From June 9 to 11, 2026, the 2026 Cologne International Tire Show in Germany was held grandly.
As the top benchmark exhibition in the global tire industry, this event brings together leading companies from around the world.
A number of domestic tire brands, including Sailun, Linglong, Double Star, Double Money, Pulin Chengshan, and General Motors, made a concentrated appearance, using new technologies, new categories, and new strategies to comprehensively demonstrate the leapfrog upgrade of Chinese tires from “exporting products overseas” to “exporting brands and technologies overseas”, highlighting the global competitiveness of China’s intelligent manufacturing.
At the exhibition site, Sailun Group took technological innovation and green and low-carbon as its main theme, displaying a full range of tire products and cutting-edge technological achievements.
Relying on self-developed liquid gold technology, Sailun has built a full-chain green industrial system of material research and development, intelligent manufacturing, and recycling.
During the exhibition, Sailun’s all-season tires and winter tires successively passed the rigorous “AUTO BILD” test and the authoritative TÜV SÜD certification, and their comprehensive performance was internationally recognized.
The latest Brand Finance data shows that Sailun’s brand value has exceeded US$1.239 billion, a year-on-year increase of 37%, firmly ranking among the top ten global tires. Its comprehensive ESG score ranks eighth in the global industry, and its brand strength and green development levels have jumped simultaneously.
On the first day of the exhibition, Linglong Tire launched the new generation of ultra-high-performance flagship SPORT MASTER 2, which became the focus of the audience.
This product realizes a closed loop of localized “R&D, testing and production” in Europe, accurately benchmarks against high-end European standards, breaks through the industry’s pain points in one fell swoop, and solves the problem of “inability to balance motion control and wear-resistant mileage”.
The product achieves precise steering through optimized high-strength material structure, relies on wide groove design to ensure full-cycle wetland safety, and uses a new formula to greatly improve wear resistance.
At the same time, it is equipped with velvet laser sidewall technology, which has a prominent sporty texture. It covers all mainstream specifications from 16 to 22 inches and will be launched in Europe in the spring of 2027.
Relying on the high-end supporting qualifications of European factories, Linglong has obtained certification from mainstream car companies such as BMW, Volkswagen, Audi, and Ford, and has officially entered the European high-end original equipment market.
Double Star Tire focuses on the complex climate and road conditions in Europe and launches a number of scene-based main new products.
The DLD816 all-season transport tire for commercial vehicles is equipped with upgraded snow technology and a new formula. It has stronger grip and shorter braking time on rainy, snowy and ice roads, and is suitable for medium and long-distance transportation scenarios in Europe. The new summer product DSU08 for passenger vehicles has upgraded dynamic stabilization technology, taking into account quiet comfort, safe control and wear-resistant performance to meet the diversified needs of European family travel.
At the same time as the exhibition, Doublestar held a European dealer conference to deepen overseas channel cooperation and continue to enhance regional brand influence.
Coinciding with the 50th anniversary of its establishment, Prinx Chengshan launched the Prinx brand commercial vehicle tire series at the exhibition, officially entering the European commercial vehicle market.
Relying on the global intelligent manufacturing base in China, Thailand and Malaysia and the European technical center, the brand relies on core technologies such as low rolling resistance and high wear resistance, coupled with intelligent tire monitoring systems, to help European logistics fleets reduce comprehensive operating costs from the dimensions of mileage, fuel consumption, refurbishment and operation and maintenance.
The first three series of nine pattern products cover long-distance and regional mixed road conditions. In the future, the product matrix of winter tires, bus tires and other products will continue to be improved to further improve the full category layout in Europe.
Shuangqian Group, which has been deeply involved in the European market for more than 20 years, joined hands with local core partners to participate in the exhibition and displayed a full-scenario commercial and passenger tire matrix.
The Longhaul Gold Label series of commercial vehicles meets European Class A standards for low rolling resistance and low noise, and is fuel-efficient, durable and highly stable. The regional series products are wear-resistant and puncture-resistant, adaptable to complex distribution road conditions, and Hui Li’s new products have also landed in Europe for the first time.
In the field of passenger vehicles, Shuangqian has launched four new products: snow tires, new energy tires, all-terrain tires, and all-season tires, covering severe cold road conditions, new energy travel, outdoor off-roading, daily commuting and other scenarios, fully adapting to the needs of European market segments, and receiving in-depth discussions with merchants from many countries on site for cooperation.
General Motors brought the Super Eucommia Tire to its overseas debut this time, becoming a benchmark for green innovation at the exhibition.
Relying on the self-developed Eucommia gum technology for more than ten years, the wear resistance of the new product has been improved by more than 30%. The wet braking meets the EU Class A standard. It is equipped with self-repairing and silent cotton technology. It has the advantages of safety, comfort, fuel saving and environmental protection, and accurately complies with the strict European environmental protection regulations.
At the same time, a full matrix of passenger and commercial products were exhibited, adapting to scenarios such as new energy, snow, high-speed trunk lines, and all-road transportation. The new customer attendance rate at the exhibition exceeded 80%, and on-site intended orders exceeded one million US dollars. The overseas market responded enthusiastically.
At this Cologne exhibition, multiple domestic tire brands will show their strengths, from high-end performance breakthroughs and green material innovation to localization and global supporting implementation, comprehensively demonstrating the technological iteration and brand upgrade of China’s tire industry.
Domestic tires are getting rid of the low-end OEM label, deeply participating in global high-end market competition with innovation, quality, and service, and continuing to promote high-quality and sustainable development of the world tire industry.
