The field of cross-border e-commerce has been turbulent recently, with many new developments in platforms and policies affecting the development of the entire industry.
The following are the details of cross-border e-commerce this week.
In terms of platform trends, Amazon has made frequent moves.
Since June 29, Amazon has required self-delivery sellers to accurately set processing times. If the goods are delivered too quickly, they will be forced to take over the processing time. However, this move has triggered protests from sellers.
At the same time, Amazon has launched Prime membership service in South Africa to expand the African market; it has launched an “a few-hour delivery” service in Mexico, covering three cities including Mexico City. It also plans to invest more than 10 billion euros to upgrade European distribution centers to improve order fulfillment efficiency and warehousing automation levels.
TikTok also has new actions.
TikTok Shop in Southeast Asia strictly prohibits live broadcast of “blind box” card removal to maintain transaction transparency and avoid gambling risks; in the United States, the performance assessment has been adjusted and a new channel for missing complaints has been added.
Temu drastically reduced its US advertising budget and shifted its strategy to refined operations.
AliExpress upgraded its “Brand+” brand overseas plan during the overseas 618 period and established a matrix of top 100 overseas internet celebrities to bring goods to Chinese brands through live broadcasts.
Shopee’s charging project in the Vietnamese market has been delayed due to regulatory resistance.
SHEIN restricts self-delivery by semi-managed and self-operated merchants in the United States, and only supports the use of platform cooperative logistics for delivery.
eBay plans to launch a unified delivery model on the platform, causing concerns among sellers.
Best Buy transformed its retail media and AI business, Otto Group’s revenue dropped slightly but profits doubled, Walmart’s drone deliveries exceeded one million times, and Dewu launched a “business-to-business” investment model in Russia.
In the business circle, Lingzhi Wujie completed Pre-A+ round of financing to accelerate the scale of the visual hardware business and the expansion of global channels.
In terms of overseas marketing, Vietnam has strictly controlled absolute advertising terms since July 6, and violators will be fined up to NT$5,400.
In terms of cross-border logistics, the three major international carriers called on the EU to suspend the full implementation of the small package tariff policy.
In terms of policies and data, the United States plans to impose additional tariffs on 60 economies including China, the European Union will implement new rules on online shopping refunds, Russia activates the SPOT system to collect import deposits in stages, Vietnam is designated as a priority subject of the US 301 investigation, and transit furniture exports are subject to strict inspections.
These new developments reflect that the cross-border e-commerce industry is developing towards improved contract performance and full-link compliance.
Competition between platforms has shifted from traffic to fulfillment experience, and global regulation has become increasingly strict.
For practitioners, they need to understand and adapt to these changes in a timely manner, make compliance adjustments in advance, seize emerging market opportunities, and improve their competitiveness to cope with the changing market environment.
