In recent years, China’s smart home market has shown rapid growth.
In the past ten years, the market size has increased significantly from 62 billion to 815.4 billion, showing huge development potential.
However, behind this prosperity, there are widespread pain points of “pseudo-intelligence”.
Nearly 60% of users encounter problems when using smart home devices, and more than half of users abandon them due to complicated operations.
Problems such as devices not being linked, incomprehensible voices, and inability to remember habits have become core pain points restricting the further development of the smart home industry.
In order to solve these problems, Midea launched Meixiangjia in March 2026.
Meixiangjia relies on tens of billions of R&D and industrial technologies to reconstruct the system from the bottom up.
It uses the AI Xiaomei Guanjia as the unified center to create smart home appliances for all categories of home appliances. It is committed to realizing active services for the equipment, so that the system can understand people better the more it is used.
The core experience of Meixiangjia lies in its active intelligence.
In the kitchen scene, users only need to trigger the cooking scene through voice, and the lighting, hood, steamer, rice cooker and other equipment can automatically work together.
After a meal, the device can also automatically clean itself and provide functions such as food reminders and security alarms.
In the bedroom scene, Meixiangjia has an automatic sleep/wake mode, and the air conditioner can adaptively adjust the temperature and humidity according to the environment.
It can also understand dialects and vague instructions, and adjust the bedroom environment through multi-device linkage.
Moreover, users only need to say “Xiao Mei Xiao Mei” to control the whole family’s devices, saying goodbye to multiple apps and complicated operations.
In terms of installation services, Midea Meixiangjia also has excellent performance.
It has more than 6,000 outlets and more than 190,000 engineers across the country, able to provide 24-hour flash installation services.
For old houses, there is no need to smash the wall for wiring and it can be used after power is supplied, which greatly reduces the difficulty and cost of installation.
The core highlight of Midea Meixiangjia is that it shifts from passive response to active service.
The devices can work together, actively learn user habits, and the installation process is extremely simple, truly achieving true intelligence that “understands you”.
It brings new solutions to China’s smart home market and is expected to promote the development of the industry in a more intelligent and humane direction.
With the continuous development of the smart home market, we believe that innovative products like Meixiangjia will bring consumers a more convenient and comfortable life experience.
