Since the beginning of this year, Congtai District has based on the resource endowment of the main urban area, built a solid foundation for the development of domestic trade e-commerce with “one product, one broadcast”, broadened the open track for foreign trade with cross-border e-commerce, promoted the deep integration of the two major business formats, and made efforts across the region. It has achieved breakthrough results in key areas such as business entity cultivation, industrial carrier construction, supply chain integration, and cross-border trade upgrades. The digital economy and the real economy are deeply linked, and it has embarked on a characteristic development path of “live broadcast empowering entities and cross-border connectivity.”
Congtai District adheres to the idea of “full coverage, full participation, and echelon cultivation” to cultivate e-commerce business entities and live broadcast talents in an all-round way, and the market vitality continues to explode.
So far, the district’s “Yipinyibo” subsidiaries have accumulated online transactions of 125 million yuan, of which 74.659 million yuan was completed in the first quarter of 2026. Since the beginning of this year, there have been a net increase of 629 e-commerce entities in the district, including 353 enterprises and 266 individuals. The scale of the e-commerce industry has achieved steady expansion.
The leadership role of leaders continues to be highlighted.
The district comprehensively researched the live broadcasting experience of village (community) party branch secretaries in the district, selected 20 key training targets, concentrated resources to create a benchmark for “Internet celebrity secretaries”, and used the demonstration effect to drive left-behind rural women, returning youth and other groups to master live broadcasting skills, expand agricultural product sales channels, force the large-scale transformation of specialty industries, and achieve the goal of “cultivating a leader, igniting an industry, and making people rich”.
The transformation of talent training has achieved remarkable results.
Focusing on key groups such as mothers, retired soldiers, left-behind rural residents, and college graduates, Congtai District has carried out 82 special e-commerce training sessions, covering 10,648 people, driving the transformation of anchors to start broadcasting operations, making mobile phones a “new farm tool”, and effectively driving key groups to gain employment and increase income.
Professional operations in various fields are blooming.
In the industrial field, 161 professional anchors were cultivated, and 9 companies, including Shuchun Heating and Aoqiang Metal, were guided to increase revenue by more than 15 million yuan through live broadcasting; in the commercial and trade field, the “store-broadcasting integration” model was promoted and 50 anchors were cultivated; in the agricultural field, the focus was on the creation of “Ruihe Manor” sake and “Golden Daoxiang”
“For special products such as rice noodles, the daily sales of rice noodles surged from 5,000 packages to 20,000 packages, creating employment for 80 people; in the cultural and tourism field, immersive live broadcast scenes such as Handan Road and Lu Xian Temple were created. During the Spring Festival, the number of visitors to Lu Xian Temple increased by 224% year-on-year, realizing an efficient transformation of cultural tourism traffic into live broadcast sales.
Congtai District focuses on improving physical carrying capacity, advancing the construction of e-commerce parks and improving logistics facilities at full speed to build solid hardware support for industrial development.
The 12,000-square-meter e-commerce industrial park has been fully constructed and is expected to be put into operation before the end of May. The park will simultaneously integrate special industries such as “shared intelligent manufacturing” of power equipment, educational equipment, and rice noodle processing, and will attract the city’s top 30 e-commerce entities, outstanding local anchors and supply chain companies to settle in, creating an integrated industrial space of “live broadcast operation upstairs and instant delivery downstairs” to achieve “operation upon completion and production upon settlement”.
Substantial breakthroughs have been made in reducing logistics costs and increasing efficiency.
A 350-square-meter express logistics and delivery center has been put into use, and a 1,000-square-meter logistics warehouse on the first floor is under construction simultaneously. It is planned to build 14,000 square meters of shared logistics warehousing and 16,000 square meters of intelligent collection centers to fully open up the entire “warehousing-sorting-distribution” chain.
The zone has reached in-depth cooperation with six mainstream express delivery companies, including ZTO, JD.com, and SF Express. Logistics costs have been reduced by more than 20% compared to the average market price. At the same time, 6 million yuan of special funds have been raised to implement stepped logistics subsidies for companies that have settled in the e-commerce industrial park and connected to the municipal ERP platform. After subsidies, the average express delivery price has been reduced by 15%, effectively reducing corporate operating costs.
Industrial design empowers product quality and upgrades.
Connect with professional institutions such as Trojan Design to carry out network-friendly transformation of health tea, luggage accessories and other products to enhance product network competitiveness; explore the “shared intelligent manufacturing” model for the high and low voltage distribution cabinet industry, rely on Hebei Electric Power Equipment Company to implement “lease and sell” shared advanced production lines, reduce costs and increase efficiency for small and medium-sized enterprises, and continue to strengthen the characteristic industrial cluster of power equipment.
With supply chain integration as the core, Congtai District has built a development system of “diversified product selection, global live broadcast, and regional collaboration” to achieve deep integration of online and offline, and inside and outside the district.
