Recently, the field of cross-border e-commerce has shown many new developments and development trends.
Major platforms have launched new features and major promotions, and industry policies have also undergone new changes. At the same time, market data reflects the development vitality of the industry.
In terms of platform trends, Amazon is constantly making moves.
Its AI shopping assistant Alexa has launched an AI customized product function. American users can create customized products through Alexa for Shopping, such as T-shirts, sweatshirts and water bottles, and more categories will be added in the future.
Consumers only need to describe their ideas, and the system will generate a design. After confirming the purchase, Amazon will complete production and delivery through the Merch on Demand service.
In addition, Amazon will invest more than 1 billion pounds in Northamptonshire, England, to expand its London headquarters campus and create more than 4,000 jobs. This is part of its 40 billion pound investment plan in the UK.
Amazon Supply Chain Services also opens less-than-truckload transportation services to third-party warehouses, complementing vehicle transportation.
The “Add-on-Purchase” function has been launched in the European market. Prime members can purchase additional products with one click when the order has not been shipped. There is no need to re-check out and pay additional shipping costs. It is expected to be launched in Germany, the United Kingdom and other countries, which can increase the delivery loading rate and the average order amount on the platform.
TikTok Shop’s fully managed business is developing rapidly.
Business in the U.S. has doubled year-on-year, covering 16 countries around the world, and has recently opened applications for merchants from 8 countries.
During the Mexican Hot Sale, the fully managed GMV increased 14 times year-on-year, and summer products, sports event-themed products, etc. performed well.
However, TikTok Shop US has updated its content quality policy, prohibiting AI dubbing and static live broadcasting, and violations will face penalties.
Its mid-year promotion started on June 18. It launched live auctions for the first time and set up an exclusive auction day. The average GMV of the auction live broadcast room was four times that of ordinary live broadcasts.
Alibaba’s AliExpress has launched official local delivery services in five countries including the United States and Poland, and the scale of European local delivery orders has exceeded cross-border direct delivery.
After accessing this service, the fulfillment time limit is shortened, logistics pricing is reduced, and merchants also enjoy rights such as penalty exemptions and priority in winning bids for events.
Pinduoduo Temu’s investment flow in the United States has dropped sharply, but monthly activity data is still growing steadily.
Analysts believe that this is related to the adjustment of U.S. tariff policies and the termination of “small tax exemption” rules. The increase in fulfillment costs has led to budget contraction.
Shopee has launched the recruitment of official service providers, covering first-leg logistics, overseas warehouses and other fields, aiming to provide sellers with more systematic support.
SHEIN opens a new logistics center in Dublin, Ireland, to enhance distribution and service capabilities in the European market.
JD.com Joybuy plans to introduce third-party sellers in Europe and transform into a hybrid platform model.
eBay launches a global brand marketing campaign to promote the “live shopping” business.
Dewu launched a “local-to-local” business model in Russia, opening up local sellers to settle in.
Walmart membership service Walmart+ is launched on a pilot basis in Canada, and its June sales are ahead of schedule to compete with Amazon Prime Day.
In the business community, DJI accused Shadowstone’s new Luna gimbal camera of infringing on many of its core patents. Shadowstone countersued and filed a request for invalidation of related patents of the same family with the China State Intellectual Property Office.
Pinterest supports Amazon store links to directly connect creators to bring goods, strengthening its “shopping destination” positioning.
In terms of cross-border logistics, Cainiao launched a special line for light and small items in the United States to open up the contract fulfillment links in the United States, Canada and Mexico, and provide cross-border merchants with more reliable North American contract fulfillment support.
In terms of industry policies and data, the first digital human advertising bill in New York State in the United States has come into effect. Merchants who do not mark AI-generated reminders will be fined.
Data analysis shows that the number of visits to mainstream e-commerce companies in Southeast Asia increased slightly in May, with Shopee Indonesia leading the way.
In the first five months, my country added 80 new international freight routes, with cross-border e-commerce and high-end manufacturing supply taking the lead.
