On January 12, 2026, the Deli Tools 2026 Dealer Conference with the theme of “Integration to Innovate and Go Far Together” was grandly held in Ninghai, Zhejiang, where Deli Group is headquartered.
The conference brought together more than 200 core dealer partners from all over the country to review the journey of struggle and draw up a new blueprint for development.
This event was not only an in-depth dialogue between Deli Tools and its partners, but also the first comprehensive strategic debut of Deli Tools Business Group (BG) after its official establishment. It marked that Deli Tools has entered a new development stage of organizational integration, strategic focus, and joint development of the future.
2026 marks the tenth year of Li Group’s strategic entry into the tool industry.
From the initial newcomer in the industry to a leading brand that is now firmly at the forefront of the market, Deli Tool has completed its remarkable transformation from “entrant” to “leader”.
At the meeting, Mr. Chen Xueqiang, CEO of Deli Group, highly affirmed the strong resilience and steady growth achieved by the tool business segment in the complex industry environment in the past year.
He particularly emphasized that the establishment of the Deli Tools Business Group is an important milestone in the group’s strategic evolution. This move marks the formal upgrade of the tools business to the fourth independent business group within the Deli Group after stationery, equipment, and collections, and its strategic position has been unprecedentedly consolidated.
The core of this organizational change lies in deep integration.
The newly established business group successfully integrated the two original tool sectors of Hangzhou and Suzhou, achieving comprehensive coordination in organizational structure, business layout and product innovation, aiming to unleash the convergence effect of “1 + 1>2”.
At present, the Deli Tools Business Group has established a clear structure covering five major product companies, three major sales companies, and an efficient integrated middle and back-end support system.
This change indicates that future resource allocation will be more precise, market operations will be more coordinated, and customer services will be clearer, thereby bringing stronger and more systematic support to dealer partners.
Facing the new normal of overcapacity and intensified competition in the industry, building core competitiveness that is difficult to replicate has become the key.
Mr. Bao Huiting, President of Deli Tools, gave an in-depth explanation of the company’s core strategy in the conference report: determined to become “the brand with the best reputation in the hardware tools industry, the best product capabilities, and the most complete category and channel coverage.”
To achieve this goal, Deli Tools will continue to make in-depth investments to forge the ultimate “product strength” and the industry’s best “service strength”.
On the product side, Deli Tools will deepen collaborative innovation with core suppliers, and through the “co-construction, co-creation, and sharing” model, focus on creating benchmark products such as resin cutting blades, utility blades, professional-grade power tools, etc. that have the ultimate quality-price ratio or technological leadership.
On the service side, the company will be guided by “long-termism” and “willingness thinking” to face and systematically solve the pain points in the entire chain from product packaging, logistics and distribution, after-sales response to order processing, truly putting the improvement of customer satisfaction first and laying a solid foundation of trust for sustainable development.
The new marketing system has injected great momentum into channel development.
Mr. Wu Zhixiang, general manager of the offline sales company of the Deli Tools Business Group, elaborated on the channel strategy for 2026. The core lies in “seeking sales from the terminal, seeking increases from the channel, and seeking profits from the market.”
The company has refined its channels into different business formats such as traditional wholesale, government and enterprise engineering, and new retail, and formulated differentiated support policies to help dealers deepen their respective areas of advantage.
Products are a powerful tool for channel expansion.
In 2026, Deli Tools will empower partners with a more powerful product lineup.
In the field of power tools, the high-end professional flagship “Red Power” series will launch dozens of blockbuster new products such as brushless rhinestones and lithium-ion high-torque wrenches, making a strong impact on the professional market; while the “Blue Power” series, which focuses on high quality and price-performance ratio, will serve as an effective supplement to professional channels and accelerate the penetration and coverage of hardware channels.
At the same time, all product categories such as hand tools, utility series, garden tools, professional accessories and consumables, and self-painting will also undergo comprehensive upgrades, forming a diversified and highly competitive product matrix, providing a rich “arsenal” for dealers to expand the market.
The conference set up a grand commendation session to pay high respect to the dealer partners who achieved outstanding results in 2025.
The award setting comprehensively covers multiple dimensions such as “E-commerce Contribution Award”, “New Channel Development Award”, “Outlet Construction Award”, “Consumables and Power Tools Category Promotion Award” and “Performance Pioneer Award”, which reflects the full recognition of effective tools for the diverse value contributions of partners.
On the occasion of the tenth anniversary of entering the tool industry, the conference also awarded exclusive commemorative medals and special gifts to 24 meritorious partners who have been together through thick and thin for ten years, thanking them for their long-term trust and persistence.
This warm ceremony is not only a reminder of past glory, but also a solemn oath to build consensus and start again hand in hand.
A sword for ten years, but the original intention has not changed.
Standing at a new starting point for the business group to set sail, the powerful tools are opening a new chapter of high-quality development with deep integration.
Just as the theme of the conference implies – “Integration to Innovate and Go Forward Together”, Deli Tools will continue to work with dealer partners across the country to delve into the market, jointly create terminal value, and move forward firmly towards the grand vision of becoming the world’s most trusted tool brand!
