On June 16, 2026, the 2026 Cross-border E-commerce Development Conference, co-sponsored by the China Association for Trade in Services and the World Trade Network Alliance, was held at the Linkong International Convention and Exhibition Center in Langfang, Hebei.
Vice president of the China Association for Trade in Services, co-founder and CEO of Mengqian Technology, Ling Jing was invited to attend the conference and delivered a keynote speech, explaining how the B2R private e-commerce model can help solve the pain points of traditional industry development and open up a new path for the branding, digitalization and globalization of China’s industries, which attracted widespread attention from the guests attending the conference.
Calmly pointed out that China has the most complete industrial system in the world and hundreds of world-class industrial belts, but it has long faced problems such as “products but no brands”, low OEM profits, and a disconnect between production and sales.
The traffic cost of traditional public domain e-commerce continues to rise. Mengkai Technology has created the B2R2C model, a private domain e-commerce distribution model with store owner trust as the core, which opens up the value chain of the manufacturing end, distribution end, and consumer end, and reshapes the growth logic of the industrial belt.
Under the current industry situation where the cost of acquiring customers in the public domain is rising year by year and users belong to the platform, Mengkai converts one-time public domain traffic into private domain user assets that can be accumulated for a long time. Relying on the precise operation of traffic owners, it achieves efficient matching of people and goods, promotes conversion rates to increase by 3 to 5 times, and increases user life cycle value by more than 60%.
In response to the core trust cost problem in the e-commerce industry, the platform builds trust bonds with word-of-mouth endorsements from traffic owners, significantly shortening the user decision-making cycle.
In addition, the platform adopts a CPS-like model with a commission-based delivery fee. Merchants do not need to bear promotion costs in advance. Risks and profits are shared, helping companies get rid of price wars and focus funds on product research and development and quality upgrades to achieve healthy development.
“Integration of product and sales” is the core methodology of Mengkai Technology to empower brands.
In the traditional e-commerce system, brand exposure and product sales are separated from each other, but within the Mengqian B2R ecosystem, every product circulation is a brand communication.
So far, the Mengfan platform has reached in-depth cooperation with more than 40,000 brands, covering 16 core categories and more than 5,000 subcategories, and has sold more than 1.1 billion products in total.
Based on the current development status of China’s industrial belt, it calmly explains in detail the three major implementation paths for Menghan Technology to activate new momentum in the industrial belt – covering the three major groups of agricultural products, manufacturing industry belts, and OEM companies to create a full-dimensional empowerment system.
First, help promote the growth of agricultural products and create distinctive brands.
In response to the problem of “high quality but not good price” of agricultural products, and there are categories but no brands, the platform provides full-link services from product selection, brand building, content distribution to logistics and after-sales service.
Taking Mengyin Peach in Shandong as an example, MengRian teamed up with the local government and relied on the private domain network of millions of traffic owners to sell 200,000 peaches in two hours, cultivating brand awareness in advance and driving local rural employment.
This model has been replicated in more than 50 agricultural product bases across the country.
Second, promote the transformation and upgrading of traditional industrial belts, moving from “classes but no products” to quality development.
Faced with the problem of lack of brands in advantageous industrial belts such as Zhuji Pearl, Mengkai has established quality standards that consumers can perceive through four major measures: strict source selection, factory traceability study tours, word-of-mouth communication, and creation of hot products.
In the case of Zhuji Pearl Cooperation, the platform organized traffic owners to visit the industrial base. The sales of the first event exceeded 4 million yuan, and the unit price exceeded 960 yuan, successfully promoting the industry’s shift from “output advantage” to “brand advantage.”
Third, empower OEM companies to transform into their own brands.
In response to the dilemma of “strong manufacturing but weak brand” of many large OEMs, MengRian relies on the national industrial belt service center to provide full-link services such as entry operations, hot product incubation, and content training.
Through a combination of special events, authoritative quality inspection endorsements, and traffic tilting, the sales of a single event exceeded 12.8 million yuan, successfully completing the dual-channel transformation from offline wholesale to “wholesale + private retail”.
This conference focuses on brand overseas and global economic and trade cooperation. Mengren Technology is also exporting its mature B2R private domain model to the global market. Relying on its three core capabilities of open traffic resources, digital intelligence tools, and explosive product operation methodology, it helps Chinese industries bring good products to the world through private channels and opens up a new channel for domestic products to go overseas.
Liu Yuhua, Senior Vice President of Mengkai Technology, shared Mengkai Technology’s layout and approach to cross-border e-commerce.
She introduced that in terms of import, Mengkai Technology has cooperated with more than 10,000 international brands in more than 100 countries around the world, and has deployed more than 50 cross-border bonded warehouses across the country, achieving one-day delivery in Jiangsu, Zhejiang and Shanghai, and an average of 2.5 days for receipt across the country, providing consumers with the ultimate logistics experience.
At the same time, we strictly select high-quality, distinctive, and growth-potential Chinese brands, copy China’s mature B2R model to the world, bring China’s best brand supply chain out, and link global retail terminals.
In the future, Mengkai Technology will continue to deepen its efforts in the B2R private e-commerce track, continue to polish its model and open capabilities, continue to activate the endogenous power of the industrial belt, and help more Chinese manufacturing companies complete brand transformation.
At the same time, relying on the development wave of cross-border e-commerce, we will continue to expand the global market and work with partners at home and abroad to jointly promote Chinese brands to the world.
