On June 18, eight departments including the Ministry of Commerce issued the “Implementation Opinions on Accelerating the Development of “Artificial Intelligence + Consumption” (hereinafter referred to as the “Opinions”). This “Opinions” proposed 17 specific measures focusing on five aspects, including improving “artificial intelligence + commodity consumption” and expanding “artificial intelligence + service consumption”.
Its biggest highlight is that it works from both supply and demand sides, successfully breaking through the structural blockage of “products but no market” or “demand but no supply” in the application of artificial intelligence.
In the field of commodity consumption, the “Opinions” proposed a series of forward-looking measures.
The first is to expand the supply of smart terminals and promote the transformation of consumer electronics products from functional to smart.
This means that the mobile phones, computers and other devices we use in the future will have more powerful intelligent functions, bringing users a more convenient and efficient experience.
At the same time, we will lay out a new track for humanoid robot consumption and accelerate the penetration of robots from industrial scenarios to consumer scenarios.
Imagine that in the future there may be intelligent robots in our homes to help us do housework, accompany the elderly and children, etc.
Building a product launch platform to promote new product exposure can allow consumers to have faster access to the latest technology products.
Create a full-scenario linkage ecosystem of “people, cars and homes”, integrate AI with cutting-edge technologies such as brain-computer interface and augmented reality, and develop and launch a number of internationally leading new products.
This will bring a new consumption experience to consumers and satisfy people’s pursuit of high-quality life.
In the field of service consumption, the “Opinions” put forward a number of pragmatic measures around the five major scenarios of home, elderly care, cultural tourism, accommodation and catering, and education.
For example, research will be carried out to incorporate smart home and service applications into the “good house” construction guidelines, which will make future housing more intelligent and comfortable.
Guiding elderly care service agencies to use artificial intelligence technology, lay out information management, intelligent security and other technical systems, and equip intelligent nursing robots, rehabilitation robots and other products, which can effectively improve the quality and efficiency of elderly care services and reduce the burden on nursing staff.
The application of artificial intelligence technology to improve the convenience of hotel check-in services for overseas personnel will provide strong support for the development of the tourism industry.
Lin Jian, deputy director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that service consumption is the core driving force for my country’s consumption growth, but insufficient high-quality supply is still the main shortcoming.
The introduction of artificial intelligence is expected to break through the bottleneck of high labor costs and low standardization in service consumption.
The wide coverage of the five major scenarios shows that AI is accelerating its penetration from consumer retail to public services and life services.
In the field of business innovation, focusing on the three key links of retail, e-commerce and logistics, the “Opinions” propose to embed technological innovation into the transformation and upgrading of the existing business system, further leverage the scenario advantages of e-commerce in artificial intelligence applications, combine smart business construction with urban renewal and the improvement of rural circulation systems, and further improve the efficiency of circulation organizations and consumption fulfillment capabilities.
This will help promote the intelligent transformation of business and improve the efficiency and competitiveness of business operations.
In terms of promotion and environmental protection, the “Opinions” propose the construction of “artificial intelligence + consumption” clusters and AI experience centers, and require coordination with existing policies such as purchasing new digital products and replacing old ones with new ones, to promote the popularization and application of artificial intelligence technology in the consumer field.
This will provide a good platform and environment for the promotion of artificial intelligence technology and accelerate the implementation and application of artificial intelligence in the consumer field.
