On April 1, 2026, the cross-border e-commerce industry received major good news.
Announcement No. 24 of the General Administration of Customs in 2026 was officially implemented, and customs across the country comprehensively promoted the cross-customs area return model for cross-border e-commerce retail export commodities (9610 model).
The implementation of this policy has allowed export returns to bid farewell to the old model of “returning back the same way.” Sellers can flexibly choose any domestic compliant customs port to handle return entry procedures, effectively solving the past pain points of “detours”, slow timeliness, and high costs for returns.
In the past, returns of cross-border e-commerce export goods had to be returned to the original export customs, resulting in extended logistics routes, increased transportation costs, and return cycles frequently reaching 40 days.
Nowadays, companies can choose the best port to handle returns based on warehouse layout, logistics costs and timeliness requirements. The return time can be shortened to 7-15 days, improving timeliness by 80%, while significantly reducing logistics costs and warehousing pressure.
Data shows that during the pilot period, 381,300 tickets and goods worth 94 million yuan have been efficiently returned through the cross-customs area return model, which has mobilized a large amount of accumulated funds for enterprises.
For sellers in important cross-border e-commerce towns such as Shenzhen, this policy is undoubtedly a timely blessing.
In the past, South China sellers often had to take detours back to ports such as Tianjin and Shanghai to export goods to European and American markets. Now they can directly choose the nearest ports, such as Shenzhen and Guangzhou, reducing logistics costs by 30% – 50% and increasing inventory turnover efficiency several times.
What’s more worth mentioning is that eligible returned goods can enjoy tax reduction and exemption policies. Goods returned in June are exempt from import tax and value-added tax, and previously paid export taxes can also be refunded, further reducing the burden on enterprises.
In this era where cross-border e-commerce efficiency is king, quick response to market changes and efficient inventory revitalization have become the core competitiveness of sellers.
As a company that provides leading technology services to cross-border e-commerce sellers, Xuanji Animation has launched a one-stop solution of “3D product display + virtual inventory management” to help sellers achieve faster turnover and higher conversion rates under the new return policy.
One of the core pain points of cross-border e-commerce is unintuitive product display and high return rate, and Xuanji Animation’s Web3D technology solves this problem.
The 720° no-dead-angle 3D product display system it created for sellers allows overseas consumers to immerse themselves in product details, such as materials, sizes, functions, etc., before placing an order, greatly reducing the return rate caused by “unmatched expectations.”
At the same time, the 3D virtual inventory management system can visually display global inventory distribution in real time, helping sellers quickly decide on return ports and inventory allocation plans under the new return policy.
As a service provider that has been deeply involved in WebGL technology for 12 years, Xuanji Animation provides customized Web3D core services for the cross-border e-commerce industry.
Including a 3D product display system, cross-terminal display with zero plug-ins, supporting 360° rotation, disassembly, and interaction of products, increasing the conversion rate by more than 30%; virtual inventory visual management, displaying global warehouse layout and inventory status in real time, and quickly matching the best return port under the new return policy; 3D returns
Process demonstrations use intuitive 3D animations to show the entire process of cross-border returns, helping teams quickly grasp the operation of the New Deal; 3D marketing content creation, 3D interactive content combined with hot events, such as the “Cross-border Returns New Deal Knowledge Questions and Answers” 3D mini game, improves brand exposure and user participation.
When the cross-border e-commerce return process faces historic changes, Xuanji Animation Web3D technology is providing sellers with a new growth engine.
If your cross-border e-commerce brand wants to seize the policy dividends, it might as well use 3D technology to improve product display effects, optimize inventory management, reduce return rates, and make every return a new starting point for secondary sales!
