Recently, an exciting news came that the Xiamen Chamber of International Commerce has officially become a member of UFI, and the China (Xiamen) Cross-border E-commerce Exhibition hosted by it has also won the authoritative certification of UFI.
This is another UFI-certified exhibition in Xiamen after the CIFIT, marking another major international achievement for Xiamen’s convention and exhibition industry.
UFI (Union of International Fairs) – the International Association of the Exhibition Industry, is the most authoritative “industry referee” in the global exhibition industry and the only global organization in the exhibition industry.
Since its establishment in Milan, Italy in 1925, the core mission of the organization has always been to improve the level of global exhibitions and promote cross-border product exchanges.
UFI certification is known as the “Oscar of the exhibition industry” because of its extremely stringent audit standards. It can be called the “gold standard of quality” to measure whether an exhibition has truly reached internationalization, professionalism and branding.
The China (Xiamen) International Cross-border E-commerce Exhibition has passed UFI certification, which means that China-Span Exhibition has fully benchmarked against the world’s top exhibition standards in terms of exhibition level, internationalization, professional services and industry credibility. It has officially joined the ranks of high-quality development in the international exhibition industry and has become an important representative of high professionalism and high quality in global cross-border e-commerce exhibitions.
China (Xiamen) International Cross-border E-commerce Exhibition (referred to as “China-Cross-Border Exhibition”) is an important national-level international exhibition platform with the support of China Council for the Promotion of International Trade and China Chamber of International Commerce, independently cultivated by Xiamen Council for the Promotion of International Trade, specifically hosted by Xiamen Chamber of International Commerce, and in which Hugo is deeply involved.
It has been successfully held for 5 consecutive times. Its scale has expanded year by year and its influence has continued to increase. It has become one of the industry events with the highest standards, the most professionalism and the most complete ecosystem in the domestic cross-border e-commerce field.
The 6th China (Xiamen) International Cross-border E-commerce Exhibition will be held grandly at the Xiamen International Convention and Exhibition Center from June 8 to 10, 2026!
This exhibition covers an exhibition area of over 50,000 square meters and has more than 1,500 standard booths. It focuses deeply on the five core directions of cross-border e-commerce + AI new technology application, POD on-demand printing, Fujian’s characteristic industrial belt (shoes, clothing and luggage, sanitary ware, sporting goods), development of emerging markets in the Middle East and Latin America, and overseas compliance services. During the same period, nearly 20 cross-border e-commerce industry events will be held to provide exhibitors with trend insights, product selection and docking, and help companies efficiently connect to the global market.
China Cross Exhibition’s obtaining UFI certification is not only an affirmation of its past achievements, but also injects strong impetus into future development.
I believe that in the future, China Cross Exhibition will continue to give full play to its platform advantages, build a broader stage for Chinese cross-border e-commerce companies to go global, and promote the vigorous development of China’s cross-border e-commerce industry.
At the same time, it will further enhance the international influence of Xiamen’s convention and exhibition industry and make greater contributions to Xiamen’s economic development.
