On the afternoon of April 24, the “Green Building Materials and Smart Home Industry High-Quality Overseas Exchange Event” co-sponsored by relevant parties was held in Guangzhou.
This event attracted more than 30 international buyers and trade service agencies and more than 100 Chinese companies, a total of more than 230 representatives, to participate in in-depth exchanges in the form of “forum + docking”, becoming one of the highlights of trade promotion activities during the 139th Canton Fair.
In his speech, Jiang Hui, Chairman of the China Chamber of Commerce of Minerals, Minerals and Chemicals Importers and Exporters, pointed out that global green and low-carbon transformation and smart technology are profoundly reshaping the industry landscape. my country’s green building materials and smart homes have formed a complete and efficient supply chain, and products have become synonymous with high quality, green intelligence.
The event features pragmatic docking and aims to find good partners for good products and help companies move from “going out” to “going more steadily and further”.
During the international cooperation promotion session, Guillermo Herrera, President of the Colombian Construction Chamber, spoke on the theme of “South America: Strategic Engine for Housing, Technology and Sustainable Construction” and analyzed in detail the growth potential of the Latin American market.
He said that the Colombian Construction Chamber is willing to become a permanent bridge between China’s production capacity and Latin American demand, promote mutual recognition of standards, certification assistance and pilot project development, and establish distribution channels without high-cost middlemen.
Ihsan Beshear, President of the Turkey-China Business Development and Support Association, promoted Turkey and Eurasian market opportunities on the spot with the theme of “Co-building a green building materials industry chain in the Eurasian hub”.
He pointed out that driven by the wave of green transformation and digitalization, Turkey is accelerating urban renewal and upgrading of seismic standards, and the demand for environmentally friendly building materials, energy-saving systems and smart technologies has increased significantly.
China’s advanced manufacturing capabilities and technological advantages, combined with Turkey’s rich project development experience and regional hub status, are expected to jointly build a strong green building materials and smart city industrial ecosystem in the center of Eurasia, providing convenient access to the Middle East, North Africa and European markets.
The event released the “High-Quality Overseas Research Report on China’s Intelligent Bathroom Industry”.
The report points out that China’s smart bathroom industry accounts for more than 60% of global production capacity, with products covering more than 130 countries and regions around the world; exports will grow strongly in 2025, with smart toilet exports increasing by more than 27% year-on-year.
The report systematically interprets the current development status of the industry and the path to overseas expansion, and believes that the industry is standing at a historical turning point from “going out” to “going up”, from the traditional growth model relying on low prices, OEMs, and policies, to officially entering a new stage with quality, brand, and compliance as the core.
At present, China’s smart bathroom has the world’s leading advantages in the entire industry chain, rapid product innovation capabilities, an increasingly complete online and offline collaborative global channel network, and the collective awakening of independent brands. More and more companies are moving from behind the scenes to the front, firmly transforming into an OBM model that integrates design, production, and branding.
However, enterprises also face challenges such as trade barriers and insufficient localization capabilities, and need to achieve breakthroughs in four major directions: technology, brand, channels, and compliance.
Lin Jin, a senior expert in the sanitary ware industry of the Chamber of Mines and Minerals, pointed out in the theme sharing of “Global Market Analysis and Outlook of the sanitary ware industry” that enterprises must complete three major changes from “going overseas” to “deep cultivation”: In terms of products, they must shift from manufacturing to creation, that is, from pure production to
Product output shifts to value creation based on local needs; in terms of branding, it shifts from invisibility to mentality, and from the invisible role of OEM to the brand role of building users’ minds; in terms of operations, it shifts from cross-border to local, and from remote cross-border trade to deeply integrated local operations.
The event also invited Chen Wei, Vice President of Sofia Home Furnishing Group, and Qi Enliang, Chairman of Weifang Guoyi Aluminum Co., Ltd., to share their experience in green intelligence and overseas expansion, and conduct a round-table dialogue on the topic of “Discussing New Paths for Going Global and Collaborating Together”.
Industry leading institutions such as China Construction Engineering Corporation (Group) Co., Ltd., China National Building Materials Investment Co., Ltd., and China State Council Testing and Testing Holding Group Co., Ltd. have in-depth exchanges on overseas routes, overseas project procurement, international standard docking, and overseas warehouse layout.
More than 30 international buyers from South America, the Middle East, Southeast Asia and other regions, Guangzhou Customs, CCIC and other agencies conducted in-depth docking negotiations with more than 100 companies.
The person in charge of Eventure Trading Company, an overseas buyer, said that the products, prices and services of Chinese companies are excellent. They come to the Canton Fair all the way to find suppliers who truly understand their needs and can cooperate with them in a long-term and stable manner.
The technology of China’s green building materials and smart home products is very mature and cost-effective, making it very attractive to overseas buyers.
