Cross-border business hot spots in June: The e-commerce landscape in Southeast Asia has changed, and low-altitude logistics competition has begun
In the field of cross-border business, there have been constant hot spots recently.
First, focusing on the Southeast Asian e-commerce market, the trend of traffic differentiation is very significant.
Shopee continues to maintain its leading position in six countries including Malaysia, Singapore, and Thailand.
Taking the Indonesian site as an example, its visits increased sharply by 6.7% month-on-month.
While Lazada is experiencing sluggish growth in some regions, TikTok shop has overtaken the Vietnamese market, forming a competition between the two.
Behind this pattern is the strong rise of content e-commerce.
The dividends of extensive distribution in the past have long faded, and now video transactions account for 25% of regional GMV.
TikTok shop, for example, relies on its strong content ecosystem to quickly break through in markets such as Vietnam, which fully confirms the industry trend of content e-commerce becoming the main force of growth.
Looking at domestic trade in services, this year’s performance is outstanding.
From January to April, the total import and export volume of knowledge-intensive services exceeded 1.1 trillion yuan, accounting for 44.4% of the total service trade, and exports increased by 11.7% year-on-year.
At the same time, traditional service trade such as travel and transportation also maintains a good growth momentum.
Emerging industries and traditional industries work together to jointly promote the sustained and stable growth of domestic trade in services.
In addition, the U.S. retail industry has set off a wave of low-altitude logistics competition.
Walmart’s drone delivery volume has exceeded 1 million orders. It only took less than 6 years from the pilot in 2020 to the current large-scale operation, and it plans to cover 270 stores in 2027.
Not to be outdone, Amazon began deploying drones for delivery as early as 2013. It is currently operating in many countries and aims to deliver 500 million packages by 2030.
At a time when consumers are increasingly demanding delivery speed, drone delivery can significantly shorten the delivery time. The two giants’ continuous increase in competition has made the competition on the low-altitude track increasingly fierce.
To sum up, the cross-border business field showed multi-dimensional changes in June.
The reshaping of the e-commerce market structure in Southeast Asia, the good development of domestic service trade, and the rising competition in low-altitude logistics in the United States have all brought new opportunities and challenges to cross-border commerce.
For relevant companies, it is necessary to pay close attention to these developments and adjust strategies in a timely manner to adapt to the changing market environment.
