Recently, the mid-year sprint kick-off meeting of Xinyang Exchange Space Decoration Group was officially held in Xinyang, Henan.
At the meeting, Niu Debin, President of Oriental Yuhong Civil Building Materials Group, and representatives of the business management team and core partners were invited to attend, and the two parties formally signed a full-category strategic cooperation agreement.
At this point, the two companies, which have been deeply involved in the home decoration field for 14 years, have entered a new stage of in-depth binding of all categories, all scenarios, and all services from long-term single product matching cooperation.
In recent years, the home decoration industry has completely bid farewell to the incremental dividends of the past two decades, and the overall market environment has undergone fundamental changes.
According to relevant data, the demand for new home decoration nationwide will continue to shrink in 2026. Existing house renovation, second-hand house renovation, and old house repair have become the main forces in the home decoration market. The demand for stock renovation in the third- and fourth-tier and prefecture-level cities is also continuing to rise. The industry has officially entered the era of stock game.
At the same time as the market structure changes, long-standing chaos problems in the industry have exploded.
For a long time, the entry threshold for the home decoration industry has been low, construction standards are inconsistent, and small and medium-sized construction teams have grown wildly. A large number of small decoration companies have relied on receiving orders at low prices, reducing costs and gaining profits by reducing process steps, using non-standard low-end building materials, and simplifying the construction of hidden projects.
The current status of this industry has directly led to the high rate of complaints about terminal home decoration.
In view of the current status of the industry, Li Pengfei, chairman of Xinyang Exchange Space Decoration, bluntly stated at the meeting that the current home decoration industry as a whole is experiencing a cold spell, and market competition has become increasingly fierce. Low-price involution has become the norm in the industry, and a large number of small and medium-sized decoration companies have experienced a sharp increase in survival pressure, and have even gradually withdrawn from the market.
But in his view, the cold winter in the industry is not an obstacle to the development of enterprises, but has become a golden development period for regular brand clothing companies.
Low-price competition can only attract customers in the short term. Quality, craftsmanship, service, and warranty are the core foundations that support the long-term development of decoration companies.
The process of industry reshuffle is essentially the process of clearing out companies with inferior production capacity and non-standard products. The market space left for regular brand companies will continue to expand.
Based on this industry judgment, Exchange Space always adheres to quality as the core, does not participate in disorderly low-price involution, adheres to the business philosophy of standardized construction, genuine building materials, transparent quotations, and long-term after-sales, and relies on professional services to accumulate local reputation.
In conjunction with the company’s development plan, Exchange Space officially set a clear goal at this mid-year launch meeting, aiming to achieve a sales of 50 million in the mid-summer period from June to August.
Faced with pragmatic and challenging goals, Li Pengfei showed full confidence. This confidence not only comes from the company’s own team strength, process system and local reputation accumulation, but also comes from the full support of core supply chain partners such as Oriental Yuhong.
In the stock market, a high-quality supply chain is the core guarantee for decoration companies to reduce costs, improve quality, and increase efficiency, especially for core concealed building materials such as waterproofing. Material quality and supporting services directly determine the final quality of the complete decoration project, and are also the key for decoration companies to create differentiated competitiveness.
This strategic cooperation is not a short-term traffic-based cooperation, but an inevitable upgrade after the two parties have been deeply cultivated, long-term mutual trust, and share the same value for fourteen years.
In his speech at the meeting, Niu Debin, President of Oriental Yuhong Civil Building Materials Group, focused on reviewing the 14-year cooperation process between the two parties, and highly recognized the achievements of Xinyang Exchange Space in deeply cultivating the local area, adhering to quality, and developing steadily.
Since the first cooperation in 2012, Oriental Yuhong and Xinyang Exchange Space have gradually expanded from the initial single waterproof coating package for kitchens and bathrooms to multi-category supporting cooperation such as roof waterproofing, basement waterproofing, exterior wall moisture-proofing, wall auxiliary materials, paving and jointing, and bonding materials.
In the past fourteen years, the two parties have taken root in the local market of Xinyang, served tens of thousands of households, and implemented a large number of community decoration projects. They have witnessed the iterative upgrade of Xinyang’s home decoration market, and have also jointly developed a home decoration and waterproof construction system that is suitable for Xinyang’s high-humidity climate.
Fourteen years of cooperation have given both parties a highly unified understanding of local market pain points, owner needs, construction difficulties, and quality standards. This is also the core foundation for the rapid implementation and pragmatic advancement of this full-category strategic cooperation.
For a long time, Exchange Space has always regarded waterproofing as the core focus of the overall construction, refusing to use off-brand, non-standard, and inferior waterproof materials, and insisting on using Oriental Yuhong’s regular waterproof products across the board.
In view of the rainy and humid climate characteristics of Xinyang, Exchange Space combined fourteen years of local construction experience with Oriental Yuhong’s systematic waterproofing products to create an exclusive waterproof and moisture-proof solution adapted to the local area.
For Oriental Yuhong, regional leading decoration companies are the core carrier for sinking civil building materials channels, implementing services, and deepening brand development.
As the absolute leader in the domestic waterproofing industry, Oriental Yuhong has consistently ranked first in the domestic waterproofing market all year round. The civil building materials segment focuses on the home decoration terminal market and has built a full-category product matrix of waterproofing, coatings, wall accessories, adhesives, seams, pipes, and hardware, which can provide one-stop building materials supporting services for complete home decoration companies.
Different from single-category building materials companies, Oriental Yuhong’s full-category layout can realize systematic matching of concealed home decoration projects and basic auxiliary materials, ensure product adaptability, construction compatibility and quality uniformity, and avoid from the source problems such as process conflicts, quality mismatches, and after-sales pushback that may arise in the matching of different brands of building materials.
In the past many years, the cooperation between the two parties has focused on the core category of waterproofing. The full-category strategic cooperation agreement signed this time has achieved a comprehensive upgrade in the dimension of cooperation, completely breaking the shallow cooperation model of “single product sales and simple supply” of traditional building materials procurement, and turning to an in-depth partnership model of exclusive supply chain guarantee, product customization and adaptation, construction technology empowerment, joint brand building, and collaborative performance sprint. Among them, the waterproof category is still the core pillar and core advantage track of the cooperation between the two parties.
Looking at the development trends of the entire industry, the integration of the two major industries of home decoration and waterproofing will continue to deepen in 2026, the boundaries of the industry will continue to blur, and collaborative development will become the mainstream trend.
Waterproofing is no longer a single building material category, but the core cornerstone of the quality of complete home decoration; home decoration companies are no longer just builders, but the core carrier of quality building materials and terminal service delivery.
In the future, the competition in the industry will no longer be a competition of a single product or a single process, but a comprehensive competition of supply chain systems, system solutions, and full-cycle service capabilities.
The in-depth binding model of head waterproofing companies + regional head decoration companies can achieve complementary resources and superposition of advantages. Building materials companies provide products, technologies, supply chains, and brand empowerment, and decoration companies provide landing, construction, services, and local channel support. Both parties work together to traverse industry cycles and achieve win-win development.
