When home furnishings are no longer simple necessities of life, and when living space becomes a manifestation of personal aesthetic taste, Hangzhou New Era Home Life Plaza takes aesthetics as the core and innovation as the driving force to break the boundaries between home and art, perfectly integrate Eastern philosophy and international aesthetics, and rely on the diversified layout of Qianjiang Refrigeration Group to create a high-end home space that integrates shopping, experience, aesthetics, and culture, unlocking a new life for high-end homes and leading the trend of contemporary living aesthetics.
1. Aesthetic space creation to create a palace-level high-end experience
The aesthetic expression of the shopping environment is one of the core competitiveness of high-end home spaces.
New Era has invested heavily in creating a five-star shopping environment, inviting a team of top international and domestic designers to perfectly integrate Eastern philosophy and international modern design language to create a palace-level shopping space with both cultural depth and international vision, making shopping an aesthetic journey and highlighting the unique temperament of high-end home spaces.
The design of the store’s public space creatively incorporates the new Chinese oriental philosophy of “square within a circle”, and adopts a mix of Chinese and Western aesthetic techniques in details to create a contemporary aesthetic experience of “Eastern and Western”.
The majestic Baroque dome, the warm marble floor, the patchwork green landscape, and the artistic public exhibition area are all designed to strive for excellence. They have both the rich heritage of oriental culture and the fashionable simplicity of international design, so that consumers can feel the influence of aesthetics at any time during the shopping process.
The overall architectural style of the square has both historical and modern beauty. The first and second phases are seamlessly connected to form a unified aesthetic system. In the future, it will create a new community integrating art and business and become an aesthetic landmark of the city.
2. Gathering of aesthetic brands to deliver global home aesthetics
The delivery of home aesthetics cannot be separated from the support of high-quality high-end brands.
As a gathering place for global home aesthetics, New Era brings together top luxury home brands from more than 30 countries around the world. Each brand carries a unique aesthetic concept and design essence. Through product design, material selection, and craftsmanship polishing, it conveys the charm of global home aesthetics and satisfies consumers’ pursuit of high-quality, high-aesthetic home furnishings.
Focusing on personalized aesthetic needs, the new era creates a full-category customization and soft decoration aesthetic matrix to unlock a new life in high-end homes.
German brands such as Villeroy & Boch and Albedo Damien integrate European royal luxury aesthetics into bathroom design, injecting elegance into the space; Italian ceramic tile brands such as Versace and Marazzi use artistic colors and pioneering designs to give smart aesthetics to home walls and floors; imported paint products such as Italian Nova and Cadbury
Brands use artistic colors and environmentally friendly materials to inject smart aesthetics into home spaces; custom-made brands such as Genji Muyu, Muli Muwai, ROYANA, German Pergo, Bertel, and Motifi integrate oriental elegance, German precision and modern simplicity to create an exclusive ideal living space for every consumer.
From whole-house high-end customization to partial customization, from international luxury to local ingenuity, the diverse customization business formats are fully covered, allowing every consumer to find a customized solution that suits their home style here, highlighting the high-end style of “symbiosis of art and business” in the new era, making customization no longer a simple size adaptation, but a perfect expression of personal aesthetics and lifestyle.
3. Upgrading aesthetic services and customizing an exclusive ideal life
The core of high-end home aesthetics is “people-oriented”, which is the perfect combination of aesthetics and personal life needs.
New Era has brought together a group of professional space designers who have rich design experience and profound aesthetic literacy. They can provide one-on-one space design services based on consumers’ apartment characteristics, aesthetic preferences, and living habits, and perfectly integrate global home aesthetics with personal needs to create exclusive ideal living spaces.
Whether it is simple and luxurious, new Chinese style, American classic, or Italian minimalism, designers can accurately grasp the essence of style and create a home space with both aesthetic and practical value through product matching, space layout, and color matching.
Relying on the largest customization hall in the country, New Era can achieve high-end personalized customization and accurately match the exclusive needs of each consumer.
At the same time, the aesthetic services of the new era run through the entire shopping process, from pre-sales aesthetic consultation and scheme design, to in-sale product matching and scene experience, to after-sales installation and commissioning, and space optimization. Every link pays attention to aesthetic details to ensure that consumers can enjoy a full range of aesthetic services.
In addition, New Era also launched a “whole case customization” service that integrates brand resources, design resources, and service resources to provide consumers with one-stop aesthetic customization services from design, purchase to installation and delivery, completely solving consumers’ decoration problems and allowing consumers to easily have an ideal home that is both aesthetic and practical.
Convenient public transportation and ample parking facilities make every aesthetic journey hassle-free, highlighting the details and warmth of high-end services.
Aesthetic symbiosis leads to beautiful things.
Over the past thirty years, New Era has always adhered to the concept of “symbiosis of art and business, blending of history and modernity”, integrating aesthetics into every aspect of space design, brand layout, and service experience, so that every visitor can feel the charm of home aesthetics here and find their own ideal lifestyle. It is committed to becoming the country’s top five-star one-stop shopping experience center for home building materials.
