In 2025, the smart home industry will enter a new stage of deepening development across the board and face dual challenges of industry adjustment and market competition. Haodaitai (603848) sticks to its core track and achieves dual breakthroughs in stable operations and quality improvement with its clear strategic layout and efficient operation and management.
The financial report shows that in 2025, Good Wife will achieve operating income of 1.544 billion yuan and net profit attributable to the parent company of 203 million yuan.
Against the background of industry growth shifting, the gross profit margin of the company’s main business products reached 50.10%, a year-on-year increase of 1.33 percentage points, which is a commendable achievement.
Industry insiders analyzed that the improvement in Haodaitai’s gross profit margin was due to the structural optimization of online channels.
The company’s e-commerce omni-channel market share is firmly at the forefront of the industry, the sales proportion of high-end products has grown rapidly, and gross profit margin has increased significantly, reflecting the effective implementation of the product structure upgrade strategy and the continued strengthening of the brand’s high-end image.
It is worth noting that the company’s recently disclosed first quarter report for 2026 released a positive signal.
In the first quarter of 2026, Haodaitai achieved double-digit growth in both revenue and profit, with operating income of 315 million yuan, a year-on-year increase of 21.68%; net profit attributable to the parent company was 40.63 million yuan, a year-on-year increase of 21.37%, and cash flow increased by 147.77%, showing strong growth momentum and significantly improved operating conditions.
Judging from the 2025 annual report and the first quarter report of 2026, the company has demonstrated strong risk resistance and development resilience in a complex environment, and its core advantages have continued to be consolidated. It achieved a good start in performance in the first quarter of 2026, laying a solid foundation for long-term high-quality development.
As a leader in the smart drying industry, Good Wife adheres to the innovation drive and will continue to make efforts in product research and development and technological breakthroughs in 2025 to consolidate its leading position in the industry.
By the end of 2025, the company’s patent authorizations exceeded 1,900 and invention authorizations exceeded 200. A strong patent reserve has built a solid technical barrier.
At the product level, the company focuses on the core needs of users. In 2025, it launched a variety of products with both a sense of technology and practicality, such as the GW-139 series, ceiling machine D319/320 series, GW-110 series, etc., and won many international and domestic honors such as the American IDA Design Award and the 2025 International CMF Design Award, demonstrating its excellent product design and manufacturing capabilities.
In terms of technology layout, the company continues to iteratively upgrade around core areas such as highly integrated power modules and AI applications. Through large language model empowerment, intelligent interactive innovation and other methods, it builds a new paradigm of intelligent operation and maintenance, promotes product upgrades to be smarter, more convenient, and healthier, and accurately matches the development trend of whole-house intelligence.
In 2025, Haodaitai will continue to deepen its omni-channel layout, promote online and offline coordinated development, continuously optimize the channel structure, and further enhance its ability to resist risks.
Online operations build a collaborative link between production and marketing, deepen refined operations, focus on high-end product layout, and promote the rapid growth of high-end product sales. Relying on new media platforms such as Douyin and Xiaohongshu, we build a closed loop of “online planting – investment retention – in-store conversion – word-of-mouth recommendation” to achieve the integration of product, performance and sales.
Offline channels promoted the “platform + retail” transformation strategy, launched a store efficiency doubling plan, and promoted dealers to transform from “passive business” to “active retail” through the creation of model stores, scenario-based displays, and immersive experiences, and the terminal operation efficiency was significantly improved.
In addition, offline outlets cover a wide range of areas, and the after-sales service network reaches the district and county level, forming a wide-coverage and highly responsive service system. It combines standardized service processes and professional service teams to improve user satisfaction and brand reputation, and provide strong support for channel expansion.
From a performance perspective, online channels performed well in 2025, achieving operating income of 1.061 billion yuan, a year-on-year increase of 7.67%. The gross profit margin of this model increased to 52.43%, and the e-commerce omni-channel market share increased steadily, effectively hedging the fluctuations caused by offline channel adjustments.
This good trend will continue in the first quarter of 2026, with online and offline channels working together to promote a substantial increase in the company’s overall revenue.
In general, Haodaitai’s 2025 financial report shows the stability and responsibility of a mature enterprise, and the first quarter report of 2026 shows strong growth vitality. During the industry adjustment period, it achieves dual improvements in profit quality and core advantages, injecting strong momentum into subsequent development.
Looking to the future, as policy support increases, the growth space for smart drying and other subdivisions will continue to expand.
It is expected that Haotaitai will further consolidate its leading position in the industry and tap new growth momentum by deepening technological innovation and product upgrades, promoting deep online and offline integration, and relying on digital transformation and refined management.
Combined with the good start in the first quarter of 2026, the company is expected to continue to unleash its growth potential and achieve steady improvement in operating performance throughout the year.
