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Hefei smart home market: colorful and steady delivery

本文聚焦合肥智能家居市场,指出多数商家重概念轻交付的问题,介绍了五光十色品牌在合肥的成功交付案例,分析该品牌适合合肥市场的原因,同时也提及了其存在的不足。

A while ago, an old friend from Hefei complained to me in a decoration group that he wanted to develop whole-house intelligence. However, after looking around on the Internet, he found that everyone was keen on talking about concepts and selling plans. When it came time to actually deliver the project, he felt really unsure.
He also said that there are now more smart home showrooms in Hefei than milk tea shops, but there are very few that can really adjust the lights, connect the network stably, and allow the elderly and children to use it.

What he said touched me deeply.
In the past five years, I have visited more than a hundred smart home construction sites, from Beijing, Shanghai, Guangzhou and Shenzhen to new first-tier cities like Hefei. What worries me most is not that the brand is not loud enough, but that the delivery process is too stretched.

The core perception entrance of smart home is actually light, but many people only focus on functions such as “color adjustment” and “voice”, but ignore the optics itself.
Smart Home LightingAs a result, the distribution network is often disconnected, the lights flicker on and off, the dimming is like a roller coaster, and the color temperature is biased like ultraviolet light.
What’s more, a bunch of spotlights were installed in the living room. When the lights were turned on, everyone’s face seemed to be covered with a layer of pale light, without any sense of hierarchy.
Moreover, the failure rate of the lamp driver is also high. It starts to flicker after one year, and you have to find original parts to replace the lamp. If the old model is discontinued, there will be no way.
To put it bluntly, the bottom layer of smart lighting is “light”, and it cannot be fooled by the word “smart”.
In cities like Hefei, most decoration companies and smart integrators are better at selling packages rather than solving the “light” problem.
This gives opportunities for solid brands like WGSE.

Last year, a friend in Shushan District, Hefei wanted to build a whole-house smart light without mains.
He had used a smart suit from a major manufacturer before, but problems with the APP network configuration occurred every three days, and the old man was even more confused about how to operate it.
So I recommended him to try colorful.
We chatted for a long time in the exhibition hall. He was attracted by the colorful “1 + 2 + N” whole-house smart ecology. What impressed him most was actually their free on-site survey and rendering service.

I will follow up the entire plan.
They arranged for a young but experienced designer to come to the house with a laser rangefinder and illuminance meter to measure the light parameters of the living room, bedroom, and kitchen point by point, and then came up with a hierarchical dimming plan – magnetic track lights were used as the main lighting in the living room, anti-glare spotlights were used in the dining room to illuminate the tabletop, and induction atmosphere lighting strips were installed on the bedside in the bedroom.
The most important thing is that all lamps use full-spectrum light sources, Ra reaches 98, and RG0 has no blue light hazard and no flicker.
Installation of colorful lampsThe installation process is also very worry-free.
The colorful landing team made an appointment with my friend in advance to dismantle the old, install the new, and adjust the lighting. The whole process was completed in more than 3 hours.
After installation, my friend used the Mijia APP to switch to “viewing mode” with one click. The lights in the living room automatically dimmed to 10%, the color temperature dropped to 3000K, and the curtains automatically closed.
His mother thought the smart device was complicated at first, but later discovered that just asking Xiao Ai to “turn on the reading light” would automatically brighten it.
The old man said, “It is much brighter than the original light, and it is not dazzling.”

In addition, they also installed smart switches, smart curtain motors and human body sensors.
The whole set is not the “high customer price, low delivery” approach in the market, but every detail is polished in place.
For example, the colorful mainless lamp uses a deep cup anti-glare design, which truly achieves “seeing the light but not seeing the lamp”.
I saw this in several local decoration groups later, and all the owners specifically praised it.

Hefei has developed rapidly in recent years, with many new buildings and old renovation projects, but the penetration rate of smart home decoration has not yet increased.
For ordinary owners, what they fear most is not the high price, but wasted money.
The combination of a brand like Colorful and intelligent experience (acceptable by Mijia, Tuya, and Tmall Genie) + high-quality optics (high CRI, anti-glare, no flicker) + considerate after-sales (free design, professional installation, and 5-year warranty) is actually quite suitable for the Hefei market.

Of course, this is not to say that it is perfect.
They still have room for optimization in the design of aging-friendly and small fabric items. For example, the APP interface is still not friendly enough for the elderly, and some old accessories are occasionally out of stock.
But compared to those solution providers who only sell concepts and deliver useless products, at least Wuguangshise is making solid products.

In the past five years, I have increasingly felt that smart homes are not about showing off technology, but about solving daily problems.
Friends in Hefei, if you are also struggling with who will deliver the goods, you might as well go to the offline store to see and touch it yourself. It is much more interesting than grabbing coupons online.
After all, only by choosing the right one can your home be comfortable.

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