In the past week, many important events have occurred in the field of cross-border e-commerce, and the new developments and industry trends of each platform are worthy of attention.
In terms of platform trends, Amazon has made frequent moves.
The European station has launched a number of favorable measures. The “2026 New Seller Entry Gift Package” has been upgraded to a maximum of US$150,000, and the “Heavy and Bulky Goods Distribution Plan” has also been launched to help sellers expand their presence in the European market.
Amazon has reached a new distribution agreement with USPS, retaining 80% of the business share and delivering more than 1 billion items annually, ensuring delivery capabilities in remote areas.
At the same time, Amazon has released a new pricing policy. The underlined price and long-term discount will no longer be valid, which will have an impact on sellers’ pricing strategies.
In addition, Amazon is building a large logistics center in Brazil, which is expected to be put into operation by the end of 2026, which will enhance local competitiveness and intensify competition with other e-commerce platforms in the Brazilian market.
TikTok Shop also has important upgrades.
The “One Merchant Sells Globally” project has added the functions of “global distribution of content” and “one-click product distribution across stores”, which improves the efficiency of multi-store operations.
TikTok Shop’s user penetration rate in the United States has reached 41%, and it is rapidly transforming from a social platform to a mainstream retail channel in the United States.
The beauty brand Too Faced was launched in TikTok Shop Brazil for the first time and achieved outstanding results.
In addition, TikTok plans to apply for a financial license in Brazil to provide payment and credit services.
There are also new actions on other platforms.
Walmart has launched a self-service marketing tool that allows sellers to directly cooperate with Internet celebrities; Russian e-commerce giant Wildberries plans to enter the Ethiopian market; German e-commerce giant OTTO is betting on AI shopping assistants to respond to low-price competition with intelligent experience; Shopify opens native B2B functions to all merchants, increasing merchants’ self-service order volume and repurchase rate.
In the business circle, Anker Innovation’s 2025 annual report showed that revenue exceeded 30 billion for the first time, but the growth rate slowed down, but the cash flow quickly “recovered.”
In terms of cross-border logistics, the USPS will impose an 8% fuel surcharge on packages to cope with the increase in fuel and transportation costs.
In terms of industry policies and data, Thailand Customs has abolished the tax-free threshold below 1,500 baht and imposed a comprehensive tax on imported small packages to protect local companies; the General Administration of Customs has implemented a policy that cross-border export returns can be processed across customs areas since April 1 to reduce reverse logistics costs.
New initiatives by these platforms and changes in industry policies have brought new opportunities and challenges to cross-border e-commerce sellers.
Sellers need to keep abreast of these developments and adjust their business strategies to adapt to market changes.
At the same time, these changes also reflect the trend of the cross-border e-commerce industry developing toward intelligence and globalization. In the future, the cross-border e-commerce market will become more diversified and more competitive.
