In the past week, many important events have occurred in the field of cross-border e-commerce, bringing new development opportunities and challenges to the industry.
In terms of platform trends, Amazon is constantly making moves.
It updated the customer service rules for sellers’ self-delivered orders, standardized the use of “refund only”, and reduced sellers’ refund losses; it opened its self-developed AI shopping technology to third-party retail companies and continued the internal technology external service model; it increased the exposure of qualified new products and boosted early sales; at the same time, it shut down Singapore’s local logistics and third-party seller business, switched to a cross-border commodity import model, and increased the processing time requirements for sellers’ self-delivered goods.
TikTok has performed well in Brazil, with 134 million monthly active users, and will contribute significantly to Brazil’s GDP in 2025.
TikTok Shop’s live broadcast auction in the US has huge potential, with the average hourly GMV being 4 times that of ordinary live broadcasts.
The European market is also experiencing expansion. In June, it opened eight new national sites and launched the “TikTok Real” anti-counterfeiting plan to strengthen intellectual property protection.
Alibaba’s platforms have also taken important measures.
Alibaba International Station’s AI tool Accio Work has landed in South Korea and launched a startup competition.
The GMV of AliExpress’s U.S. site increased by more than 50% in May. It has fully invested in the U.S., South Korea, and Latin American markets. It has cooperated with the Brazilian Postal Service to accelerate the construction of the local logistics network. The Brand+ brand plans to open the Korean site overseas, with a significant increase in investment and commission incentives.
The number of Pinduoduo Temu users in Australia has exceeded 4.7 million, and the number of users continues to grow.
Shopee is building the largest customized distribution center in southern Brazil, and its local store in Singapore has lowered the free shipping threshold.
Other platforms such as Walmart launched 30-minute delivery services in 33 markets in the United States, Etsy reopened channels for Chinese sellers, eBay increased support for refurbished products, and ASOS launched interactive video AI shopping guides on ChatGPT.
In terms of investment and financing, Chuangxiang 3D landed on the main board of the Hong Kong Stock Exchange and became the first consumer-grade 3D printing stock. 3D printing company Heige Technology completed a Series C financing of over 300 million yuan and will release new products. B2B buy now, pay later platform Capchase completed a financing of US$200 million, and North American e-commerce logistics company Stord completed a financing of US$250 million.
In the field of cross-border logistics, DHL e-commerce signed a multi-year exclusive agreement worth tens of billions of dollars with USPS to strengthen last-mile delivery in the United States.
These developments reflect the vigorous development and continuous innovation of the cross-border e-commerce industry.
The platform’s policy adjustments and new business expansion have provided sellers with more opportunities, such as TikTok Shop’s live auction and new site opening, AliExpress’s brand overseas plan, etc.
At the same time, the application of technology is also deepening, and AI shopping technology, AI tools, etc. have brought new changes to the industry.
For sellers, it is necessary to keep abreast of these developments, seize opportunities, and respond to challenges in order to achieve better development in the cross-border e-commerce market.
For service providers, it is necessary to provide better services according to the needs of sellers, such as logistics, compliance and other aspects of support.
For industrial research, these new trends also provide rich materials for an in-depth understanding of industry development trends.
