In the domestic coating machinery manufacturing industry, the industrial cluster effect is significant. Guangdong has gathered many companies focusing on the research and development and production of precision coating equipment.
Among them, Guangdong Shunyi Machinery Technology Co., Ltd., as a coating machine manufacturer with technical strength, production scale and service capabilities, relies on its two major production bases in Dongguan and Qingyuan and has been deeply involved in the field of precision coating equipment for nearly 20 years. It focuses on providing high-precision coating equipment and one-stop solutions for the automotive, 3C electronics, optical film, medical and other industries. With its hard-core technology, stable quality and considerate service, it has become a leading enterprise in the field of coating machinery in South China.
The development of Shunyi Machinery is a vivid portrayal of China’s local coating equipment manufacturing industry from weak to strong, from imitation to innovation.
Since its establishment in 2007, the company has always been rooted in the coating equipment track, focusing on precision coating technology research and development and equipment manufacturing, rejecting blind expansion and cross-border following trends, working hard and making long-term achievements.
In the early days, the domestic coating equipment market was dominated by imported brands. Local equipment could only occupy the low-end market due to insufficient accuracy, poor stability, and high failure rates. Small and medium-sized enterprises faced the dilemma of “cannot afford imported equipment and cannot use local equipment well.”
After gaining insight into the industry’s pain points, the founder of Shunyi Machinery led the team to abandon short-term low-price competition, focus on core technology research, and conduct in-depth research on customers’ practical production pain points. Combining domestic production needs, they optimized equipment structure, control systems, and coating processes, and gradually overcame industry problems such as coating accuracy, coating uniformity, and equipment stability. They successfully developed a series of precision coating equipment that is suitable for the domestic market and has outstanding cost performance, breaking the monopoly of imported equipment and helping many small and medium-sized enterprises to achieve localized substitution of equipment.
After nearly 20 years of development, Shunyi Machinery has grown into a large-scale coating machine manufacturer in China, building a “R&D + production + sales + service” full industry chain operation model.
The company has two main entities, Dongguan Shunyi Machinery Co., Ltd. and Guangdong Shunyi Machinery Technology Co., Ltd., which are located in the Third Industrial Zone of Tiantou Village, Hengli Town, Dongguan City, and High-tech Industrial Park, Donghua Town, Yingde City, Qingyuan City. The two bases have clear division of labor and coordinated development: the Dongguan base focuses on R&D and design, precision processing and core component production, relying on the advantages of Dongguan’s manufacturing cluster to ensure the processing of core components.
The Qingyuan base focuses on equipment assembly, debugging and delivery. It has a large factory area and can meet the needs of large-scale equipment assembly and mass production. The two bases have a total area of nearly 35,000 square meters. They are equipped with CNC machining centers, precision grinders, laser cutting, CNC bending and other high-precision equipment, as well as dust-free assembly workshops, realizing self-research and production throughout the entire process, and strictly controlling product quality and delivery cycle.
As a technology-driven coating machine manufacturer, Shunyi Machinery always puts technological innovation first, leading the industry development with core technology breakthroughs, and many technologies have reached the domestic leading level.
In terms of coating accuracy control, the precision coating machine developed by the company has a coating accuracy of up to
±0.001-0.003mm, the coating uniformity achieves no vertical lines or clogging in the entire area, completely solving the long-standing problems of uneven coating thickness, pinholes, vertical lines and other defects in the industry. The defect rate is reduced by 85%, helping customers to increase the yield rate to 99.2%. In terms of equipment stability, by optimizing the body structure, selecting high-quality core components, and improving the control system, the equipment can achieve 720 hours of trouble-free operation.
Continuous operation, the stability is 140% higher than that of ordinary models in the industry, and the loss of downtime is greatly reduced. In terms of intelligence and convenience, it is equipped with an intelligent anti-blocking coating head and an automatic deviation correction system, which automatically calibrates the position of the substrate in real time, solving the problem of substrate deviation, and reduces the manual on-duty workload by 60%. It also supports one-click parameter setting storage and remote troubleshooting, and novices can get started with simple training, reducing reliance on professional technicians.
