In today’s economic wave of globalization, cross-border e-commerce has become an important way for enterprises to expand overseas markets.
Liaocheng High-tech Zone keenly captures the development opportunities of the digital economy, focuses on new cross-border e-commerce models, and actively injects new momentum into enterprises’ “going global”.
At 2:30 pm on June 13, under the guidance of Jiuzhou Street, Liaocheng High-tech Zone, and jointly sponsored by Liaocheng High-tech Talent Development Group Co., Ltd. and Liaocheng Cross-border E-commerce Industrial Park, the first OZON cross-border e-commerce practical training class in the High-tech Zone was successfully launched in Liaocheng High-tech Human Resources Industrial Park.
The event attracted nearly 200 people from the city’s own factory entrepreneurs, cross-border e-commerce practitioners, traditional e-commerce transformation practitioners, and individual entrepreneurs.
Wang Huanxia, who is an individual entrepreneur, said excitedly after listening to the training class: “In the public welfare cross-border e-commerce training I participated in today, the teacher gave detailed explanations on key contents such as platform operation, refined product selection, product launch optimization, cross-border logistics, and cost control. He also analyzed common misunderstandings of novices, operational pitfalls and other problems based on real cases. The content was more practical and easy to understand, and it allowed me to understand the development trends and operating models of the cross-border e-commerce industry.
I have a new understanding of the business model and entrepreneurial path, and I have gained a lot.
Next, I will use the knowledge I have learned to put it into practice, seize the development opportunities of digital foreign trade, and further expand the development space with the help of new business formats and new channels.”
The training instructors will teach the entire process of OZON platform operation, covering seven core areas such as the basics of novice entry, refined product selection system, advanced advertising methods, risk control and complaint system, and advanced profit operation.
From account registration and establishment, blue ocean category screening, Russian title optimization, logistics channel selection, advertising techniques, to data review and payment settlement, the model of “theoretical explanation + case analysis + practical guidance” is used to conduct systematic teaching and practice, helping practitioners in traditional industries to transform and implement faster.
This training is mainly for the Russian mainstream e-commerce platform OZON to carry out special training. It is full of practical information and highly practical. It has clarified ideas and provided more solutions for enterprises and practitioners to plan their cross-border e-commerce business in Russia.
At the same time, it also provides free store opening, free logistics and warehouse binding and other supporting services to effectively ensure the effectiveness of training and help the cross-border e-commerce industry become stronger and bigger.
Lin Shuai, a cross-border e-commerce practitioner in Liaocheng High-tech Zone, told reporters that in the past five years, he has mainly been engaged in OZON and WB in Russia, Takealot in South Africa and TK in Europe.
“Our main categories include maternal and infant categories and auto parts categories. Today I participated in a cross-border e-commerce public welfare training course organized by Liaocheng High-tech Zone. It was of great help to me, mainly in the following two points. The first point is that the logistics warehouse system has greatly improved our delivery time and shortened our payment cycle; the second point has broadened our product selection ideas and provided us with better products and supply chains.”
In recent years, Chat
With the Liaocheng Cross-border E-commerce Industrial Park as the core carrier, the Chengcheng High-tech Zone has gradually built a “one device and four rings” foreign trade digital ecosystem. It has introduced a number of bonus policies in terms of financial subsidies, office warehousing, and financial support. By building platforms, introducing resources, and strengthening training, it cultivates high-quality cross-border e-commerce talents, provides full-chain services for enterprises going overseas, promotes the high-quality development of the cross-border e-commerce industry, and effectively promotes the improvement of the quality and efficiency of regional foreign trade.
Lang Huipeng, a staff member of Liaocheng High-tech Talent Development Group Co., Ltd., said that in order to help the high-quality development of the export-oriented economy and activate new momentum for local enterprises to go overseas, they teamed up with the Liaocheng Cross-border E-commerce Industrial Park to organize this cross-border e-commerce practical training for public welfare.
With empowerment, talent cultivation, and industrial assistance as the core, we will build a professional cross-border e-commerce learning platform for Liaocheng enterprises and entrepreneurs, and strive to solve the pain points of local enterprises’ difficulty in foreign trade transformation, lack of cross-border talents, and high barriers to going overseas, and help more local Liaocheng enterprises go abroad and make money overseas.
Next, they will continue to leverage the advantages of the state-owned enterprise platform, deepen the cultivation of skilled talents, carry out various practical trainings on a regular basis, and continue to improve the local cross-border e-commerce talent incubation ecosystem.
