In May in Dongying, everything is beautiful.
The 16th China (Guangrao) International Rubber Tire and Auto Parts Exhibition will kick off on May 15.
As a professional event rooted in Dongying and radiating around the world, the Guangrao Tire Show has been polished for 16 years and has already become a bright industrial business card of Dongying City.
This year’s exhibition is themed “Global Manufacturing, Guangrao Service”. When “manufacturing” meets “service”, what kind of sparks will be created?
From ‘selling products’ to ‘selling services’, this exhibition has new ideas.
Speaking of Guangrao Tire, everyone is familiar with it.
Guangrao County’s radial tire production capacity has reached 196 million units, and 8 companies have been shortlisted for the top 75 global tires. In 2025, the export volume of the rubber tire industry will account for 26.6% of the province… Behind these numbers is the hard power of Guangrao County’s rubber tire industry.
But this year’s exhibition allowed people to see a different kind of ‘soft power’.
The exhibition has innovatively created the ‘Guangrao Tire Industry Service-Oriented Manufacturing Exhibition Area’, covering five sub-sectors: R&D and design, digital intelligence empowerment, testing and certification, financial services and project services. It also launched the industry’s first ‘Rubber Tire Industry Chain Supply and Demand Docking Platform’.
This means that when companies come to Guangrao, they can not only find good products, but also good technology, good partners, and good solutions.
From simple buying and selling transactions to full-chain industrial services, this transformation is exactly in line with the theme of “global manufacturing and Guangrao services”.
A person in charge of a local tire company once lamented: ‘In the past, participating in exhibitions was just to receive orders, but now participating in exhibitions can also connect with technology, capital, and green transformation plans.
’ This is perhaps the biggest highlight of this exhibition, making ‘service’ the new label of Guangrao Tire.
The ‘green’ atmosphere, intelligent blessing, and industrial upgrading are just in time.
Greening and intelligence are the two keywords of this exhibition.
In the context of the ‘dual carbon’ goal, the exhibition has specially set up special exhibition areas such as new energy tires and auto parts, green manufacturing and circular economy, focusing on displaying cutting-edge products such as low rolling resistance tires and environmentally friendly rubber compounds.
The low-carbon concept is also reflected in every aspect of the exhibition process: recyclable booths, electronic journals, energy-saving operations… The exhibition itself is a vivid practical lesson in green development.
What deserves more attention is the establishment of the AI intelligent exhibition area.
Leading companies such as Huawei and Inspur brought industrial AI solutions to demonstrate how digital technology can empower traditional industries.
The number of smart manufacturing companies participating in the exhibition increased by more than 10% year-on-year, which shows that Dongying City’s rubber tire industry is accelerating its transition from ‘labor-intensive’ to ‘technology-intensive’.
Green development is the direction, and intelligent manufacturing is the path.
The signal released by this exhibition is very clear. Guangrao Tire must not only be “big”, but also “strong”; it must not only produce output, but also contain gold, green and new content.
The stage is set up in Guangrao, opera is performed all over the world, and merchants from all over the world are welcomed.
Another highlight of the exhibition is the growing ‘circle of friends’.
Internationally renowned brands such as Bridgestone and Continental are coming, as are leading domestic companies such as Sailun and Linglong. Buyers from more than 70 countries and regions are expected to exceed 150,000.
The precise online and offline invitations and the ‘365-day non-ending’ supply and demand docking platform allow the exhibition to break through the limitations of time and space and truly realize ‘never ending’.
As Dongying people, we are proud of such an event.
The Guangrao Tire Exhibition is not only a display window for the industry, but also a vivid footnote to Dongying’s opening up and development.
On the land at the mouth of the Yellow River, there is not only the magnificent intersection of the river and the sea, but also world-class advanced manufacturing and considerate services.
On May 15, Guangrao International Expo Center will open its doors to welcome guests.
We expect that this exhibition will lead to more cooperation and produce more fruits; we believe that the injection of “Guangrao Service” will definitely add new impetus to “global manufacturing”; we also welcome friends from all over the world to enter Dongying, learn about Dongying, and discuss cooperation and win-win future in this young and dynamic city.
