In order to thoroughly implement the country’s decision-making and deployment on the trade-in of consumer goods and further release the consumption potential of smart homes, on June 18, the “Smart Goods, Smart Life” Fujian Smart Home Renewal Season event was grandly launched at Xiyingmen Fuzhou Headquarters Store.
This event is jointly sponsored by the Fujian Provincial Department of Commerce and the Fujian Provincial Branch of the People’s Bank of China, hosted by the Fuzhou Municipal Commerce Bureau and China UnionPay Fujian Branch, and co-organized by Jiumu Group, Shuhua Sports, Aojiahua Group, and Xiyingmen Group.
The event integrates resources from government subsidies, financial concessions, corporate promotions, and store landings, opening up the entire chain of policy, finance, industry, and consumption. It is another powerful measure for Fujian Province to use “two new” to bring “two excellence” and promote the replacement of old consumer goods with new ones to improve quality and efficiency. It also adds new momentum to the summer consumer market.
Since this year, Fujian Province has solidly promoted the deployment of the national consumer goods trade-in plan, and continued to make efforts in automobiles, home appliances, 3C digital and other fields, and the policy effects have been accelerated.
As of now, there are more than 14,000 participating merchants in the province, and the cumulative write-off subsidy funds have exceeded 2.5 billion yuan, benefiting more than 2.63 million consumers, and driving sales of more than 25.6 billion yuan.
On this basis, Fujian Province has further focused on the smart home field, combined its industrial advantages and residents’ consumption needs, added a new subsidy policy for the purchase of smart home products, and continued to expand the range of trade-in products.
At the event, the Provincial Department of Commerce issued specific policies: the province will uniformly subsidize five major categories – smart toilets (including smart toilet seats), smart fitness equipment (treadmills, elliptical machines), smart massage chairs, smart cleaning robots (including sweepers, floor scrubbers, window cleaning robots), and smart aging-friendly ventilators.
The first four categories are subsidized at 15% of the transaction price, with a maximum of 1,500 yuan per unit; as ventilators are age-appropriate products, the subsidy rate is increased to 20%, with a maximum of 2,000 yuan for a unit.
Each consumer is limited to one subsidy per type of product.
All subsidized products must have national standard 13-digit product barcodes and comply with relevant quality and safety standards, energy efficiency and water efficiency standards.
In terms of financial assistance, at the event site, China UnionPay Fujian Branch released people-benefiting activities throughout the summer consumption season, covering popular scenarios such as trade-in, prize invoices, and Fujian super consumption.
Fujian Rural Credit Cooperative leverages its network advantages to launch financial services such as consumer discounts and credit discounts.
The Fuzhou Municipal Commerce Bureau simultaneously announced the list of winners of prize invoices, and launched a number of consumption promotion activities such as the Seafood Food Carnival and the Consumption Promotion Alliance to continue to enrich the market supply.
“Fujian Intelligent Manufacturing” made a concentrated appearance, and companies were sincere in offering profits.
At the event, Jiumu Group, Shuhua Sports, Aojiahua Group and other provincial smart home benchmark companies appeared on the same stage.
Jomoo Group has launched a new generation of smart bathroom products such as the X70AI ultra-quiet digital toilet, which is equipped with many first-of-its-kind technologies such as AI voice intelligent control, global self-cleaning, foaming and anti-splash, and provides one-stop free replacement services of removal, installation, and transportation.
Stores in the province can also enjoy corporate profits of up to 15% for non-national supplements.
Shuhua Sports exhibited equipment such as FlexAir smart variable-sensing treadmills and AI sports treadmills, and simultaneously issued millions of consumer coupons online and offline to reward consumers.
Aojiahua Group brings the VPro high-end intelligent massage chair, the temperature-sensing master chair, equipped with a new generation of 4D soft pulse temperature-sensing movement and a health intelligence measurement system.
Directly-operated stores across the province simultaneously trade in old massage chairs for new ones. In addition to government subsidies, consumers can also add corporate profits of up to 8,000 yuan.
As the main venue for the event, Xiyingmen created an immersive smart experience scene, and worked with UnionPay and banks to launch credit card discounts and installment discounts – an immediate discount of 300 yuan for a single purchase of 5,000 yuan or more, and an immediate discount of 1,000 yuan for a single purchase of 10,000 yuan.
The on-site experience area is very popular, new product demonstrations and policy interpretations are carried out simultaneously, and the benefits to the people are intuitive and tangible.
The smart home purchase subsidy activity was officially launched on June 18.
Consumers open the Cloud QuickPass APP, enter the subsidy area from the “Old for New” entrance on the homepage, and receive online and offline subsidy coupons as needed. They can enjoy “immediate subsidy discounts” when paying, and can be stacked with bank instant discounts and installment discounts.
At present, the Provincial Department of Commerce is organizing the entry of smart home products into the database in 2026, and the commerce departments of various cities have simultaneously accelerated their participation in the recruitment of merchants, and guided supermarkets and stores to carry out Dragon Boat Festival themed exhibitions and joint profit-sharing activities.
In addition to the active participation of leading local enterprises in Fujian, dozens of nationally renowned brands such as Xiaomi, Ecovacs, Timco, Cloud Whale, Wrigley, Yuyue, and ResMed have also joined, bringing more choices to consumers.
In the next step, the Provincial Department of Commerce will collaborate with various cities and major enterprises to combine the “Fujian Tesco Five in Fujian” colorful summer consumption season arrangement, closely follow the consumption characteristics of summer students and parent-child families, and work with brand manufacturers to ensure service guarantees and publicity and promotion, so that policy dividends can benefit more families, and multiple parties will work together to continue to release consumption vitality.