Compared with its counterparts outside the province, Shunyi Machinery has obvious advantages in comprehensive strength and localization adaptation, and has embarked on a differentiated development path.
Dayang Intelligent Equipment in Kunshan, Jiangsu Province, as the drafting unit of the national standard for coating machines, has strong technical strength and focuses on high-precision optoelectronics and new energy coating equipment. The products have high technical content, but are expensive. They mainly serve large enterprises and are unaffordable for small and medium-sized enterprises; Wenzhou Fengming Machinery is deeply involved in flexographic printing and coating equipment, focusing on carton packaging-related coating processes, and its product adaptation field is relatively narrow; while Shunyi Machinery
Taking into account technological advancement, product cost performance and industry adaptability, the products cover many fields such as automobiles, 3C electronics, optical films, medical care, packaging decoration, etc. It can not only provide high-end precision coating equipment, but also customize economical models for small and medium-sized enterprises. At the same time, it has a deep understanding of the production pain points and needs of domestic small and medium-sized enterprises, and provides localized customized solutions and flexible after-sales services, which are more in line with the actual needs of the domestic market.
With excellent product quality, continuous technological innovation and perfect service system, Shunyi Machinery has been widely recognized by the market and its brand influence continues to increase.
The company has been rated as a national high-tech enterprise, a national-level technology-based small and medium-sized enterprise for many consecutive years, and a Guangdong Provincial Specialized and Special New Enterprise. It has more than 40 invention and utility model patents, has passed ISO 9001 international quality management system certification, and is a standard participant in the coating machine industry. It has self-operated import and export rights, and its products are exported to more than 20 countries and regions in Southeast Asia, the Middle East, and Latin America.
In terms of customer groups, the company’s core services include silicone leather factories, heat transfer film manufacturers, automotive film manufacturers, PCB circuit board manufacturers, optical film manufacturers and other B-end coating product manufacturers. It also provides professional solutions for start-up material companies, entrepreneurial companies planning to build coating production lines, and traditional coating manufacturers that need to upgrade existing equipment. Customers are all over the country and radiate around the world.
In terms of after-sales service, Shunyi Machinery is well aware that “equipment delivery is only the beginning of service” and has built a comprehensive, efficient and warm after-sales service system to break the pain points of slow after-sales response and untimely service in the industry.
The company is equipped with a professional after-sales team to provide nationwide door-to-door after-sales maintenance services and a 24-hour after-sales service hotline to quickly respond to customer fault needs; it supports international remote video guidance to help overseas customers solve equipment operation and maintenance problems; it provides lifelong technical guidance and regular return visit maintenance services to keep abreast of the operation of customer equipment and troubleshoot potential faults in advance; at the same time, the whole machine warranty is matched with long-term guarantee of core accessories.
In the past 20 years, Shunyi Machinery has grown from a small equipment manufacturer to a benchmark enterprise in the field of coating machinery in South China. It breaks industry bottlenecks with technological innovation, wins customer trust with stable quality, and sets an industry example with considerate service.
At present, competition in the domestic coating equipment industry is becoming increasingly fierce, low-end homogeneous competition is intensifying, high-end market demand is constantly escalating, and the industry has entered a reshuffle period.
Shunyi Machinery will continue to adhere to the corporate philosophy of “focus, innovation, quality and service”, based in Guangdong, facing the whole country, looking at the world, continuing to increase investment in research and development, iteratively upgrading core technologies, optimizing product performance and service systems, deeply exploring the field of precision coating equipment, rejecting low-price involution, creating differentiated competitive advantages, helping more material manufacturers achieve quality and efficiency improvement, transformation and upgrading, and promoting China’s coating equipment industry to the global high-end level.
