In early autumn, Dazu District is still experiencing hot and scorching weather.
The reporter walked into the Longshui Park of Dazu High-tech Zone and saw that June, July and August are generally the off-season for hardware companies. However, some hardware companies are uncharacteristically opposite and are still working overtime to catch up on orders.
Because of the large number of orders, these companies have full production momentum, turning the traditional “off season” into a “peak season” for production.
The electricity bills paid by Xifu Tool Manufacturing Company in Dazu District increased significantly in June and July, which was due to the surge in orders received by the company.
“Compared with the same period last year, sales have more than doubled, that is, doubled. In the past two months, our company’s workers have been working overtime to catch up on orders.” Company manager He Mingming said.
Why did the company’s orders increase significantly?
The most direct reason is the eye-catching benefit brought by the “three awards in one day”: On May 31 this year, Xi Madam Tool Company won three honors in one day: Knife Forging Master, Chongqing Time-honored Brand, and Dazu District Intangible Cultural Heritage.
Suddenly having three golden brands, Mrs. Xi’s reputation in the market has rapidly increased, and some originally hesitant buyers have also changed their attitudes and become proactive.
“A Shanxi customer immediately decided to place an order after seeing the news that our company had won the award. We ourselves felt a little flattered.” He Mingming introduced.
The underlying reason is that the transformation and upgrading of Dazu Hardware industry has shown benefits. The brand appeal of “Millennium Dragon Water Knife” continues to increase. More consumers trust Dazu Hardware products and are willing to pay for Dazu Hardware.
In recent years, under the strong leadership of the Dazu District Committee and District Government, and with the joint efforts of relevant departments at the district level, Dazu hardware companies have gradually abandoned the concept of “small wealth means security”, and have been transforming and upgrading, purchasing advanced production equipment, and combining Chongqing Municipal Intangible Cultural Heritage Longshui small hardware forging techniques with modern mechanical roll forging techniques. Not only has the product quality been more stable, the production cost of a single product has been significantly reduced, but the production efficiency has also been greatly improved.
“In the past, a small business could produce forty or fifty kitchen knives a day. Now with mechanical roll forging, it is easy to produce thousands of kitchen knives a day.” said the person in charge of the Hardware Industry Section of Dazu District Economic and Information Committee.
At the same time, after the introduction of modern process design, the kitchen knives, scissors and other products produced by Dazu Hardware Company have gained hard-core competitiveness and have made a leap from the inside to the outside: from the appearance point of view, they have become beautiful, fashionable, and lightweight; the internal quality has also been improved, becoming sharper, easier to sharpen, and more durable.
How good the quality of Dazu Hardware is is not up to you. It has to be compared with leading products from other domestic hardware producing areas and evaluated by peers.
Dazu District Economic and Information Commission, Dazu Hardware Chamber of Commerce and other units actively organize Dazu hardware companies to participate in industry competitions, and many have achieved extraordinary results.
At the second “Knife King” competition in Jiahe County, Hunan Province, organized by the China Forging Association on May 31 this year, dozens of nationally renowned tool company representatives or representative skill inheritors from Hunan, Guangdong, Guangxi, Yunnan, Chongqing and other places competed on the same stage to compete on the quality of the knives they produced.
Dazu Hardware Company, which has accumulated a lot of experience, became famous in one fell swoop: Feitian Knives and Scissors won the title of “Knife King”, and Xi Madam Knives won the title of “Knife Forging Master”.
Awarded two honors by the China Forging Association, this is a vivid interpretation of the advertising slogan “Thousand-year-old dragon water knife, only longing can’t break it”.
At almost the same time, the number of Dazu hardware brands that have been awarded the “Chongqing Time-honored Brand” also increased to 7.
At this point, Dazu Hardware, which comes from one of the three large and small hardware production bases, has gained real persuasiveness in the industry and the market.
“A big river has water and a small river is full.” As the overall popularity and reputation of Dazu hardware products have increased year by year, consumers have searched for Dazu hardware on the Internet. Dazu hardware companies have generally received a significant increase in attention, and the number of orders has naturally increased.
According to the relevant person in charge of the District Economic and Information Committee, a gratifying trend is that this summer, several Dazu hardware companies have emerged that have turned the off-season into the peak season.
Recently, another good news has come. After Dazu hardware products such as Mingyou Steel Tools, Runbao Tools, Feitian Knives and Scissors are exported to Southeast Asia, Russia, Africa, Europe and other places, Xifufu Tool Manufacturing Company is also in close contact with foreign dealers, and the customized knives produced will be exported to Southeast Asia.
By then, Dazu Hardware Export Enterprise will have another member.
