In the past week, many important events have occurred in the cross-border e-commerce field, involving platform trends, cross-border logistics, industry policies and data, and other aspects.
In terms of platform trends, various platforms are constantly moving.
Amazon completed its acquisition of robotics company Rivr, aiming to promote logistics automation with the goal of fully automating 75% of its operational processes.
Amazon also released four major support plans for new sellers in 2026, focusing on global operations, cost control, AI tools and local support.
The “Shop Direct” shopping function has been upgraded to support third-party product entry and increase product exposure.
At the same time, 1-hour and 3-hour ultra-fast delivery services have been launched in the United States, covering many cities and a wide range of categories.
However, Amazon’s new European EPR regulations will be enforced on April 1, and compliance costs will increase.
TikTok
Shop’s GMV in the US area will increase by nearly 80% year-on-year in 2025, and the number of stores with annual sales of tens of millions of dollars will increase by more than 70%, and many users will discover new products and brands through the platform.
However, TikTok Shop Vietnam has strengthened its control over mobile phone product pricing and product listing information.
In addition, the number of French sellers in TikTok Shop reached 33,000, and the single-day GMV of Southeast Asia’s 3.3 Big Sale increased by 104% year-on-year.
AliExpress implements the “brand + technology” strategy in the Polish market, bids farewell to low-price orientation, and joins the YouTube Shopping Alliance, allowing Korean creators to directly link to products.
Pinduoduo Temu added 14 million new European users in the first half of the year, with Spain and Italy leading the growth rate. It also launched the “extremely fast volume starting” function.
Shopee Malaysia has adjusted its performance assessment standards and increased its official overseas warehouse commission rates.
SHEIN has accelerated its expansion in Germany, with more than 600 local retailers settling in, and its Mexico station has lowered the entry threshold.
In terms of cross-border logistics, the freight rate of the US-Israel route has increased significantly, and FedEx has imposed a surcharge of US$1.5 per pound on Israel.
In response to shipping risks in the Strait of Hormuz, many countries in the Middle East have accelerated the construction of land routes and intermodal transport to replace logistics channels.
In terms of industry policies and data, Vietnam plans to introduce new regulations on electronic invoices, and specific e-commerce sellers will be exempted from invoicing.
The UK requires platforms such as Meta and TikTok to strengthen age verification, otherwise they will face heavy fines.
The U.S. Customs launched the largest tariff refund program in history, involving a total tax refund of US$166 billion.
There are also new developments on other platforms. JD.com’s European online shopping platform Joybuy is officially launched, focusing on fast delivery and branded products.
Walmart terminated its cooperation with ChatGPT on the “instant checkout” function, eBay Live accelerated the opening of the live broadcast shopping function, fashion e-commerce Zozotown accessed the “Apps in ChatGPT” function, and Meikeduo Uruguay station was officially opened.
To sum up, the cross-border e-commerce industry is full of opportunities and challenges. All platforms and enterprises need to pay close attention to market dynamics and policy changes, and adjust strategies in a timely manner to adapt to development needs.
