On June 18, eight departments including the Ministry of Commerce issued the “Implementation Opinions on Accelerating the Development of “Artificial Intelligence + Consumption” (hereinafter referred to as the “Opinions”). The Opinions put forward 17 specific measures in five aspects, including improving “artificial intelligence + commodity consumption” and expanding “artificial intelligence + service consumption”, aiming to work from both supply and demand sides to break through the structural blockage of “products but no market” or “demand but no supply” in the application of artificial intelligence.
In the field of commodity consumption, the “Opinions” proposed a series of forward-looking measures.
Expanding the supply of smart terminals and promoting the transformation of consumer electronics products from functional to smart will enable consumers to experience more intelligent and convenient products.
Lay out a new track for humanoid robot consumption, accelerate the penetration of robots from industrial scenarios to consumer scenarios, and bring a new consumption experience to consumers.
Build a product launch platform to promote the introduction of new products, allowing consumers to have faster access to the latest technology products.
Create a full-scenario linkage ecosystem of “people, cars, and homes” and integrate AI with cutting-edge technologies such as brain-computer interface and augmented reality to develop and launch a number of internationally leading new products to meet consumers’ needs for high-quality, high-tech products.
In the field of service consumption, the “Opinions” put forward a number of pragmatic measures around the five major scenarios of home, elderly care, cultural tourism, accommodation and catering, and education.
Research on incorporating smart home and service applications into the “Good House” construction guidelines to make home life more intelligent and comfortable.
Guide elderly care service institutions to use artificial intelligence technology, lay out information management, intelligent security and other technical systems, and equip intelligent nursing robots, rehabilitation robots and other products to improve the quality and efficiency of elderly care services.
Apply artificial intelligence technology to improve the convenience of hotel check-in services for overseas personnel and provide tourists with a better service experience.
Lin Jian, deputy director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that service consumption is the core driving force for my country’s consumption growth, but insufficient high-quality supply is still the main shortcoming.
The introduction of artificial intelligence is expected to break through the bottleneck of high labor costs and low standardization in service consumption.
The wide coverage of the five major scenarios shows that AI is accelerating its penetration from consumer retail to public services and life services.
In the field of business innovation, focusing on the three key links of retail, e-commerce and logistics, the “Opinions” propose to embed technological innovation into the transformation and upgrading of the existing business system, further leverage the scenario advantages of e-commerce in artificial intelligence applications, combine smart business construction with urban renewal and the improvement of rural circulation systems, and further improve the efficiency of circulation organizations and consumption fulfillment capabilities.
In terms of promotion and environmental protection, the “Opinions” propose the construction of “artificial intelligence + consumption” clusters and AI experience centers, and require coordination with existing policies such as purchasing new digital products and replacing old ones with new ones, to promote the popularization and application of artificial intelligence technology in the consumer field.
This series of measures will help the widespread application of artificial intelligence technology in the consumer field, promote consumption upgrading, and promote high-quality economic development.
