On June 8, 2026, local time, Haining China Leather City and Haining Chaolai Fashion Industry Operation Co., Ltd. formed a delegation to go to Seoul, South Korea, and jointly held a significant cross-border e-commerce overseas launch and Korean overseas warehouse unveiling and ribbon-cutting ceremony with South Korean strategic partners, marking the successful launch of the project.
As a landmark project for the international transformation and upgrading of Haining China Leather City and global network layout, the launch of the Korean site is of great significance.
It complements the key sectors of the Asia-Pacific layout, further improves the full-chain cross-border supply chain, and effectively promotes the steady development of China-South Korea bilateral trade towards localization, scale, and normalization.
The atmosphere at the ceremony was solemn and warm. Zhu Jie, deputy general manager of Haining China Leather City Co., Ltd., Kim Jae-woo, representative of the Korean partner KM Group, Li Yongshan, representative of KC Group, and other channel representatives, anchor teams, and fashion designers gathered here to witness the implementation of important projects in the global layout of Haining Leather City.
Zhu Jie, deputy general manager of Haining China Leather City Co., Ltd., and Kim Jae-woo, general manager of KM Group’s Korean branch, successively delivered speeches on the stage. The two parties reached consensus on many areas such as deepening overseas markets, warehousing front-end layout, improving logistics efficiency, co-building channel resources, and bilateral trade interoperability.
The two parties made it clear that they will take the launch of cross-border e-commerce and the launch of overseas warehouses as an opportunity to formally build and comprehensively consolidate the hub warehouse model, that is, using the Korean overseas warehouse as the core fulcrum to realize localized closed-loop operations of warehousing, display, and circulation, upgrade from “single point stocking” to “full-link control”, continue to deepen resource complementation, two-way empowerment, and jointly create a model for China-South Korea fashion trade cooperation.
During the event, the two parties signed a project cooperation memorandum and simultaneously completed the launch of cross-border e-commerce in Haining China Leather City and the unveiling and ribbon-cutting of the Korean overseas warehouse. This marked the official launch of Haining’s leather clothing and fur industry’s localized comprehensive service capabilities in South Korea.
The cross-border e-commerce digital platform directly addresses the pain points of traditional foreign trade multi-layer distribution, opening up a digital direct sales channel from Haining’s local industrial belt to the Korean terminal market, cutting out redundant transfer links, and accelerating the direct delivery of Haining’s local high-quality fur products to overseas consumer terminals.
The overseas warehouse in South Korea, which was put into operation at the same time, implemented an innovative “hub warehouse model”. With the operational advantages of front-end warehousing and local direct shipment, it shortened the cross-border distribution cycle and reduced comprehensive logistics costs. It also relied on localized after-sales operation and maintenance to enhance the overseas consumption experience.
This project uses South Korea as the core fulcrum in East Asia to radiate to Japan and Southeast Asian countries, helping Haining China Leather City steadily expand its Asia-Pacific overseas market territory.
In the next step, Haining China Leather City will continue to optimize its overseas development layout of overseas product selection centers, overseas exhibitions, and online and offline channels.
We will continue to deepen the economic and trade linkage between China and South Korea, gradually expand the global cooperation market, deeply explore the resource advantages of Haining’s entire fashion industry chain, and drive local clothing brands to join together to go overseas. We will continue to outperform the new development speed of international transformation of professional markets and cross-border business expansion, and continue to write a new development chapter of “Haining fashion, going global” with practical strength.
