As the global wave of industrial digitalization sweeps across the world, the advancement of the EU Digital Product Passport (DPP) is reshaping the competition rules and development pattern of the global manufacturing industry.
As the first category in the tire industry to be included in the EU’s digital product passport supervision, the implementation of its data traceability requirements is not only a “passport” for companies to enter the European market, but also a core opportunity to promote the industry’s digital and green transformation of the entire life cycle.
Against this background, Shanghai Guode Intelligent Technology Co., Ltd. has laid out core technologies with strategic foresight and deeply explored the field of tire surface laser etching. With accurate, efficient and environmentally friendly QR code etching solutions, it has laid a solid technical foundation for global tire companies to connect with the EU digital ecology, demonstrating the responsibility and responsibility of China’s intelligent manufacturing in global industrial transformation.
Under global industrial changes, digital identity has become the “core competitiveness” of the tire industry.
The European Union’s Sustainable Product Ecological Design Regulations (ESPR) clearly states that a bill related to tire digital product passports will be formally introduced in 2027 and fully implemented from the end of 2028 to early 2029. It requires that each tire must have a traceable digital carrier, using RFID or QR codes, etc.
Methods to achieve full life cycle data tracking, from raw material procurement, production and manufacturing to logistics circulation, use and operation and maintenance, to recycling and dismantling, all key information must be fully checkable, credible and verifiable. This is not only an inevitable measure to respond to the transparency requirements of the global supply chain, but also an important path to promote the development of circular economy.
For Chinese tire companies, this is not only a mandatory requirement to break through international trade barriers, but also a strategic opportunity to achieve industrial upgrading and seize the high end of the global value chain. Accurate and efficient information etching and data collection technology are the core keys to opening up this channel.
Technological innovation solves the pain points of the industry and defines a new level of laser etching.
The traditional tire marking process mostly relies on labeling, molding and other methods. It has many pain points such as low efficiency, easy wear and tear of information, high pressure on environmental protection, and insufficient personalized adaptation. It is difficult to meet the dual needs of large-scale production and digital management of the modern tire industry.
Guode Intelligent has a precise insight into the shortcomings of the industry, with motion control technology as the core, and a deep integration of robots, high-precision lasers and AI visual perception technology to build a “robotic laser engraving workstation”, achieving a process breakthrough for permanent, clear, and environmentally friendly markings on complex curved surfaces of tires, and solving the world-class technical problem of tire “curvature compensation”.
As a national high-tech enterprise, a technology-based SME, and a specialized SME, Guade Intelligence always puts R&D and innovation first, and has obtained a total of 55 core patents (including 8 invention patents and 2 international PCT patents). It has developed core equipment such as semi-steel tire laser etching devices, tire vision acquisition robotic arms, as well as supporting software such as tire laser automatic engraving control software and tire information traceability systems, forming a full-chain intelligent solution covering the tire production chain.
Its self-developed laser engraving equipment has a built-in intelligent algorithm that can automatically identify the tire profile, depth and curvature, and dynamically adjust the focus and path of the laser beam. The engraving accuracy rate is as high as 99.9%, far exceeding the industry average.
In terms of production efficiency, Guode intelligent laser etching technology has achieved leaps and bounds.
The engraving of all-steel TBR tires takes only 21 seconds per tire, the engraving of semi-steel PCR tires takes 8 seconds per tire, and the engraving of OTR engineering tires takes 20 minutes per tire, which greatly shortens the production cycle. At the same time, the equipment supports multiple specifications, multiple series, and multiple varieties of tires. It can flexibly engrave brand logos, traceability codes, patterns, etc. according to customer needs, perfectly adapting to differentiated production and personalized customization needs, and providing strong support for the flexible production of tire companies.
Since 2026, the company has successively authorized a number of utility model patents such as the laser printing adjustment mechanism for new energy vehicle tire silent markings and the semi-steel tire laser etching device, continuing to enrich the technology matrix and consolidate its leading position in industry technology.
Standard leadership anchors the direction of the industry and builds a solid foundation for industrial development.
“First-class companies make standards, and second-class companies make products.”
Guode Intelligence is well aware that technological leadership needs to be consolidated and promoted through a standardized system. Only by establishing industry standards can we promote the large-scale application of laser etching technology and lead the high-quality development of the tire industry.
As one of the core initiators and main drafting units, Gude Intelligent has joined forces with well-known domestic and foreign tire companies such as Zhongce Rubber, Shuangqian Tire, Sailun Group, and the China Rubber Industry Association to jointly draft the “Tire Surface Laser Etching Technical Specifications” group standard, which will be officially released and implemented in 2025. It fills the gap in domestic standards in this field and also provides a “Chinese solution” for the global application of tire laser etching technology.
