On June 18, eight departments including the Ministry of Commerce issued the “Implementation Opinions on Accelerating the Development of “Artificial Intelligence + Consumption”, which proposed 17 specific measures focusing on five aspects: increasing the consumption of artificial intelligence + commodities and expanding the consumption of artificial intelligence + services, aiming to promote the entry of artificial intelligence into thousands of households and thousands of stores, and better meet the people’s needs for a better life.
This “Opinion” focuses on both supply and demand, and successfully breaks through the structural blockage of “products but no market” or “demand but no supply” in the application of artificial intelligence.
In the field of commodity consumption, the “Opinions” propose to expand the supply of smart terminals and promote the transformation of consumer electronics products from functional to smart.
Actively lay out new tracks for humanoid robot consumption and accelerate the penetration of robots from industrial scenarios to consumer scenarios.
Build a product launch platform to promote new products to reach consumers.
Create a full-scenario linkage ecosystem of “people, cars and homes”, integrate AI with cutting-edge technologies such as brain-computer interface and augmented reality, and develop and launch a number of internationally leading new products.
This series of measures will bring consumers a more intelligent and convenient product experience and satisfy people’s pursuit of high-quality life.
In the field of service consumption, the “Opinions” put forward a number of pragmatic measures around the five major scenarios of home, elderly care, cultural tourism, accommodation and catering, and education.
For example, research will be carried out to incorporate smart home and service applications into the “Good House” construction guide to make home life more intelligent and comfortable; guide elderly care service agencies to use artificial intelligence technology, lay out information management, intelligent security and other technical systems, and equip intelligent nursing robots, rehabilitation robots and other products to improve the quality and efficiency of elderly care services; apply artificial intelligence technology to improve the convenience of hotel check-in services for overseas personnel and provide travelers with a better accommodation experience.
Lin Jian, deputy director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that service consumption is the core driving force for my country’s consumption growth, but insufficient high-quality supply is still the main shortcoming.
The introduction of artificial intelligence is expected to break through the bottleneck of high labor costs and low standardization in service consumption.
The wide coverage of the five major scenarios shows that AI is accelerating its penetration from consumer retail to public services and life services.
In the field of business innovation, focusing on the three key links of retail, e-commerce and logistics, the “Opinions” propose to embed technological innovation into the transformation and upgrading of the existing business system, further leverage the scenario advantages of e-commerce in artificial intelligence applications, combine smart business construction with urban renewal and the improvement of rural circulation systems, and further improve the efficiency of circulation organizations and consumption fulfillment capabilities.
In terms of promotion and environmental protection, the “Opinions” propose the construction of “artificial intelligence + consumption” clusters and AI experience centers, and require coordination with existing policies such as purchasing new digital products and replacing old ones with new ones, to promote the popularization and application of artificial intelligence technology in the consumer field.
Lin Jian, deputy director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, also said that the “Opinions” use multi-department collaboration to build a policy framework of “artificial intelligence + consumption”. In the long run, it will help open up policy channels for technological innovation and consumption upgrading, promote the growth logic of consumption from relying on external stimulation to relying on technological empowerment, and have far-reaching strategic value for building a new dual-circulation development pattern dominated by domestic demand.
