In the past week, many important events have occurred in the field of cross-border e-commerce.
In terms of platform trends, Amazon announced that it will invest more than 250 million euros to build a new ultra-large distribution center in Ensisime, Haute-Rhine Province, France. It is expected to be put into operation by the end of 2027. The center will introduce the latest robotic technology.
Amazon’s Global Smart Hub (GWD) Shenzhen first warehouse has officially opened, empowering sellers to expand their global presence at lower costs and with higher efficiency. Storage costs can be reduced by up to 45%, and the fulfillment time for cross-border distribution to FBA warehouses can be shortened by up to 7 days.
TikTok continues to launch innovative advertising products, strengthen high-end advertising formats such as Logo Takeover, TopView and Prime Time, and promote the integrated transformation of “content + transaction”.
TikTok Shop has launched a cross-border POP merchant center APP, covering important markets such as the United States and the European Union, and plans to expand to the Japanese market.
TikTok Shop is also preparing to launch in the Polish, Dutch, and Belgian markets. The spring promotion in the United States has concluded. The overall GMV of cross-border POP has increased by more than 2.2 times year-on-year. Ramadan sales in Malaysia have increased by more than 130% year-on-year.
Alibaba International Station launched trade assurance services in Indonesia to provide local B2B merchants with full-process managed cross-border transaction payment protection.
Accio Work has been connected to the Alibaba International Station Business Assistant. This function is still in the gray test stage and is expected to be fully launched in mid-to-late April.
Alibaba’s AliExpress has increased the number of brands with annual sales of tens of millions of dollars by 64%, and will help 2,000 brands double their growth.
Shopify launched the “AI Toolkit”, allowing mainstream AI tools to be connected to the ecosystem, and merchants can operate their stores through natural language instructions.
Products in Shopee’s local store in the Philippines must be fully labeled with warranty information. Malaysia has launched a “co-payment coupon” program, and local stores in Vietnam will issue tax deduction vouchers for 2025. If a Philippine store is inactive, it will automatically switch to vacation mode.
On other platforms, DHgate launched the 2026 World Cup full-cycle promotion and dual investment activities.
South Korean e-commerce Gmarket’s total merchandise transaction volume increased by 12% year-on-year in March.
Ozon launches construction of large-scale fulfillment center in New Moscow.
Jumia expands its logistics network in northern Nigeria to expand into the inland market.
Xiaohongshu’s overseas e-commerce business redshop will be launched in June. In the first phase, 50 seed merchants will be invited, focusing on categories such as intangible cultural heritage handicrafts.
In terms of investment and financing, the AI cute pet brand ropet completed over 10 million US dollars in Series A financing, with 70% of sales coming from overseas.
In terms of overseas marketing, eBay cooperates with Meta to test affiliate marketing programs.
In terms of cross-border logistics, Russian Post signed an agreement with China Post to enhance cross-border mail delivery capabilities.
In terms of industry policies and data, Adobe’s report shows that the conversion rate of AI traffic is 42% higher than that of non-AI, and 66% of consumers trust AI tools to increase purchasing confidence.
The Portuguese online shopping report shows that price is the core consideration, and e-commerce platforms have become the main channel.
Data from the General Administration of Customs shows that my country’s cross-border e-commerce exports reached 473.55 billion yuan in the first quarter.
A Momentum Ventures report points out that the GMV of Southeast Asian e-commerce will exceed one trillion by 2025.
The United States will launch an automated tariff refund system on April 20, but government appeals bring uncertainty.
Indonesia plans to impose a 0.5% income tax on e-commerce sellers, and platforms such as Shopee will withhold and pay it.
