If you put cross-border e-commerce in 2025 into a longer industry cycle, it will be more like a period of “forced cooling off”.
Frequent adjustments to tariff policies in Europe and the United States this year exposed cross-border compliance to institutional costs; at the same time, domestic tax compliance is imperative, and the industry is gradually moving out of the stage of brutal and extensive development.
In 2025, the cross-border e-commerce logistics industry has also quietly completed a round of underlying logic switching, from simply “fighting for scale and fighting for price” to a comprehensive “fighting for structure and efficiency.”
The air and sea freight market has gradually bid farewell to extreme fluctuations, and the supply and demand of transportation capacity has stabilized. After charter flights subsidies have declined, the profit model has been recalculated; first-leg logistics is no longer just a resource game of reselling positions, and building stable contract performance capabilities has become a consensus; the integration of overseas warehousing and distribution has become a new trend, and more companies have begun to increase their overseas warehouses.
In 2026, tariffs and compliance are no longer staged variables, and costs are no longer just a financial issue, but a prerequisite that determines whether the model can be established.
For cross-border e-commerce logistics companies, they are faced with many questions that need to be answered urgently.
E-commerce platforms have taken control of warehouses, Europe has started to tax e-commerce parcels, and domestic charter flight subsidies have been reduced. Should we continue to charter flights?
Are overseas warehouses a new profit engine, or an overvalued heavy asset burden?
Do you want to continue to expand your position?
Amazon’s GWD global hub warehouse was born. Where can we find market growth opportunities for FBA first-leg logistics service providers?
When logistics companies go overseas, are they following the trend or playing a high-risk game?
What do you think of overseas heavy asset investment?
It can be said that in 2026, what cross-border e-commerce logistics lacks is no longer opportunities, but the study and judgment of trends and the focus of strategy.
Against this background, the cross-border e-commerce logistics trend summit organized by relevant institutions is particularly important.
The summit has gone through eight consecutive years. Over the past eight years, the cumulative number of paid participants has exceeded 10,000. The total annual revenue of participating companies has exceeded 200 billion yuan, covering the entire industry chain of the cross-border e-commerce ecosystem such as airlines, shipping companies, logistics companies, e-commerce platforms, e-commerce sellers and overseas resource parties.
In the past eight years, the Cross-border E-commerce Logistics Trend Summit has not only witnessed the rapid development of the entire industry, but also released China’s first cross-border e-commerce logistics industry blue book, China’s first cross-border e-commerce logistics industry list “Xiaosheng Ranking List”, and established China’s first cross-border e-commerce logistics industry think tank “Xiaosheng Research Institute”, leaving a systematic observation sample for the industry.
The upcoming ninth cross-border e-commerce logistics trend summit is a consensus discussion and trend outlook when the industry reaches a critical node.
It hopes to help practitioners clarify the underlying logic of industry development, gain insight into potential growth opportunities, and at the same time find a development positioning that matches the company’s own development in the face of uncertain external environments.
On April 22, 2026, elites in the cross-border e-commerce logistics industry will gather in Shenzhen to discuss industry opportunities under external changes.
It is believed that this summit will bring new ideas and directions to the development of the cross-border e-commerce logistics industry.