This standard system stipulates the technical requirements, process parameters, quality evaluation and safety specifications of laser etching, providing an authoritative basis for the standardization and standardized application of technology. It marks that my country has the right to speak standards in the field of tire intelligent manufacturing subdivisions, and also demonstrates Gude Intelligence’s leading position in the industry.
Liu Haibo, the company’s founder and general manager, said at the standards promotion meeting that taking the lead in formulating industry standards is a key step for Guade Intelligent to fulfill its corporate mission of “making new technologies an inclusive production tool.” It is also an important measure to promote the digital upgrading of the tire industry and activate the value of the industrial ecology.
With its strong technical strength and standard-leading capabilities, Guode Intelligent’s technology and application scenarios have been successfully selected into Shanghai’s recommended catalog, and have been shortlisted for digital intelligence, Internet of Things, and ecological collaboration in the national “15th Five-Year Plan” development planning guideline. Its core technical indicators have reached the world’s leading level. At the same time, it has passed ISO9001 and other quality management system certifications, providing high-quality, standardized technical solutions to global partners.
Ecological empowerment links the global market and builds a new pattern of digital collaboration.
Today, with the deep integration of global digital ecology, Gude Intelligence not only focuses on technological innovation and standard setting, but also connects global resources with an open attitude and promotes the in-depth linkage between the tire industry, digital ecology and the global market.
With its mature laser etching technology and intelligent solutions, the company has successfully delivered more than 100 robot laser engraving workstation production lines, helping global partners to produce more than 100 million tires, serving 23 of the world’s top 75 tire companies such as Fengshen Tire and Shuangqian Group. Its products are exported to Russia, Indonesia, Hungary and other countries and regions, establishing a firm foothold in the global market.
In terms of digital empowerment, Guode Intelligent uses its unique QR code etching technology to give each tire a unique “digital ID card” to achieve full life cycle traceability of tires from production, warehousing, transportation to use and recycling, and simultaneously link
The MES system realizes real-time collection of production data and interconnection of equipment, provides data support for digital management and anti-crossing control of tire companies, helps companies realize the transformation from B2B to C2B flexible production, and meets the personalized needs of the new generation of consumers.
This two-wheel drive model of “technology + digital” not only improves the production efficiency and management level of tire companies, but also promotes the integration of the tire industry into the global digital ecosystem and achieves collaborative upgrading of the industrial chain and supply chain.
In order to further expand its global presence, Guade Intelligent is actively building an international cooperation platform and building a “sports intelligent control ecosystem” with top international partners such as Germany’s SICK. At the same time, it is arranging foreign trade business, recruiting professional foreign trade talents to expand the global market, and gradually forming an international pattern of “technology output + production capacity support + global services”.
At the same time, the company closely follows the green transformation trend of the tire industry. Its laser etching process has no pollutant emissions throughout the entire process and does not require the consumables required for traditional labeling. It is in line with the “double carbon” goal and the industry’s green and low-carbon development direction, and injects new momentum into the green transformation of the global tire industry.
Using laser precision to define the height of the industry, Guade Intelligence empowers the tire industry to connect with the global digital ecosystem.
In the context of the dual transformation of digitalization and greening, the advancement of the EU digital product passport is not only a technological revolution, but also a reconstruction of the industrial ecology.
Guode Intelligent’s technical layout has always been based on the high position of “global vision, intelligent manufacturing in China”. It not only accurately meets the requirements of international regulations and helps Chinese tire companies “go global”, but also deeply cultivates core technology innovation and promotes the industry’s transformation from “scale expansion” to “technology leadership”.
The wide application of its laser etching technology not only provides an efficient and feasible technical path for the implementation of tire digital passports, but also implements the concept of green and environmentally friendly development. The process has no pollutant emissions, replaces the traditional mold marking method, helps the tire industry achieve low-carbon and high-quality development, and is in line with the trend of global sustainable development.
The prosperity of science and technology will lead to the prosperity of industry, and strong innovation will make the country strong.
When the global tire industry ushered in a critical juncture of digital transformation, Guode Intelligence seized opportunities with strategic foresight, solved problems with technological innovation, and led and empowered the industry with standards. It not only won itself a development opportunity, but also injected strong impetus into China’s intelligent manufacturing to seize the right to speak and demonstrate influence in global industrial transformation.
In the future, Guode Intelligent will continue to delve into the fields of laser etching technology and digital traceability, deepen the collaborative innovation of industry, academia and research, expand the boundaries of technology application, promote the deep integration of laser etching technology with industrial Internet, blockchain and other technologies, provide better and more efficient solutions for global tire companies to connect with the digital ecosystem, lead industrial upgrading with technological innovation, empower global sustainable development with China’s intelligent manufacturing, and write a new chapter in the high-quality development of manufacturing in the new era.
