Recently, data from the independent research report on China’s smart sofa market from March 2025 to February 2026 by Sullivan, a global corporate growth consulting company, show that Gujia Home’s smart sofas lead the country in sales, which means that in the wave of intelligence in the home industry over the past year, Gujia Home’s smart sofas continue to lead the industry.
Sales data reveals the market structure, and the actual user experience is the final criterion.
Gujia Home’s smart sofas continue to lead the market in sales across the country. This is due to the fact that every product placed in a user’s home can withstand the daily test of life.
Ten years of self-research, “hiding” intelligence in every inch of sitting experience
Technology is an invisible chassis. When the industry is still competing for parameters and stacking functions, Gujia Home Furnishing has chosen a simpler but more difficult path: jumping out of parameter involution, not stacking parameters, and only talking about scenarios.
Through the scene-based functions in Gujia Home’s Hertz S9, Yunshu, Zhiyi and other products that can truly trigger user emotions, technology can be “invisible” and comfort can be “revealed.”
Gujia’s smart logic is simple and clear, which is to make the technology more “human” and make the user’s operations minimalist.
Equipped with the Lingxi intelligent control system, the external hand controller can switch between leisure, sleep and other scene modes with one click; the mobile phone applet supports NFC touch wake-up, automatically remembers user preferences, and the elderly can easily use it.
This is the intelligent philosophy that the Gu family adheres to – intelligence serves life instead of adding burdens.
At the core architecture level, the functional sofa industry has long had the “impossible triangle” problem of being unable to balance “zero gravity”, “zero wall support” and “real height”.
Gujiajia has overcome this engineering bottleneck with its self-developed K-TRON functional rack, the first in the industry.
From Yunshu to Hertz, Gujia Home Technology has redefined the value standard of smart sofas.
“This breakthrough and upgrade of core components not only consolidates Gujia’s differentiated competition barriers, but also promotes the industry to advance from ‘incremental competition’ to ‘quality improvement competition.’” Industry insiders commented that the industry’s technical standards have also moved from “following” to “independent breakthroughs.”
The starting point of technology is always physical sensation.
Take the DeepBreath deep breathing massage system equipped on the Hertz S9 smart sofa as an example. This product uses 6 air bags to precisely act on the shoulders, neck, and lower back, and runs almost silently at night; while the CloudFloat™️ cloud-feeling elastic sponge is paired with SoftLight™️ soft skin-feeling skin to achieve the unity of rebound support and delicate touch.
Behind these “invisible” experiences are long-term investments of real money.
According to the official financial report, Gujia Home Furnishing’s research and development expenses increased by 31.19% year-on-year, and the number of invention patent applications increased by 20.
Break the “function stacking” and lead the industry driven by user value
If self-developed technology is the “internal strength” of Gujia Home Furnishing, then betting on the smart sofa track ten years in advance is a concentrated expression of its strategic vision.
In 2015, China’s sofa industry was still dominated by fixed sofas, and most companies were unwilling to get involved in the field of functional sofas due to “path dependence”.
At that time, the penetration rate of functional sofas in the country was less than 5%.
In contrast, Gujia Home Furnishing has keenly predicted the growth potential of functional sofas through in-depth insights into user needs and comparative research on the Chinese and American markets, and has firmly entered the market.
After more than ten years of hard work, Gujia Home Furnishing’s advantage in the functional sofa track is not the accidental superposition of a single capability, but the result of the systematic construction of the three major supply-side capabilities of “strategy-technology-organization”.
From pre-investment, organizational reshaping to product strategy adjustment and talent attraction, Gujia Home has completed a category breakthrough from 0 to 1, turning functional sofas into a new growth engine.
Product rhythm is the best proof of strategy implementation.
In October 2025, Yunshu smart sofa will be launched; in March 2026, Hertz S9 smart flagship launch will be launched – Gujia Home will gradually promote better smart technologies and products to the homes of users with a continuous rhythm of new products, driving the rapid iteration of the entire smart sofa category.
Currently, this vision has been transformed into tangible market data: in 2025, the annual retail sales of Gujia Home’s Hertz sofa will exceed 350 million yuan, and the retail sales of Yunshu smart sofa will reach nearly 150 million yuan in just 3 months after its launch.
Behind the data are the fruits of Gujia Home Furnishing’s ten years of quantitative changes that adhere to user-centeredness and long-term values.
In terms of industry competition, Gujiajia leads the industry from price war to value war with its self-developed technology.
While the industry is still competing on price and channels, Gujia Home Furnishing has already used core technologies such as K-TRON functional rack and Lingxi intelligent control system to build competition barriers with user value as the core.
In the era of Yueji consumption, why smart sofas must understand life
No matter how powerful the technology is, if it does not understand people, it is just a cold machine.
In the past, the sofa was the “face” of the living room, carrying the social attributes of entertaining guests and showing family taste; now, the value anchor of the younger generation of consumers is undergoing a fundamental shift.
Shangpu Consulting Group’s “2025 China Functional Sofa Consumer Insight Report” shows that among the key factors to attract consumption, comfort ranks first with a share of 27%.
This means that what consumers really buy is never the parameters, but “the feeling of relaxation that the body is fully supported after a tiring day.”
As the living room is upgraded to an “emotional habitat”, the sofa has also changed from a “useful product” to a “pleasant product.”
User trust is the most direct evidence.
As of the end of 2025, the total number of Gujia Home membership registrations exceeded 7.5 million, with nearly 3.8 million annual active members, of which the annual retail sales associated with member referrals exceeded 1 billion yuan.
These figures confirm the fact that consumers’ trust does not come out of thin air, but comes from the continuous accumulation of product experience and the natural overflow of word-of-mouth.
At present, Gujia Home Furnishing clearly regards smart sofas as its core strategic sector. In the future, it will continue to use technology and products as a carrier to build an integrated and comfortable smart home experience for users, so that smart sofas can move from “niche early adopters” to “mass popularization.”
