At the “14th Five-Year Plan” Achievement Exhibition of Made in China with the theme of “Building a Foundation to Strengthen the Country”, Zhu Lei, CMO of Gree Electric, was interviewed by the media and unveiled more of Gree’s “mysterious veil”.
In this National Expo achievement exhibition, you can see “two Grees”.
One is “Little Gree” that serves families, with home solutions such as air conditioners, refrigerators, washing machines, water purifiers, and smart homes; the other is “Big Gree” that is brought to society, including solutions such as chips, digital factories, robots, and machine tools.
Facing the market competition in 2026, Zhu Lei said that Gree has three major actions.
First, continue to use real copper and solid materials to promote the steady development of the air-conditioning industry. This is Gree’s traditional advantage area. Real materials will provide guarantee for its continued foothold in the air-conditioning market.
The second is to promote new smart home solutions and launch the “Renjia Car” strategy, aiming to achieve new layout and expansion through existing products, solutions and the implementation of Dong Mingzhu Healthy Home.
The third is to focus on the kitchen appliance market. From water purifiers to range hoods and gas stoves, Gree will attack with new technological products and channel specialty stores.
The 2026 Gree Kitchen Appliances Four Provinces Dealers Annual Meeting just held in Zhengzhou sounded the clarion call for Gree to launch a comprehensive attack in the kitchen appliance field.
In terms of products, we launched a new type of refrigeration range hood, which realizes the cross-border integration of range hood and air-conditioning refrigeration functions without the need for an air-conditioning outdoor unit, which can bring coolness and comfort to the kitchen.
A brand new “fully disassembled and easy to clean” gas stove will also be released.
In terms of market, Gree will build a dedicated healthy kitchen experience center in addition to the Dong Mingzhu Healthy Home system, coordinate all large and small kitchen appliance categories, and focus on promoting the implementation of the double-hundred-increase channel strategy in the rural market.
In fact, starting from 2025, Gree will choose water purifiers in the kitchen field as a breakthrough.
Through activities such as the Yellow River water purification live broadcast, the public’s awareness of the performance of Gree’s water purifier products was quickly opened up. Gree’s “6 nines” water purifier became a “dark horse” in the water purifier market, driving Gree’s rapid breakthrough in the kitchen scene.
Next, Gree’s highlight in the home appliance market is to fully develop the smart home market with zero-carbon smart homes.
At the 2026 AWE exhibition, Gree will launch a comprehensively upgraded whole-house intelligent solution, making breakthroughs from the two dimensions of storage solutions and AI dynamic energy saving.
On the one hand, it adopts a new local storage solution to solve the problem of cloud storage in smart homes in the past, making human-computer interaction faster and personal privacy protection safer; on the other hand, the fully upgraded AI dynamic active energy-saving chip, combined with the home wireless network, can realize active energy-saving management and optimization of all household appliances through an air-conditioning outdoor unit.
In addition, Gree announced for the first time that after its silicon carbide chip factory has mass-produced silicon carbide chips for home appliances, this year it will also mass-produce silicon carbide chips for photovoltaic energy storage and logistics vehicles.
Silicon carbide has high-voltage, high-frequency, and high-temperature resistance properties and is widely used in the core systems of new energy vehicles.
At this achievement exhibition, Gree Electric’s full value chain Gree Collaboration House Air Conditioning Smart Factory, Gree high-speed dual five-axis gantry machining center, Gree precision gluing workstation and other intelligent manufacturing solutions, together with Gree 650V 60mohm SiC MOSFET wafer chips, as well as zero-carbon home solutions and smart home products, comprehensively and three-dimensionally demonstrated the company’s products and solutions from homes, factories to society based on core technologies and independent innovation.
Gree is the only company displaying whole-house smart solutions at this achievement exhibition. Its collaborative house air-conditioning smart factory is one of the first batch of “pioneer-level” smart factories in the country, which can realize the collaborative operation of five major smart workshops, covering the full link of sheet metal, controller, injection molding, two devices, and final assembly.
It can be seen that Gree has made new preparations both in the home consumer market and in commercial markets such as factories. Next, it will promote and detonate in the first-tier market facing home users and social customers in enterprises and institutions.
