
By focusing on the actual pain points of enterprises’ cross-border trade settlement, Helibao provides efficient and compliant fund collection and payment solutions for overseas enterprises, effectively helping the smooth operation of cross-border trade.
After obtaining the qualification to carry out cross-border RMB business in 2015, Helibao opened an office in Hong Kong in 2024, and its subsidiary was approved for a money service operator (MSO) license. Since then, it has formed a “domestic and overseas dual license” layout and officially launched B2B cross-border business.
It provides services such as overseas collection and payment, wallet services, foreign currency exchange, and cross-border settlement. The service network extends to mainland China, Southeast Asia, Europe, Latin America and other regions, providing a complete product and service system such as domestic acquiring, cross-border remittance, fund settlement, real-name verification, and customs declaration.
In the context of my country’s steady progress in foreign trade and the continued deepening of international cooperation, small and medium-sized enterprises are accelerating their “going overseas”. Helibao timely launches the global trade collection product “eHuitong” to provide efficient and safe cross-border fund collection and payment support for overseas enterprises.
This product cooperates with internationally renowned banks to help merchants quickly collect currencies from around the world.
Compared with traditional overseas acquiring business, “e Huitong” supports fast settlement and real-time exchange, and can remit money to global suppliers. While improving the efficiency of cross-border settlement processing, it significantly reduces settlement costs and effectively meets the settlement needs of small-amount and high-frequency businesses.
In the field of foreign card acquiring, Helibao has established strategic partnerships with major international card organizations and built a global acquiring network covering VISA, MASTER, JCB, Diners Club and other card types. It supports 28 transaction currencies and provides multiple settlement currencies such as RMB, Hong Kong dollars, and US dollars.
Its services further extend to local wallet businesses in Europe, America, Southeast Asia, South Korea, Japan and other markets.
At the same time, Helibao has joined hands with a number of overseas virtual card issuers and cross-border electronic banks to open up electronic banking and global payment channels to provide customers with an integrated payment experience of “global collection and global payment”.
As cross-border trade scenarios continue to be segmented, standardized payment services can no longer cover diversified market needs.
On the basis of general services, Helibao deeply explores segmented tracks and creates customized solutions based on the transaction characteristics of different industries.
At present, its cross-border payment has covered cross-border e-commerce, international logistics, air travel, study abroad payment, overseas advertising and other industries, promoting the deep integration of “payment + technology + scenarios”.
In order to ensure the risk identification capabilities of cross-border business, Helibao has joined hands with Dun & Bradstreet, a global business information service organization, to build a cross-border payment compliance “data engine”.
In response to the problems of customer identification and due diligence, Helibao introduced an authoritative database covering more than 600 million companies around the world to create a one-stop KYC data capability center, significantly improve the efficiency of account opening review, and build a dynamic monitoring mechanism for customer risks.
Some industry analysts pointed out that the rapid growth of Helibao’s cross-border payment business is not accidental.
From the perspective of the external environment, the internationalization of the RMB is accelerating, and China’s cross-border trade settlement demand continues to grow; from the company’s own perspective, Helibao has gradually formed service characteristics and steadily expanded its cross-border business by relying on its licensing qualifications, technical strength and compliance advantages.
At present, there is sufficient competition in the cross-border payment track. Helibao breaks away from the traditional rate competition model, focuses on the output of industrial value, builds differentiated barriers with integrated service capabilities, and continues to empower domestic overseas companies to seize global trade development opportunities.
