On April 1, 2026, the field of cross-border e-commerce ushered in major good news. The General Administration of Customs announced that starting from today, it will promote the cross-customs area return model of cross-border e-commerce retail export goods in customs nationwide.
This initiative aims to further promote cross-border e-commerce exports and inject new vitality into the development of the industry.
The cross-customs return of cross-border e-commerce retail export goods (customs supervision code: 9610) refers to a supervision model in which cross-border e-commerce companies no longer have to return the goods to the original export customs when the goods are returned overseas. Instead, they can flexibly choose any customs port nationwide to handle the return and entry procedures.
Previously, the General Administration of Customs issued the “Announcement on Further Promoting the Development of Cross-Border E-commerce Exports” in 2024. In Beijing, Tianjin, Dalian, etc. 20
A customs office directly under the Central Government has launched a pilot project on a cross-customs area return supervision model for cross-border e-commerce retail exports.
After more than a year of piloting, the model is now ready for nationwide promotion.
According to the requirements of this announcement, returns across customs areas are only applicable to cross-border e-commerce retail export goods, which is the “9610 model”, and returned goods are only allowed to be returned to customs supervision workplaces or sites that carry out cross-border e-commerce retail export business.
As a new format of international trade, cross-border e-commerce has developed rapidly in recent years and has become an important engine for the growth of my country’s foreign trade.
However, with the rapid development of cross-border e-commerce, the problem of cross-border returns has always been a pain point and difficulty that plagues the development of the industry.
Song Xiangqing, vice president of the China Society of Business Economics, said that for enterprises, the cross-customs return model breaks the restriction of “return to the original export customs area”. Enterprises can independently choose any customs port across the country to handle returns, significantly reduce reverse logistics costs, shorten the return cycle, revitalize overseas inventory, accelerate capital turnover, solve the pain points of “difficulty in returns, high costs, and long cycles” that have long plagued the industry, and can significantly improve operational efficiency and international competitiveness.
Chen Jianwei, a professor at the National Institute for Opening-up at the University of International Business and Economics, believes that for consumers, the simplified after-sales return path shortens the waiting period and helps improve the sense of security and satisfaction of overseas online shopping.
This policy achieves structural optimization of costs and experience at both ends of supply and demand by opening up the reverse logistics bottleneck of the “last mile” of cross-border exports.
It is worth mentioning that in February this year, the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation jointly issued the “Announcement on Preferential Tax Policies for Returned Goods Exported by Cross-Border E-Commerce”, which clarified that between January 1, 2026 and December 31, 2027, due to unsalable or returned goods in 6
Cross-border e-commerce export commodities (excluding food) that are returned to China in their original condition within one month are exempt from import duties, import-link value-added tax, and consumption tax, and the export duties collected can be refunded.
Combined with the national customs’ measures to promote the return of cross-border e-commerce retail export goods across customs zones this time, a synergistic and superimposed effect of policies will be formed to jointly reduce costs and increase efficiency for cross-border e-commerce companies.
In Chen Jianwei’s view, the combined force of multiple policies not only directly reduces the financial burden of enterprises, but also deeply reconstructs the risk compensation mechanism of cross-border e-commerce.
In terms of cost control, the preferential tax policy on export returns can effectively offset the additional taxes and fees incurred by returns and exchanges, allowing companies to dare to seize the market by expanding SKUs (minimum stock keeping units).
In terms of industrial ecology, policy synergy helps companies establish a global after-sales guarantee system and enhances the credibility of Chinese cross-border brands in international competition.
Through this low-cost, high-efficiency closed-loop design of returns, relevant policies are driving cross-border e-commerce to shift from scale growth to a high-quality brand development model.
