Currently, the home decoration industry is accelerating its evolution towards a complete decoration model. How to establish a more efficient and stable cooperative relationship with decoration companies has become a common concern for both upstream and downstream of the industry chain.
The special meeting on home decoration channels held by Dehua Bunny showed a clear path to actively adapt to market changes and promote deep channel collaboration.
On January 21, the Dehua Rabbit Decoration Materials 2026 Business Seminar entered the third day.
On that day, a special meeting focusing on “home improvement channels” was held at Radisson Manor, Luoyang Peninsula, Deqing, Zhejiang.
The conference continued the “one day, one channel” in-depth discussion model, faced the profound changes in the transformation of the home decoration industry, and systematically discussed how material companies can establish closer and more efficient cooperative relationships with decoration company partners through capacity restructuring and role upgrading, and jointly explore new situations in the existing market.
Many business leaders and relevant persons in charge attended the meeting together with nearly 300 representatives of home improvement channel dealers and other partners across the country.
Lei Xiangbo, general manager of the home decoration operation company, pointed out in the “Home Improvement Channel Work Plan” that most decoration companies are currently transforming into full-scale decoration business. This trend has a profound impact on the role positioning of materials and parts companies.
To this end, Bunny has established a solid strategic partnership with a group of leading decoration companies through the independent operation of home decoration operating companies, and will achieve significant growth in home decoration channel performance in 2025.
Facing 2026, the company will further focus on “deep collaboration”, pool resources to expand the core decoration enterprise network, and deeply integrate products and services into the entire operation process of decoration enterprises through multiple forms such as showroom presence, promote the upgrade of the cooperation model from single product supply to systematic ecological co-construction, and jointly seize existing market opportunities.
Gui Yuliang, deputy general manager of the home decoration operation company, elaborated on the strategic direction of “refining management internally and seeking growth externally” in the “Interpretation of Home Improvement Channel Products and Operations”.
To cope with the trend of integration, it is necessary to build a “product + operation” collaborative system.
The product side will create solutions covering multiple categories of materials such as customized cabinets and wooden doors, and improve scene adaptability through design innovation; the operation side will establish a professional empowerment team, from exhibition hall planning to delivery guarantee, the system will support the operation of decoration companies, and realize the transformation from supply to empowerment.
Li Jian, deputy general manager of a home decoration operation company, pointed out in “Interpretation of Home Improvement Channel Service Models” that current cooperation with decoration companies faces multiple challenges such as complex services and financial risks, and the traditional distribution model needs to be upgraded urgently.
To this end, the company proposed a “1+N+X” system solution, which takes the brand as the core, integrates multiple categories of products, adapts to multiple service models, and strives to promote the transformation of partners from a single material supply to a one-stop comprehensive service covering design, delivery, and after-sales.
This system aims to establish a long-term and stable value community with decoration companies by building in-depth service capabilities, jointly respond to market changes, and achieve coordinated development.
Lu Mingliang, assistant to the general manager of Dehua Bunny and general manager of Supply Chain Management Co., Ltd., in the “Home Improvement Channel Supply Work Plan” focused on how the supply chain supports the strategic upgrade of the home improvement channel.
The report makes it clear that the supply chain will be extended forward to participate in the product customization and cost planning of assembly companies in advance; in the intermediate links, efforts will be made to improve the efficiency of order processing and standard execution; in the back-end of delivery, quality and cost will be strictly controlled.
Its goal is to build a flexible and efficient supply system, and ensure the close linkage between front-end sales and back-end delivery by developing specialized products and strengthening quality control, thus providing a solid guarantee for the long-term cooperation between the company and decoration companies.
In the communication session in the afternoon, representatives of participating dealers and service providers shared their experience based on front-line practice and focused on the specific challenges and implementation experience in channel development for decoration companies.
The discussion centered on practical issues such as how to choose a matching cooperation model, build a professional service team, optimize project profit structure, and manage contract performance risks.
It is generally recognized that transforming into a comprehensive service provider is the key to grasping the trend of decoration. It is necessary to continuously improve core capabilities such as design delivery, resource integration and capital risk control with the company’s systematic empowerment, so as to establish a sustainable win-win relationship with decoration companies.
Zhao Jianfeng, general manager of the decorative materials sales company, concluded: Facing changes in consumer trends and restructuring of market flows, Bunny has established the decoration enterprise channel as the strategic core and second growth curve.
He stressed that cooperation needs to be guided by value reshaping and achieve an upgrade from product supply to ecological synergy through brand empowerment, product integration and professional team building.
The company has deployed an all-round support system to empower dealers to be involved in the market and provide in-depth services, join hands with decoration companies to explore new markets, and firmly promote channel attack and industry collaboration.
Finally, General Manager Lu Lihua concluded by emphasizing that the home improvement channel is an important strategic channel for the company and must be invested and developed unswervingly.
He asked all personnel to unify their thinking, clarify their goals, and actively embrace the decoration enterprise market with a flexible and diverse cooperation model.
The company has integrated resources to establish a specialized operating agency, and will focus on long-term layout and provide full support in terms of brand, supply chain and policies.
He called on dealers and the company to work together to expand cooperation, increase business scale, firmly seize market share, and seize new opportunities for industry development.
This special meeting on home decoration channels, through systematic strategic planning and pragmatic path discussions, not only drew a clear blueprint for Bunny’s channel attack in 2026, but also provided a practical model with reference value for the industry on how to collaborate in innovation through the industrial chain and jointly expand the existing market.
