On February 3, the much-anticipated Changsha City’s first smart home industry ecological conference was held grandly in Changsha.
This conference brought together many industry elites to discuss the development trends and future directions of the smart home industry.
Dai Mingcheng, partner of Jingwang Group and general manager of Xiaohongshu Business Unit, was invited to attend the meeting and brought a wonderful theme sharing – “Xiaohongshu – Smart Home Growth in Progress”.
Dai Mingcheng pointed out in his sharing that Xiaohongshu, as a life guide and consumption decision-making platform with over 350 million monthly active users, has unique user advantages.
Its young, high-end, and highly active user group highly overlaps with smart home target users, which provides natural soil for the development of smart home brands on the Xiaohongshu platform.
Currently, the GMV growth rate of the home decoration category on the Xiaohongshu platform reaches 218.3%, far exceeding the industry average.
This amazing data fully demonstrates the huge potential of Xiaohongshu in the smart home field.
For smart home brands, how to achieve growth on the Xiaohongshu platform is the key.
Dai Mingcheng proposed that brands can deploy three major marketing scenarios: brand building, product planting, and business conversion.
In terms of brand building, brand awareness and reputation are enhanced by publishing high-quality brand content on Xiaohongshu; product planting is to show users the characteristics and advantages of smart home products through vivid and interesting graphics, videos, etc., and stimulate users’ desire to purchase; business conversion is to use two major channels, including customer data collection and e-commerce sales, to convert user interest into actual purchasing behavior.
It is worth mentioning that Hunan Jingmeng Enterprise Management Co., Ltd. (a subsidiary of Jingwang Group) will play an important role as Xiaohongshu’s Hunan regional advertising agency.
The company will rely on platform traffic dividends and precise user insights to provide Hunan smart home companies with full-link services from content planting to business conversion.
From helping companies formulate personalized marketing strategies, to producing high-quality content materials, to accurately placing advertisements, Jingmeng Enterprise Management Co., Ltd. will accompany Hunan smart home companies throughout the entire process and work together to build a new ecosystem for industry growth.
With the continuous development of the smart home industry, more and more families are beginning to pay attention to and use smart home products.
As a platform with strong influence, Xiaohongshu will provide smart home companies with broad development space.
Through this conference, we saw the deep integration of the smart home industry and the Xiaohongshu platform. We believe that in the future, smart life will benefit more families and make people’s lives more convenient, comfortable and smart.
