The agricultural machinery manufacturing industry is a manufacturing industry that provides various types of machinery and equipment for agricultural production and primary processing of products. It is not only an important part of the equipment industry, but also a key indicator of a country’s agricultural modernization level.
my country’s agricultural machinery manufacturing industry is experiencing a rapid development stage from “iron cow” to “intelligent brain”.
From walking tractors to driverless harvesters, from simple farming tools to agricultural robots integrated with artificial intelligence, the development of the agricultural machinery manufacturing industry has completely changed the traditional farming method of “facing the loess and back to the sky”.
China’s agricultural machinery manufacturing industry is currently undergoing a profound change, the core of which is the transformation from “scale expansion” to “quality and efficiency” in the past.
After nearly two decades of rapid development, China has become the world’s largest agricultural tool and equipment application market and manufacturing country.
The annual revenue of the industry’s main business has exceeded 260 billion yuan, with a complete range of product categories and a domestic market satisfaction rate of more than 90%.
The comprehensive mechanization rate of crop cultivation and harvesting has exceeded 75%, marking that agricultural production has officially entered a new stage dominated by mechanization.
However, my country’s agricultural machinery manufacturing industry is facing the structural challenge of being “big but not strong”.
High-end products rely on imports. In the fields of large tractors with more than 200 horsepower and high-end intelligent combine harvesters, domestic equipment still has a big gap in core technology, reliability and brand value.
There is a current situation of “inorganic availability” in some areas of agriculture. The mechanization rate of cash crops such as hilly and mountainous areas, facility agriculture, fruit, vegetable, and tea is generally less than 50%. The supply of suitable small-scale and specialized machinery is insufficient, which has become a shortcoming restricting the overall development of agriculture.
The market is homogenized and competition is fierce, especially in the middle and low-end markets. Price wars occur frequently, resulting in low overall profit margins in the industry and some companies facing operating pressure.
Technological innovation in the industry is becoming the core driving force for the development of production enterprises, and green transformation is an important component of corporate strategy.
In terms of intelligent development, Beidou navigation, artificial intelligence, Internet of Things and other technologies have been deeply integrated into agricultural machinery products, and agricultural machinery equipped with Beidou terminals has achieved precise sowing, variable fertilization and automatic driving.
Plant protection drones are widely used in spraying, sowing and other aspects.
In terms of green transformation, under the “dual carbon” vision, the pace of industrialization of new energy agricultural machinery has accelerated. Products such as hybrid tractors and electric drive seeders have entered the market, and leading technologies such as hydrogen fuel agricultural machinery have also begun to be gradually deployed.
In the future, the agricultural machinery manufacturing industry will undergo in-depth changes around the four major trends of intelligence, greenness, service-oriented and internationalization.
In terms of intelligence and unmanned operation, agricultural machinery in the future will no longer be an isolated “iron bull”, but will become an “intelligent terminal” that can work alone through interconnection.
In terms of stand-alone intelligence, unmanned agricultural machinery will be applied on a large scale in specific scenarios, with operating accuracy reaching centimeter level.
In terms of group intelligence, unmanned tractors and harvester clusters will work together, and “unmanned farms” will move from demonstration to reality, achieving precise control of the entire process of agricultural production from “planting, growing, and harvesting”.
In terms of green and low-carbon transformation, the application of new energy power will be accelerated.
Electric agricultural machinery will be the first to become popular in small-scale scenarios such as orchards and greenhouses. Hybrid technology has become a transitional solution for large-scale field operation machinery. Hydrogen fuel and new energy batteries are seen as long-term development directions. The application of lightweight materials will also further improve efficiency.
From “selling products” to “selling services”, the industrial value chain is extending from the manufacturing link to the service link.
Leading companies are not just equipment sellers, but are gradually transforming into service providers providing “agricultural comprehensive solutions”.
Through the Internet of Things platform, enterprises can provide customers with value-added services such as remote operation and maintenance, job scheduling, data analysis, financial insurance, etc. Data will also become a new profit growth point for enterprises.
In terms of accelerating the pace of internationalization, the export of China’s agricultural machinery manufacturing industry is undergoing a profound transformation from the previous “product export” to the current “brand export + localized service”.
With its high cost performance and increasingly improved technical level and services, Chinese agricultural machinery is highly favored in emerging markets such as Southeast Asia and Africa.
In the “One Belt, One Road” initiative, companies will deeply participate in global market competition and enhance international visibility and influence through overseas factory building and technical cooperation.
Among many companies, China YTO is a pioneer in China’s agricultural machinery industry, and its “Dongfanghong” brand carries the dreams of generations.
Now, it has successfully transformed from a traditional manufacturer into a leader in smart equipment.
The company has not only mastered core technologies such as power shift and continuously variable transmission (CVT), but has also successfully launched a full range of smart tractor product lines from 25 horsepower to 450 horsepower. It has produced cutting-edge products such as driverless and 5G + hydrogen fuel, leading the high-end and intelligent development of China’s agricultural machinery.
DJI has applied its excellent drone technology to the agricultural field, quickly reshaping the market structure. Agricultural drones have become the absolute leader in the market segment with their ultimate product strength, intelligent flight control system and efficient operation efficiency.
DJI not only promotes the popularization of agricultural drone applications, but also provides users with smart agricultural solutions based on drone technology, promoting the development, innovation and progress of global agriculture.
Zoomlion has successfully entered agricultural machinery, demonstrating its strong industrial chain integration capabilities. With “high-end, international, new energy” as its development direction, it is committed to providing global agriculture with intelligent agricultural machinery equipment and smart agriculture overall solutions covering the entire process of “cultivation, planting, management, harvesting and storage”, meeting the one-stop demand of large-scale agricultural entities for cost reduction and efficiency improvement.
The agricultural machinery manufacturing industry is standing at a new historical starting point. With the joint action of policy, technology and market, a new era that requires smarter, greener and more efficient agricultural equipment has arrived. It will not only provide solid support for China’s agricultural modernization, but also contribute unique “Chinese wisdom” to the global agricultural transformation.
