The waterproofing industry is currently experiencing a profound industry differentiation: on one side, low-cost competition on the engineering side is intensifying, and on the other side, users’ anxiety about “lack of standards, lack of service, and lack of trust” in the home scene continues to spread.
How to find new paths for high-quality growth amid industry fragmentation?
The answer given by Peng Qin is: use a complete “entrepreneur IP + digital ecology” system to open up the entire chain from traffic driving to order services, and apply Zhuobao’s materials, processes and standards that serve national and urban landmarks to home decoration scenes, providing users with a full range of high-quality services in home scenes.
In the exclusive interview, Peng Qin said that the core competitiveness of Zhuobao and Master Bao lies in opening up a complete closed loop of “from traffic driving to service delivery”. This system is mainly divided into three levels: The first is the unique traffic core. Zou Xianhua, chairman of Zhuobao, has been deeply involved in the industry for more than 30 years, and his personal IP has accumulated profound industry experience.
The foundation of trust has become the core driving force of the entire model; the second is a complete service closed loop, and the “insurance underwriting + result responsibility” waterproof service system realizes the full link from warranty to claims settlement, setting a service benchmark in the industry; the third is the continuously evolving organizational capabilities, fully embracing new media since 2023, Zhuobao has successfully transformed into a waterproof technology enterprise with an Internet core.
“Perhaps some products or tools can be imitated, but this set of trust ecosystem that has been accumulated for many years is difficult to copy.” Peng Qin said.
In Peng Qin’s view, today’s quality competition in the waterproofing industry no longer competes with paper parameters, but focuses on the “real water leakage scenes” of thousands of households.
Under the policy guidance of “good houses, good materials”, what users need is never a single waterproof material, but a complete and reliable solution that is “proof and durable”. Master Bao’s ability to win the “Influential Home Decoration and Waterproofing Brand” award just confirms the importance that the industry and users attach to “scenario-based quality”.
Master Bao’s core confidence comes from Zhuo Bao’s more than 20 years of technical accumulation in the engineering field, applying the materials, processes and standards that serve national and urban landmarks to every home waterproofing scene.
In response to the industry’s common concern about the disruption of the existing housing market, Peng Qin’s judgment hits the point: the existing maintenance market has never lacked demand, and the biggest pain point is precisely “lack of standards, lack of service, and lack of trust”, and this is the core breaking point of Master Bao.
At present, Master Bao has formed a clear operating system: with “standardized services, transparent delivery, and insurance guarantee” as the core, it creates secure solutions for users, uses the chairman’s IP as the trust portal, national agents as offline service outlets, and Master Bao’s mini program as a digital landing platform. The three parties form a complete closed loop from customer acquisition, order placement to construction and after-sales, directly solving users’ core concerns of “difficulty in finding people, confusing quotations, and no guarantees.”
“Competition in the existing market is not about low prices, but winning the long-term trust of users with quality.” Peng Qin repeatedly emphasized this core logic.
Talking about the brand positioning of Master Bao, Peng Qin introduced that Master Bao is an exclusive brand under Zhuobao Group that focuses on “home waterproofing and inventory repair”. Relying on the digital platform, national service network and insurance protection system, it is committed to providing users with one-stop waterproofing services that are “standardized, transparent and guaranteed”.
Facing the future, Master Bao’s development boundaries are not limited to waterproofing itself. The company will rely on its accumulated digitalization and product research and development capabilities to provide users with more comprehensive high-quality services in home scenarios.
From the engineering field to the home scene, from product delivery to trust delivery, the strategic path of Zhuobao and Master Bao also confirms the core logic of industry development: when the wave of low-price competition recedes, the companies that can really stay must be those companies that win long-term trust with quality.