The product selection system continues to be enriched and improved, and it is connected to the ERP supply chain of the city headquarters to expand product sales through new models such as AI live broadcast and traceability live broadcast.
The live broadcast scene realizes global layout.
The first batch of 150 stores, scenic spots, factory workshops, field production areas and other diversified live streaming locations have been laid out. Live streaming locations such as Xuebuqiao Night Market have driven offline passenger flow to increase by more than 20%, forming a virtuous cycle of “online traffic, offline consumption, and two-way empowerment”.
At the same time, we have planned cross-border live broadcast tracks in advance, comprehensively sorted out overseas platform resources such as Alibaba International Station, AliExpress, and TikTok, steadily promoted the establishment of overseas accounts, and opened up channels for local products to go overseas.
Regional coordinated development continues to deepen.
Continue to deepen the “Congtai-Qiu County” linkage cooperation, promote joint characteristic brands to enter the community and integrate into the “15-minute convenient living circle”; plan to set up joint sales scenes in Congtai Park to achieve mutual exhibition of products, resource sharing, and traffic exchange between the two places, and use regional collaboration to amplify the development efficiency of the e-commerce industry.
Congtai District seizes the strategic opportunity of “buying globally and selling globally” and regards cross-border e-commerce as the core of opening up, and the scale of trade and the number of entities have grown steadily.
As of now, the district has 206 cross-border e-commerce companies and 652 active stores, ranking first in the city in both indicators. From January to March 2026, the district’s cross-border e-commerce sales reached 124 million yuan, a year-on-year increase of 40.9%, with a sales volume of 29.95 million pieces and 206 corporate entities.
This will lay a solid foundation for the annual sales to exceed 1 billion yuan and increase the city’s proportion to more than 45%.
The precise efforts to attract investment have achieved remarkable results.
It has successfully introduced high-quality cross-border enterprises such as Hebei Yihang and Jingchi Group, and steadily promoted the site selection and implementation of key projects such as the comprehensive cross-border e-commerce service platform for Russia and the China-Thailand cross-border foreign trade base. In conjunction with the Hebei Huadu Group, it is planned to build a city-wide duty-free shop in Yuzhaoxitai to fill the gap in high-end consumption in the region.
Local brands are accelerating their overseas expansion.
Strengthen the construction of regional public brands of “Congtai Good Things” and “Congtai Jili”, select 30 local specialty products for industrial design, and complete foreign language packaging and compliance certification for sake, five treasure tea and other products; Huangliang Liquor Industry’s fruity sparkling rice wine was successfully sold to Thailand, becoming a benchmark case for local brands to go overseas.
By carrying out cross-border special training and building an overseas operation platform, the zone helps traditional enterprises transform into cross-border e-commerce and promotes “Congtai Manufacturing” to steadily move towards the international market.
In order to ensure the high-quality development of “one product, one broadcast + cross-border e-commerce”, Congtai District has established a full-chain policy guarantee and government service system.
The administrative approval department promotes standardized changes in business scope and provides full electronic assistance services to open up the “last mile” of e-commerce entrepreneurship registration; the human resources and social security department cooperates with Hebei University of Engineering and other universities to carry out live streaming and cross-border e-commerce practical training, building a “basic training + advanced
“Upgrade + Practical Exercise” three-level talent cultivation system; each leading department has introduced special policies for subject cultivation, logistics subsidies, talent incentives, etc., and provides comprehensive rewards and subsidies for newly opened cross-border stores, growth in express delivery volume, anchor training and cultivation, etc., to effectively lower the threshold for entrepreneurship and employment.
The district officially issued the “Implementation Plan for Congtai District to Promote the Integrated Development of “One Product, One Broadcast + Cross-Border E-commerce”, clarifying the overall goal of “three leaps, two doublings, and one brand” by the end of 2026: striving for the “One Product, One Broadcast” subsidiary sales to exceed 500 million yuan, and adding new e-commerce companies.
There are 3,000 entities, cross-border e-commerce sales have exceeded 1 billion yuan, the number of cross-border e-commerce entities has exceeded 400, and the number of active stores has exceeded 1,300. We are striving to create a characteristic brand of “Congtai Premium Products·Global Direct Supply” and form a characteristic development model of the main urban area of “live streaming + commerce + cultural tourism + cross-border”.
Today, the integrated development ecology of “one product, one broadcast + cross-border e-commerce” in Congtai District is becoming increasingly perfect, and the potential for industrial development continues to be released.
In the next step, the zone will continue to focus on the four key areas of carrier upgrading, talent cultivation, brand building, and logistics smoothness, continue to deepen the integration and innovation of business formats, and strive to build an e-commerce industry development pattern with full-area coverage, full-chain collaboration, and two-way openness, and contribute to Handan City’s efforts to create a development highland for the e-commerce industry and promote high-level opening up to the outside world.
