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“Artificial intelligence +” adds support to the cultivation of new consumption drivers

近年来,人工智能技术向消费领域渗透,催生新产品新服务。近日,八部门联合印发《关于加快“人工智能+消费”发展的实施意见》,提出多项举措推动人工智能与消费深度融合,助力培育消费新动能。

“Artificial Intelligence + Consumption”, as one of the key areas of the “Artificial Intelligence +” action, has attracted much attention in recent years.
With the rapid development of artificial intelligence technology, it continues to penetrate into the consumer field, spawning many new products and services, and effectively stimulating new consumer demand.
Accelerating the development of “artificial intelligence + consumption” is of great significance for creating new growth points for consumption, promoting the improvement and expansion of consumption, and better meeting the people’s needs for a better life.

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Recently, eight departments including the Ministry of Commerce jointly issued the “Implementation Opinions on Accelerating the Development of “Artificial Intelligence + Consumption”.
According to the person in charge of the Market Construction Department of the Ministry of Commerce, the implementation opinions are based on promoting the deep integration of artificial intelligence and consumption, focusing on expanding the consumption of smart goods, empowering service consumption, and innovative consumption scenarios. Through the path of demonstration and application of new artificial intelligence products, new services, and new scenarios, 17 specific measures in five aspects are proposed.

In terms of increasing the consumption of artificial intelligence + commodities, the implementation opinions clearly require increasing the new supply of artificial intelligence products.
The consumption of new generation smart products, such as artificial intelligence mobile phones and computers, smart homes, intelligent connected cars, smart wearables, artificial intelligence robots, etc. will be further expanded.
At the same time, it will also build an artificial intelligence product launch platform to support the launch and first exhibition of artificial intelligence products, and organize the “Artificial Intelligence into Ten Thousand Homes” event to allow more consumers to access and experience artificial intelligence products.

In terms of expanding the consumption of artificial intelligence + services, promote the deep integration of artificial intelligence with services such as home care, elderly care, cultural tourism, accommodation and catering, and education and teaching.
This will promote the intelligent upgrading of the lifestyle service industry, accelerate the application verification and iterative upgrade of smart products in homes, communities, elderly care institutions, tourist attractions and teaching classrooms, and continuously innovate application scenarios.
In addition, it will promote the application and promotion of artificial intelligence in key areas such as wholesale and retail, e-commerce, and logistics distribution, accelerate the intelligent transformation of commercial facilities, develop smart retail, smart business districts, and improve the smart logistics and distribution system.
Promote artificial intelligence technology to empower all scenarios and processes such as e-commerce operations, customer service, design, and marketing.

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In order to promote the development of “artificial intelligence + consumption”, the implementation opinions also propose to build a number of “artificial intelligence + consumption” clusters and experience centers to carry out model innovations such as artificial intelligence product leasing, sharing, and trial use.
At the same time, policy support will be increased to promote the popularization and application of artificial intelligence technology in the consumer field.
Improve artificial intelligence consumption infrastructure, improve standard systems and regulatory mechanisms, promote cross-industry and cross-brand interconnection, and strengthen consumer protection.

The person in charge said that in the next step, the Ministry of Commerce will continue to promote the in-depth integration of artificial intelligence and consumption, promote artificial intelligence to enter thousands of households, accelerate the cultivation of new consumption drivers, let artificial intelligence better serve the consumer market, and inject new vitality into economic development.

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