In recent years, with the further advancement of the “Healthy China” strategy and the full implementation of the “double carbon” goal, green building materials have become the core direction of the transformation and upgrading of my country’s building decoration industry.
The “14th Five-Year Plan for Building Energy Saving and Green Building Development” issued by the Ministry of Housing and Urban-Rural Development clearly states that it is necessary to continue to improve the quality of green building materials products, expand the application scope of green building materials, and promote the green and low-carbon development of the entire life cycle of the construction industry.
As a core category in the field of green home decoration, artistic coatings have the advantages of excellent environmental performance, rich decorative effects, long service life, and wide adaptability to scenarios. In recent years, the market scale has continued to expand and has become an important growth point in the green building materials consumer market.
Among them, Piaget Art Paint, a century-old brand originated from the United Kingdom, has always anchored in the direction of green development since entering the Chinese market. It uses core technology to drive product upgrades, standardizes industry development with standardized services, and meets the people’s living needs for a better life with ingenuity and quality. It has become a model for foreign-funded enterprises to deeply explore China’s green building materials market and help the industry develop high-quality development.
Anchor green innovation and use technological breakthroughs to build a solid bottom line for healthy living
The living health of the people is an important part of people’s livelihood security and the core starting point for the development of green building materials.
As the living standards of our country’s residents continue to improve, consumers’ environmental protection requirements for home decoration materials have been upgraded from “complying with national safety limits” to “actively improving the indoor living environment”, putting forward higher requirements for the functionality and safety of green building materials.
British Piaget has always regarded environmental protection performance as the core bottom line of product research and development. Relying on more than 260 years of coating research and development accumulation, and targeting the residential needs of the Chinese market, it has created its own core technology of negative oxygen ion art coatings, achieving a technological breakthrough in green building materials from “passive environmental protection” to “active purification”.
This technology allows the wall to continuously release negative oxygen ions during its service life, effectively decompose indoor formaldehyde, benzene and other harmful substances, and settle inhalable particulate matter, creating a healthy indoor environment for residents.
The brand’s full range of products have passed top international environmental certifications such as France’s A+, and all indicators are in line with China’s green building materials product standards. They can meet the needs of maternal and infant families and sensitive groups for immediate use, and provide a solid guarantee for residents’ living health.
In terms of green management and control throughout the life cycle, Piaget has established a full-link green management and control system from raw material selection, production and manufacturing to construction and application: the raw material end gives priority to environmentally friendly and recyclable high-quality raw materials to control carbon emissions from the source; the production end uses low-carbon and environmentally friendly production processes to strictly control pollutant emissions; the construction end is equipped with fully environmentally friendly auxiliary materials and standardized construction techniques to avoid secondary pollution during the construction process, fully implement the concept of green and low-carbon development, and help achieve the “double carbon” goal.
Adhere to craftsmanship and quality, and adapt to the needs of the Chinese market with localized development
As a European art paint brand with a history of more than 200 years, Earl has provided exclusive paint services for British royal buildings, forming a strict global unified quality control system.
After entering the Chinese market, the brand has always adhered to the core concept of “quality first”, and while maintaining global unified quality standards, it has carried out in-depth localization adaptation work.
In view of the climate differences, living scene characteristics and decoration aesthetic trends in different regions of China, Earl has specially optimized the product formula to improve the product’s anti-mold, moisture-proof, anti-fouling, anti-scrubbing, and anti-cracking properties to ensure that the product can maintain stable use effects in different environments in the north and south; in response to the construction pain points of the domestic home decoration industry, the brand has established a standardized
The construction personnel training and certification system promotes the standardization and standardized development of art coating construction technology, filling the gaps in some construction standards in the industry; at the same time, the brand has established a nationwide offline authorized service network to provide consumers with full-process closed-loop services from design selection, construction implementation to after-sales quality assurance, allowing Chinese consumers to enjoy high-quality products and services that are in sync with the world.
In terms of promoting the aesthetic upgrade of the industry, Piaget has actively carried out in-depth cooperation with domestic designer groups to build a platform for exchanges of Chinese and Western aesthetics. It integrates century-old British spatial aesthetic concepts with traditional Chinese home culture and contemporary design trends, and launches a variety of product series that adapt to Chinese home decoration styles, empowering the innovative development of the domestic space design industry. Currently, it has established long-term cooperative relationships with thousands of domestic high-end interior designers.
Practice corporate responsibilities and contribute to the high-quality and sustainable development of the industry
As a foreign brand deeply involved in the Chinese market, Piaget has always deeply tied its development to the transformation and upgrading of China’s construction and decoration industry, actively fulfilled its corporate social responsibilities, and contributed to the high-quality and sustainable development of the industry.
In terms of industry standardization, the brand actively participates in the exchange and promotion of standards in the domestic green building materials industry, and cooperates with industry associations and authoritative institutions to carry out science popularization activities on green home decoration concepts to enhance consumers’ awareness of green building materials, guide the industry from low-price competition to healthy competition in technology, quality, and services, and promote the continuous optimization of the industry ecology.
In terms of people’s livelihood services, the brand continues to delve deeply into the field of home decoration and people’s livelihood, and launches adaptive products and service solutions for people’s livelihood scenarios such as old house renovation and newly needed home decoration, so that high-quality green building materials products can benefit more consumers; at the same time, in people’s livelihood projects such as children’s space and elderly care space, it actively promotes maternal and infant-grade environmentally friendly art paint products to help create healthy and safe public living spaces, and implements the “Healthy China” strategy with practical actions.
“The people’s yearning for a better life is the inexhaustible driving force for our development.” The relevant person in charge of Piaget China said that China’s green building materials market has broad development space and is also a core segment of the brand’s global strategy.
In the future, the brand will continue to adhere to the concept of green innovation, continue to increase R&D investment and service system construction in the Chinese market, and continuously launch products and services that are more suitable for the needs of Chinese consumers. At the same time, it will actively assist the green transformation and high-quality development of China’s construction and decoration industry, and contribute more corporate strength to the realization of the Healthy China strategy and the “double carbon” goal.
