Datong Northern Machinery Group is a large supplier of coal machinery engineering machinery and equipment such as China National Heavy Duty Truck and China Coal Group. The group’s leading industries are coal mining equipment, washing equipment, auto parts, and engineering machinery.
After years of hard work and unremitting efforts, it has gradually developed into a large-scale joint-stock enterprise with independent innovation capabilities and R&D capabilities.

In order to survive and develop the group company and adapt to the increasingly fierce market competition, Chairman Cao Dong expressed his hope to introduce the amoeba business model to promote the company’s survival and development.
Mr. Xie of Jinghua Consulting and his team settled in the company to introduce amoeba to the company.
The project team not only formulated a detailed implementation plan for the enterprise, but Mr. Xie also led the students to practice and deepen the employees’ practice of amoeba.
After the introduction of the Amoeba business model, the effective and scientific construction of a mechanism for equalizing responsibilities and rights fully mobilized the enthusiasm of employees and stimulated their potential, while also improving the company’s operating efficiency.
Dr. Cao once said at the launch meeting: “The management teams of the two companies must have firm determination, strong will, and the courage of a strong man to break his wrist and sink the boat. Grasping the iron will leave a mark, stepping on the stone will leave a mark, and continue to work hard for a long time.
The practical courage and tenacity and spirit of not letting go of Qingshan will grasp the Amoeba business model to the end and never give up halfway!
“I am very happy that after nearly a year of implementation, it has lived up to Chairman Cao’s expectations and achieved obvious benefits!

After the introduction of amoeba, the group company’s sales increased by 42.19% year-on-year in the first half of the year, and the marginal profit margin increased by 1.91% year-on-year.
This remarkable growth result fully proves the successful application of the amoeba business model in this enterprise.
From an enterprise perspective, the Amoeba business model allows each employee to clarify his or her responsibilities and goals, just like the leader of a small team, and actively contribute to the development of the enterprise.
This model not only improves employees’ work efficiency, but also enhances their sense of belonging and responsibility.
For the market, the successful experience of Datong Northern Machinery Group also provides reference for other companies.
In the current fiercely competitive market environment, companies need to continue to innovate and change, and introduce advanced management models in order to gain a foothold in the market.
Jinghua looks forward to the group company continuing to deepen its study of the Amoeba business philosophy, and the entire company to work together to create a better future.
It is believed that with the continuous promotion of the Amoeba business model, Datong Northern Machinery Group will achieve more brilliant achievements in the future and make greater contributions to the development of China’s machinery manufacturing industry.