Home decoration is a full-chain decoration model that integrates design, construction, main materials, auxiliary materials, customized cabinets, and soft furnishings. It is different from the traditional half-package and full-package, and can achieve an integrated service of “from rough to full package.”
This model provides consumers with great convenience and makes the decoration process more worry-free and labor-saving.
Currently, the home decoration industry presents three core characteristics.
The first is the steady expansion of market size.
In 2025, the size of my country’s home decoration market will be approximately 3.8 trillion yuan, of which total decoration will account for more than 40%.
The demand for renovation of existing housing has become the core driving force for growth, accounting for 56.8%.
With the improvement of people’s living standards and the improvement of their requirements for the living environment, more and more people are choosing to renovate existing houses, which has brought a broad market space to the home decoration industry.
Secondly, the consumer group is getting younger.
People born in the 1980s, 1990s and 2000s have become the main consumer groups, and their core needs focus on “saving worry, saving effort, and unified style”.
At the same time, their requirements for environmental protection, intelligence, and personalization are also continuing to increase.
This requires home decoration companies to pay more attention to the use of environmentally friendly materials during the design and construction process, introduce intelligent home equipment, and be able to carry out customized designs according to the individual needs of consumers.
However, there are also some problems in the home decoration industry.
Low industry concentration and frequent chaos are one of the main challenges currently faced.
The market is fragmented, with small and medium-sized clothing companies accounting for more than 80%. This has led to fierce market competition. In order to obtain more customers, some unscrupulous companies have adopted methods such as low prices to attract traffic, invisible additions, material downgrades, and disordered performance, which have seriously damaged the interests of consumers.
There will be more than 2,000 complaints related to assembly in 2025, which reflects that industry standards and supervision need to be further strengthened.
In order to promote the healthy development of the industry, home decoration companies need to strengthen their own management and service levels, improve product quality, and establish a good brand image.
At the same time, the government and relevant departments should also strengthen supervision of the industry, formulate more stringent industry standards and regulations, crack down on the illegal activities of unscrupulous companies, and protect the legitimate rights and interests of consumers.
Only in this way can the home decoration industry achieve sustainable development while the market scale continues to expand, and provide consumers with better decoration services.
