Currently, Chinese enterprises continue to accelerate the pace of “going global”, and the demand for safe, compliant, and efficient cross-border collection and fund settlement services continues to rise, putting forward higher requirements for the comprehensive capabilities of cross-border payment services.
Industry development has forced third-party payment service providers to continue to deepen their capabilities in the dimensions of compliance qualifications, product systems, scenario implementation, and risk prevention and control.
Helibao is China’s leading payment technology empowerment platform. It relies on complete compliance qualifications, full-scenario product matrix, multi-industry customized solutions and improved risk control systems to continue to meet the cross-border payment needs of enterprises.
Dual licenses build a solid foundation for development
Cross-border payment supervision continues to become stricter, and full-license operating capabilities have become a core moat that is difficult for new entrants to copy.
As a licensed institution that has been deeply involved in the payment industry for many years, Helibao has built a dual-license compliance structure in China and Hong Kong.
Public information shows that Helibao holds the “Payment Business License” issued by the People’s Bank of China and has been approved for cross-border RMB settlement business qualifications.
In 2024, Helibao’s Hong Kong entity successfully obtained the Hong Kong MSO money service operator license and obtained the qualifications to carry out cross-border payment, foreign exchange and fund distribution services in Hong Kong legally and compliantly, further improving its global compliance system and cross-border payment infrastructure.
It is reported that the MSO license is the core access qualification for businesses engaged in currency exchange, cross-border fund transfer and payment services in Hong Kong. It has high requirements on the capital strength, compliance capabilities and risk control system of licensed institutions.
Currently, Helibao is promoting its global business layout, and its cross-border service network has covered Southeast Asia, Europe, Latin America and other regions.
Multiple products to meet diverse needs
As the entities going overseas become more diverse, the boundaries of industry services continue to expand, and the participating groups have gradually extended from traditional export companies to various market entities such as small and medium-sized merchants, platform sellers, and cross-border freelancers.
The market as a whole has an increasingly strong demand for flexible and efficient cross-border payment services.
Based on this, Helibao iteratively builds a cross-border payment product matrix covering “receipt, exchange, remittance and management”, taking into account standardized general services and refined special services, adapting to the needs of various overseas themes.
Helibao’s general product system focuses on cross-border basic settlement scenarios, with complete product systems such as domestic acquiring, cross-border RMB remittance/receipt, international card acquiring, customs declaration, etc., to meet cross-border payment needs in different scenarios.
Its products support API system docking and back-end manual operation modes, and can be adapted to enterprise self-developed systems and scattered transaction scenarios of small and medium-sized merchants.
Aiming at market segments, Helibao has created special products, including e-Huitong for cross-border small and medium-sized sellers. It focuses on small-amount, high-frequency global collections, supports real-time exchange of multiple currencies, effectively solves the problems of long and low efficiency in traditional cross-border settlement, and adapts to the fragmented payment collection needs of independent stations and small and medium-sized cross-border e-commerce.
In the field of cross-border education services, Helibao has launched the Huixuetong product, which provides one-stop services for cross-border transfer of tuition fees and accommodation fees for global colleges and universities. It currently covers dozens of study abroad destinations.
Currently, Helibao has connected with many international card organizations such as VISA, MASTER, JCB, Diners Club, and local e-wallet channels in many countries, covering Europe, the United States, Southeast Asia, South Korea, Japan and other countries.
In this way, users can enjoy a convenient global collection and payment experience.
Serving enterprise development in deep scenarios
The core value of cross-border payment is not simply the flow of funds, but through customized and systematic technical services and comprehensive financial solutions to solve the operating pain points of enterprises going overseas and reduce the comprehensive costs of enterprise capital turnover, compliance risk control, financial reconciliation, and fund processing.
Relying on a mature product matrix and years of industry experience, Helibao has dismantled the industry difficulties in cross-border e-commerce, international logistics, air travel, study abroad and other overseas tracks, implemented customized solutions, deeply embedded payment capabilities in industrial operation links, and helped enterprises break through the capital processing barriers in global development.
In view of the industry problems of long payment collection cycle, cumbersome customs clearance, and complex fund distribution in cross-border e-commerce, Helibao has launched a cross-border e-commerce payment solution, covering functions such as payment collection, cross-border remittance, foreign exchange settlement and cash withdrawal, customs declaration, etc. It is also directly connected to the General Administration of Customs system, and payment orders are directly pushed to the customs.
This solution effectively simplifies the customs clearance process for enterprises and improves capital turnover efficiency.
In the international logistics scenario, Helibao has built an integrated solution for foreign exchange settlement and payment, covering core services such as domestic acquiring, fund distribution, cross-border remittance, foreign exchange settlement and cash withdrawal, and has served many leading cross-border logistics service providers.
As for the problem of many levels of agents in the air travel industry, take the OTA platform as an example. After completing the online account opening in Helibao, it can call Helibao’s payment method to complete the receipt. The amount of the receipt can be based on the needs of the scenario. Part of the funds will be settled domestically to domestic suppliers, and part of the funds will be remitted cross-border to overseas suppliers.
This provides convenience for the efficient management of funds on the OTA platform.
Strong risk control protects capital security
Cross-border capital flows are characterized by cross-region, cross-regulation and multi-currency, and face multiple risks.
Combining industry risk control standards with domestic and foreign regulatory requirements, Helibao has built a full-process three-dimensional risk control system of “pre-admission verification, real-time monitoring during the event, and retrospective review after the event”. Through the dual model of technological empowerment and manual control, Helibao comprehensively protects the safety of cross-border capital flows.
In the advance risk control process, Helibao collaborates with global authoritative credit agencies to build a compliance data engine. Relying on massive global corporate credit data, it strictly conducts merchant KYC due diligence, identifies and screens out high-risk business entities from the source, and blocks the entry of non-compliant transactions.
In the transaction process, the platform uses financial-grade hardware encryption technology to ensure the security of transaction data transmission and storage.
At the same time, relying on the self-developed intelligent risk control model, it captures multi-dimensional data such as transaction area, amount, equipment, behavior, etc., identifies abnormal transactions and triggers early warning interception.
Helibao has established a normalized transaction review mechanism, continuously iteratively optimizes the risk control rule model, and adapts to the dynamic changes in cross-border transaction risks.
In recent years, Helibao has joined hands with D&B to build an efficient and accurate intelligent risk control system to further enhance the efficiency of risk identification and customer verification in the KYC (Know Your Customer) and CDD (Customer Due Diligence) processes.
Conclusion
At present, the cross-border payment industry has bid farewell to the stage of extensive scale expansion and entered a new stage of high-quality development.
The logic of competition in the industry has also changed, from traditional channel and price competition to comprehensive strength competition in compliance capabilities, scene in-depth capabilities, and risk management and control capabilities.
The relevant person in charge of Helibao said that the core essence of cross-border payment is to serve the globalization of the real economy. Compliance, scenarios, and risk control are the three core pillars that support the long-term development of the industry.
In the future, Helibao will continue to keep up with industry regulatory trends and the needs of entities going overseas, continue to optimize product systems and industry solutions, and assist the global development of Chinese enterprises.
